Unfiltered Hannah Reed, Fran Rescigno, and Alethea Tyler

If you could go back to the beginning of your biz, knowing everything you know now, what would you definitely do the same and what would you change?
In today’s episode of Unfiltered, we’re answering exactly that. From the #1 thing we all agree took us too long to figure out to the things we’re so thankful we did in the beginning, we’re spilling about the exact things we would and wouldn’t change if we were to start our businesses all over again.
Highlights:
10:31—24:27: Our thoughts on transitioning into running your own business versus going all in right off the bat 24:27—33:11: The #1 thing that took all of us some serious time and money to realize was total BS 33:11—36:57: What we learned about having multiple offers vs. just a few 36:57—39:53: Brand strategy (and when the hell would actually be the best time to invest in it) 39:53—51:01: The different marketing platforms we love (and the ones we wish we hadn’t wasted time on)  53:12— 58:56: A few ways we regret having spent our money as well as a few of the things we wish we had invested in at the beginning  58:56—1:01:45: The different ways we wish we had approached creating packages and timelines 1:01:45—1:06:25: The importance of prioritizing community-building and biz friendships We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

We’ve it, you’ve seen it, and a whole lot of the online space seems to be full of it… and that’s people talking about viral strategies and hitting huge income months, but behind closed doors? Everything isn’t always as it appears.
In today’s episode of Unfiltered, we’re talking about the myth of overnight success, why chasing huge money goals can bite you in the ass, some of the BS we’ve noticed when it comes to income transparency, and the things we actually focus on and prioritize to build our own businesses sustainably.
It’s a doozy of a discussion so buckle up and let’s dive in.
Highlights:
2:11—17:29: Why going viral isn’t a metric to aim for and how it gets used as a scam strategy 17:29—24:17: The myth of overnight success and why it’s important to create your own definition of success 24:17—28:00: How to take a step back and pay attention to who you’re comparing yourself to 28:00—34:31: The danger of popular traps that flash big numbers (like 20k days, 100k months, etc.) 34:31—42:52: A summary of all the things we pay attention to to build our businesses sustainably We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

If there’s one thing every entrepreneur is guaranteed to go through it’s a pivot. Whether that’s a pivot into a new niche, a pivot away from an offering, or a pivot of your whole-ass business, pivoting is a big part of building a business.
In today’s episode of Unfiltered, we’re dishing on all of the pivots we’ve made, the fears we’ve faced around changing up the stuff we’ve come to be known for, when the desire to shake sh*t up is something you should listen to and when it’s something to ignore, and so much more.
It’s juicy. And hopefully, helpful. And as always, totally unfiltered.
Highlights:
4:16—11:33: All the title changes our IG bios have undergone 11:43—15:21: The importance of being cringey 15:21—27:15: The “taboo” feeling of pivoting and the way we’ve reframed it 27:23—30:52: Why listening to your desire to pivot is important (and when it can be harmful) 32:07—41:34 The #1 thing that makes it possible to pivot without having to leave everything behind Brand Strategy Resources:
Brand Foundation Self-Discovery by State of Sage Clarity Era: Unlocked, A Free Training by PDA Studio We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

All aboard the struggle bus because in today’s episode of Unfiltered we’re sharing all the things we’re currently struggling with. Not the lessons we’ve learned. Or how we’ve made it to the other side. But just the fears we’re facing in real-time and the challenges we’re working with.
It’s hella vulnerable, hopefully relatable, and definitely a reminder that things are messier behind the scenes than they might appear to the world.
(Anti) Highlights:
6:00—19:44 - The battles of balancing social media (marketing on it, unplugging from it, you name it) 19:44—26:20 - Creating a flexible schedule vs. the reality of actually having a flexible schedule  26:20—33:51 - Questioning what success even looks like to us and all the ways that has changed 33:51—40:00 - Scarcity mindset. Period.  40:00—44:46 - A real-time revelation about “bad” investments 44:46—End - The BS behind believing in a “secret formula”  Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

If you’re someone who sells using the internet, you’re gonna love today’s episode of Unfiltered becauseeee we’re diving into all of our honest thoughts about the online space AND where we think it’s headed.
(Shout out to @groovysocial for this gem of a question.)
From the things we’ve already seen changing since we started our businesses to the shifts we’re predicting for the future of marketing in the online space, we’re spilling all of our unfiltered thoughts.
Highlights:
1:38—9:21 - How people are approaching investing in a totally new way 9:21—21:00 - The marketing tactics that seem to have stopped working  21:00—33:14 - New ways successful brands are putting themselves out there 33:14—49:32 - The kind of content people are shiftiting away from and towards 49:32—51:00 - The emphasis we’ve noticed that biz owners are putting on sustainablity 51:00—58:11 - Why brand strategy (and client experience) are more important than ever before Resources/People Mentioned:
10x is Easier Than 2x
Max (@bymaximuehue)
Nicole (@groovysocial)
Marketing/Sales Psych Books:
Building a Storybrand
Hooked
Obsessed
Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Chances are, if you’re a biz owner, you’ve heard a thing or two about client experience. But… what the heck even is it? AND, how do you deliver a good experience to your clients?
Buckle up buttercup because on today’s episode of Unfiltered, we’re diving into a juicy conversation about everything we’ve learned about client experience (mostly from Fran, whose literal job title is client experience architect). From the misconceptions we had when we were just getting started to the big mistakes we’ve made to the fun ways we’ve sprinkled in our own personal touches, this episode is dishing on everything there is to know about client experience.
Highlights:
3:03—16:59 - Defining what client experience even is and the thing you’ll want to know before creating yours
16:59—26:33 - Common misconceptions and ways our perspectives on client experience have shifted since starting our businesses
26:33—30:28 - When’s the right time to prioritize client experience (and what’s actually worth investing in when you’re just getting started) 
30:28—35:15 - The importance of outlining your processes (and what that even means)
35:15—51:41 - How and why to have good-ass communication with clients and the fun personal touches you can add to make communication your own
51:41—54:48 - The pros and cons to templatized emails
54:48—1:03:07 - Looks vs. experience and whether or not to focus on branded touch points 
1:03:07—1:14:00 - How automations have changed our lives, saved our sanity, and made us millionaires (Jk… mostly)
Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!