💻 Unlock the Art of Market Research and Personal Branding Using Digital Tools - 069

In this episode of the Brand Up Podcast, Marian dives deep into actionable strategies for leveraging digital tools to grow your personal brand and business. Marian Esanu shares a personal story about pivoting during the pandemic, highlighting how market research and competitor analysis can unlock new opportunities—even in industries you never thought possible.

Discover:

•How to use Google and YouTube auto-suggestions to uncover what people are actively searching for.

•The power of analyzing competitors’ strategies using Facebook Ads Library and ad timelines to identify profitable campaigns.

•Why online courses have become a lucrative avenue across industries and how to explore untapped niches.

•Tips on using ChatGPT to enhance your ad copy, landing pages, and business strategies.

•A breakdown of the differences between personal branding and business branding, and how to leverage both for long-term success.

This episode is packed with insights, tools, and real-world examples to help you master the art of networking, branding, and digital strategy. Tune in and transform your approach to building a standout personal brand!