Unlocking Business Growth Secrets with Ashley Bennington: Navigating Sales, Strategy, and High-Ticket Offerings

Join Kate in this episode of Ambitious, where she sits down with business consultant Ashley Bennington to tackle critical business decisions in a 'This or That' format. They dive into the world of strategic business scaling, unpacking key decisions like personal versus business branding and choosing between high-ticket and low-ticket sales. Ashley lends her expertise on the power of a lean team and the growing importance of personal branding in today's media-savvy world. They also explore how video content on platforms like TikTok can drive client engagement and how intimate retreats differ from traditional networking conferences in fostering meaningful connections.

04:04 This or That: Business Concepts

08:26 Objection Handling in Sales

16:44 High Ticket vs. Low Ticket Offers

24:16 Courses vs. Memberships

32:49 Delegating Delivery in Business

43:10 Scaling with a Lean Team

45:49 The Importance of Vision in Team Building

55:25 Personal vs. Business Brand

01:01:58 The Power of Video in Marketing

01:09:27 Conferences vs. Retreats: Which is Better?

To connect with Ashley on Instagram, click HERE.

To check out Ashley's brand- Buy the Blazer, click HERE.

To listen to Ashley's podcast Full Plate of Pasta, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.