The Product Sessions

Rebecca Waldron
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The Product Sessions

Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.

  1. 28/08/2023

    Understanding Your Target Market

    It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, and what sources to look at. GET THE FULL SHOW NOTEShttps://theproductsessions.com/how-to-understand-your-target-market/WE DISCUSS:- Why You Need to Understand Your Target Market- How to Research Your Customer- What Problem Are You Solving?- Dig Deeper into the “Why”- Primary Sources- Secondary So...

    17 min

  2. 21/08/2023

    Coping with Overwhelm as a Small Business Owner and Parent

    Coping with overwhelm as a small business owner and parent is no easy feat. As we get older, our number of responsibilities only seems to increase, especially once we have kids. With more balls in the air and we have to develop coping skills and learn to manage busy schedules. After balancing work and family for 11 years, I've a few effective coping skills that help relieve stress and overwhelm.GET THE FULL SHOW NOTEShttps://theproductsessions.com/coping-with-overwhelm-as-a-small-busines...

    16 min

  3. 14/08/2023

    How To Differentiate Your Small Business In A Saturated Market

    In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In this episode, we identify some clear ways to differentiate your brand, whether it’s your product that’s different or the way that you’re framing it to your target market.GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-differentiate-your-small-business-in-a-saturated-market/WE DISCUSS...

    15 min

  4. 07/08/2023

    What Is A Tech Pack And Do I Need One For My Product Business

    Today I’m talking about tech packs and answering all your burning questions. What is a tech pack or technical package? Why is a tech pack so important? Do you need a tech pack for your product idea? Can you make your own tech pack? Let's get down to the nitty gritty!GET THE FULL SHOW NOTES: https://theproductsessions.com/what-is-a-tech-pack-and-do-i-need-one-for-my-product-business/WE DISCUSS:- What is a Tech Pack?- Do I need a Tech Pack?- How a Tech Pack Will Save You Time & Money- Can I...

    18 min

  5. 31/07/2023

    Corporate Career vs Entrepreneurship as a Parent

    What are the differences between a corporate career and entrepreneurship and which option works best for a parent’s lifestyle? Today I’m going to share my experiences working both types of jobs and share the pros and cons of each including how accommodating they were to parenthood.GET THE FULL SHOW NOTES: https://theproductsessions.com/corporate-career-vs-entrepreneurship-as-a-parent/

    18 min

  6. 24/07/2023

    How To Change Manufacturers For Your Product Business

    Today we're talking about best practices when you change manufacturers in your product-based business. We'll discuss reasons to change manufacturers, where to find them, and what to say and do to get the best product result.GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-change-manufacturers-for-your-product-business/LINKS MENTIONED:My Brand BodomintJoni backpack in camelFor Finding New Manufacturers:LinkedInAlibabaThomasNetOpen Apparel RegistryImportGeniusCertifications:SedexS...

    18 min

  7. 17/07/2023

    Being on Shark Tank, Raising Capital, & Developing a New Product with Hans Dose of Tenikle

    Today I'm interviewing my friend Hans Dose who is an inventor and the CEO of the company Tenikle. In 2021 he landed a deal on Shark Tank with Daymond John after almost losing everything during the pandemic. He is a wealth of knowledge and determination.He has successfully raised capital for his business using several different methods. He explains the trial and error of designing a totally new product and how he finally ended up as a contestant on Shark Tank.WE DISCUSS: - Working at Hurley- C...

    56 min

  8. 10/07/2023

    How to Make Money at a Pop Up Shop

    Making money at a pop-up shop can be a little tricky, but is a great way to drive sales and increase brand awareness. Today I’m sharing the tips I’ve learned over the last couple of years that help me make more money at these pop-up markets.WE DISCUSS:- What is a Pop-Up Shop?- Where are Pop-Up Shops?- How do you find out about them?- People make a living off of doing these- Tip #1: Try Different Events to Find the Right Fit- Tip #2: Network with the Other Brands- Tip #3: Don’t Overspend on Yo...

    19 min
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Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.

Información

  • Creador
    Rebecca Waldron
  • Años de actividad
    2 k
  • Episodios
    17
  • Clasificación
    Apto
  • Copyright
    © 2024 The Product Sessions
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    The Product Sessions

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