Understanding Ad Fatigue: Why You Keep Seeing the Same Ads with Caleb Williams and Moe Chughtai

Join us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the strategic choices behind ad repetition, discussing the roles of budget, targeting, ad inventory, and frequency capping. Listen in as we explore the psychological effect of repeated exposure to advertisements and its potential pitfalls, such as viewer ad fatigue.

Advertising on streaming platforms is a delicate balancing act, and Caleb and Moe shed light on the effort that goes into creating a viewer-friendly and effective ad campaign. As a viewer, if you've ever asked yourself why you're repeatedly exposed to the same ads, this episode is a must-hear. As industry professionals, the knowledge shared in this episode provides a fresh perspective on ad strategies in the digital age.

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Guest: Caleb Williams, Senior Sales Director at MiQ

Guest: Moe Chughtai, Product and Strategy Executive | Global Head of Advanced TV at MiQ

Producer: ⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠

Host: ⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠LERMA/⁠⁠⁠

Music: ⁠⁠⁠Pedro Lerma⁠⁠⁠ and the Band, ⁠⁠⁠LERMA/

Remember to tune in and let's demystify digital advertising together!