The Simple and Smart SEO Show

Crystal Waddell
  • 4,9 (46)
  • MARKETING
  • CHAQUE SEMAINE
The Simple and Smart SEO Show

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas  for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can elevate your websites visibility with small changes over time.✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!

  1. Personal Branding for SEO Success with Dianne Wilson

    -3 J

    Personal Branding for SEO Success with Dianne Wilson

    In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.SEO Loves Stories: Integrating stories into your brand increases discoverability while naturally incorporating SEO-friendly keywords.Target Audience Awareness:...

    40 min
  2. E-Commerce SEO: Converting Product Pages with Freddie Chatt

    6 NOV.

    E-Commerce SEO: Converting Product Pages with Freddie Chatt

    In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building. Key TakeawaysCollection Pages Drive Commercial Traffic: Freddie explains that optimizing collection pages is crucial for e-commerce sites.Navigating Seasonality in E-Commerce: Freddie...

    41 min
  3. Empowering The Underdog With SEO and PPC: Charley Brennand

    30 OCT.

    Empowering The Underdog With SEO and PPC: Charley Brennand

    In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.” Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativity, ...

    35 min
  4. Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser

    23 OCT.

    Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser

    In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.Key Takeaways:Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.SEO Tool Competitiveness: Dragon Metrics compet...

    30 min
  5. Unlock Big Data Vibes For Small Business with Dana DiTomaso

    16 OCT.

    Unlock Big Data Vibes For Small Business with Dana DiTomaso

    In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it ove...

    46 min

  6. 8 OCT.

    Forget Guest Posting and Think About Guest HOSTING in 2025

    I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways:Recognize your limits: It's important to identify when to step back and take time for personal matters.Future-proofing the podcast: To ensure the podcast continues, guest hosts may be invited to share their insights in future episodes.Resilience in challenges: Even with setbacks, it’s essential to learn and grow from them, focusing on failing differently next time.Memorable ...

    8 min

  7. 30 SEPT.

    Never Stop Optimizing Your Website! [Follow Through Fridays]

    In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links. Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.Key Takeaways:Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisio...

    12 min
  8. SEO For Local: Strategy to Execution Tips with Amanda Jordan

    25 SEPT.

    SEO For Local: Strategy to Execution Tips with Amanda Jordan

    In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.Key Takeaways:Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and ho...

    42 min
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À propos

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas  for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can elevate your websites visibility with small changes over time.✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!

Informations

  • Création
    Crystal Waddell
  • Années d’activité
    2022 - 2024
  • Épisodes
    169
  • Classification
    Tous publics
  • Copyright
    © 2024 The Simple and Smart SEO Show
  • Site web de l’émission
    The Simple and Smart SEO Show

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