Unlocking Revenue Podcast

Pocus
  • 5.0 (3)
  • 科技
Unlocking Revenue Podcast

Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.

  1. 7月29日

    Saad Khan : Building signal powered outbound

    Saad Khan is the Director of Sales and Business Development at Aligned. Before Aligned, Saad was instrumental in growing Business Development teams at Enable, Dooly, and Vendr. Saad is a signal-based selling advocate who advises GTM teams on integrating signals into their outbound strategy. In this episode, He talks us through building signal-powered outbound at-scale

    30 分钟

  2. 6月20日

    Angelica Ismailos: Growing developer facing products

    Angelica is currently the Head of Demand Generation at Vercel where she’s helped the company scale their PLG acquisition motion. She’s an expert in growing developer facing products and brands. Her background in sales development and marketing operations brings a unique viewpoint to building and executing revenue marketing programs.

    28 分钟
  3. Zack Turner: Finding the best fit PLG motion

    3月26日

    Zack Turner: Finding the best fit PLG motion

    Zack Turner, RVP of Enterprise Sales at Slack, shares stories about the early days of Product-Led Sales at Box and how things have changed in the last decade for sales at PLG companies. Alexa and Zack discuss the idea that everyone "needs to be PLG" and what that means in practice for most organizations. They dive into how the best fit PLG motion for your company may not resemble the Slack or Box model.

    29 分钟
  4. Taylor Gibson: Harmonizing PLG and enterprise sales

    3月26日

    Taylor Gibson: Harmonizing PLG and enterprise sales

    When you have millions of users, turning that into revenue should be easy, right? Alexa sits down with Taylor Gibson, GTM lead at Writer, to talk about bridging the gap between PLG and enterprise sales. Taylor shares the story of how her previous team at Loom used their strong user base as an advantage when selling enterprise contracts. It's not as easy as it sounds; tune in to hear her best practices and frameworks for building product usage-driven playbooks for sales.

    16 分钟
  5. Melissa Ross: Building Product-Led Sales foundations

    3月26日

    Melissa Ross: Building Product-Led Sales foundations

    Alexa sits down with Melissa Ross, GTM at Heygen, a cutting-edge AI-powered platform revolutionizing the world of video creation. Prior to joining Heygen, Melissa held several senior GTM roles at top PLG companies like Clockwise and Asana. Melissa breaks down the Product-Led Sales playbooks she helped build at Clockwise to successfully move from smaller PLG deals to enterprise upmarket contracts.

    22 分钟
  6. Simran Duggal: Value-driven selling at Webflow

    3月26日

    Simran Duggal: Value-driven selling at Webflow

    Simran Duggal, Enterprise Sales Leader at Webflow shares the value-selling framework that helps Webflow translate product usage into an enterprise ROI story. Simran and Alexa walk through how Webflow structures discovery conversations and why she thinks most reps could be doing more disco before demo.

    21 分钟
  7. Lilly Skolnik : Nailing the ‘imaginative sale’ with a PLG product

    3月26日

    Lilly Skolnik : Nailing the ‘imaginative sale’ with a PLG product

    Alexa sits down with Lilly Skolnik, North American Sales Leader at Ashby, to discuss the differences in selling horizontal vs. vertical PLG products, how to nail the "imaginative sale," and lessons on building the enterprise playbook at Slack and Loom.

    20 分钟
  8. Kevin Young: The anti-playbook playbook

    2023/11/16

    Kevin Young: The anti-playbook playbook

    Alexa and Kevin Young, VP of Sales at UserEvidence dive right into what Kevin calls his "anti-playbook playbook," why he feels strongly that repeatability is sometimes overrated, and how to build a sales team that thinks from first principles.

    22 分钟
查看全部 28 集

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关于

Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.

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