19 min
Understanding Search Results and Consumers | Jay Hinman CX Conversations
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- Management
Today we talk to Jay Hinman, the Vice President of Marketing at Lily AI, the customer intent platform built to power the present and future of e-commerce. We talk about how much search results need to be adjusted for what people are looking for to avoid the frustration that can come from getting way more search results than you need and hardly any apply to what you’re looking for. Companies are making the digital transformation in order to keep customers interested and satisfied with their internal search systems. Focusing on the visual of what customers see rather than the description will really help retailers improve their sales.
What’s going on in the e-commerce world 3:02
Helping companies adjust 7:11
Recognize that a lot of products have more facets than you might think 12:55
“94% of consumers say they usually get irrelevant results when they’re searching on a retail website. This is from IRC Research last year. Or 76% of consumers say they will abandon a retailer after failing to find what they’re looking for.” 8:31
https://www.linkedin.com/in/jayhinman/
https://www.thredup.com/looks
Today we talk to Jay Hinman, the Vice President of Marketing at Lily AI, the customer intent platform built to power the present and future of e-commerce. We talk about how much search results need to be adjusted for what people are looking for to avoid the frustration that can come from getting way more search results than you need and hardly any apply to what you’re looking for. Companies are making the digital transformation in order to keep customers interested and satisfied with their internal search systems. Focusing on the visual of what customers see rather than the description will really help retailers improve their sales.
What’s going on in the e-commerce world 3:02
Helping companies adjust 7:11
Recognize that a lot of products have more facets than you might think 12:55
“94% of consumers say they usually get irrelevant results when they’re searching on a retail website. This is from IRC Research last year. Or 76% of consumers say they will abandon a retailer after failing to find what they’re looking for.” 8:31
https://www.linkedin.com/in/jayhinman/
https://www.thredup.com/looks
19 min
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