Understand What Makes A Big Difference for Your Product - John Buten - Revenue Today - Episode # 057

This episode of Revenue Today features guest host Iris Zarecki, Director of Product Marketing at Explorium, for a discussion on Market Segmentation Strategies Steering Through Uncertainty. Today, she is joined by John Buten, Principal Analyst at Forrester.

John and Iris answer questions about the explorium.ai platform, how to perform market sizing outside traditional segmentation, how companies get started with lead-scoring projects, looking at vertical as a way to segment marketing, and many more!

Takeaways

• Don't let the perfect be the enemy of the good when it comes to market sizing
• Support the sales model with things that are specific to your use case

Quote of the Show

"Market sizing is always looked at as more of a science than an art. But it's a little bit of both, you know. There are great data providers that can help you understand the nature of the market." - John Buten

Connect with Iris in the links below: 

• LinkedIn: https://www.linkedin.com/in/iriszarecki/
• Website: https://www.explorium.ai/

Find out more about John in the link below:

• LinkedIn: https://www.linkedin.com/in/johnbuten/

Ways to tune in:

• Amazon Music
• Apple Podcast
• Spotify
• Google Podcast
• YouTube: https://youtu.be/6KEho9RSaHs