Print to Pixel

Postalytics
  • 4.4（7則評分）
  • 行銷
  • 每週更新
Print to Pixel

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

  1. Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26

    12月19日

    Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26

    In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology. Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations. Chapters: 00:00 - Intro02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up07:50 - Understanding Fundraise Up's Mission and Rapid Growth13:24 - What Salvatore Focuses on as Chief Community Officer16:23 - The Impact of Online Donation Forms on Fundraising22:02 - Building an Ecosystem to Enhance the Donor Experience25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer27:47 - Redefining Direct Mail with Creativity and Technology32:55 - Get in Touch with Salvatore Get in Touch with Salvatore: Salvatore's LinkedIn Salvatore's Email Mentions: UNICEF USA The Salvation Army USA The American Heart Association Asia Wild The American University of Rome University of California Child Mind Institute More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    33 分鐘
  2. Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25

    12月5日

    Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25

    In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys. Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation. Chapters: 00:00 - Intro00:17 - Meet Erik Tomalis and Virtuous07:04 - Smart Nonprofits Using CRM and Automation10:31 - Top Priorities for Adopting a New Platform15:39 - The Responsive Maturity Model Presentation at Bridge Conference20:23 - Get in Touch with Erik Get in Touch with Erik: Erik's LinkedIn Virtuous Website Virtuous Ebooks: How To Cultivate Deep Donor Relationships at Scale The Responsive Nonprofit Mentions: Gabe Cooper Harold J. "Si" Seymour Giving Institute Association of Fundraising Professionals (AFP) Bridge Nonprofit Conference More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    22 分鐘
  3. Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24

    10月22日

    Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24

    In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give. Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience. Chapters: 00:00 - Intro01:38 - Introduction and Pedro's Career Journey07:16 - The Importance of Building Relationships in Major Gift Planning10:22 - Strategic Approach to Major Gift Fundraising18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy24:22 - Bridging Offline and Online with Direct Mail and QR Codes26:24 - Get in Touch with Pedro Get in Touch with Pedro: Pedro's Email Pedro's LinkedIn Mentions: UnidosUS Charles Schwab Fidelity Charitable More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    28 分鐘
  4. Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23

    10月9日

    Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23

    In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts. Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs. Chapters: 01:28 - Aquanetta's Background08:07 - Defining Planned Giving and Its Importance10:40 - Marketing Strategies for Planned Giving16:33 - The Role of Direct Mail in Planned Giving25:30 - Stewardship and Retention in Planned Giving Programs28:23 - National Make-A-Will Month and National Estate Planning Awareness Week32:11 - Get in touch with Aquanetta Get in touch with Aquanetta: Aquanetta's LinkedIn George Mason University Website More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    33 分鐘
  5. Responsible and beneficial use of AI for fundraising with Nathan Chappell #22

    9月26日

    Responsible and beneficial use of AI for fundraising with Nathan Chappell #22

    In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity. He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns. Chapters: 00:00 - Intro01:57 - Introduction to Nathan Chappell and the Intersection of AI and Generosity09:46 - The Impact of AI on Fundraising16:12 - The Mix Between Predictive AI and Generative AI22:20 - Legitimate Concerns and Fear-Based Limitations of AI in Fundraising27:28 - The Need for Curiosity and the Grassroots Movement of Fundraising AI36:55 - Practical Applications of AI in Fundraising Campaigns42:31 - Get in touch with Nathan Get in touch with Nathan: Nathan's LinkedIn Chappell + Crimmins Website Mentions: Sam Altman Carvana Books: The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley Build the Life You Want by Arthur C. Brooks More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    45 分鐘
  6. Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21

    9月12日

    Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21

    In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors. They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning. Chapters: 00:00 - Intro02:35 - Mark Becker's Path to Success09:34 - Nonprofit Tech Challenges and Solutions12:04 - Success Stories in Nonprofit Tech15:41 - Key Platforms in the Nonprofit Tech Landscape24:31 - Streamlining Direct Mail for Nonprofits27:12 - Get in Touch with Mark Get in Touch with Mark: Cathexis Partners Website Mark Becker Mentions: Bonterra Event 360 Susan G. Komen for the Cure More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    29 分鐘
  7. Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20

    8月27日

    Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20

    Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition. She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends. Chapters: 00:00 - Intro01:09 - Eliza's Background06:41 - Eliza's Career in MDKM10:27 - Evolution of Nonprofit Marketing and Trends for 202514:59 - Crafting a Simple and Memorable Emotional Story18:16 - Eliza's Highlights from the Bridge Conference Panel26:06 - Juicy Questions from the Advice Column28:00 - Work-Life Balance and Personal Fulfillment30:02 - Get in Touch with Eliza Get in Touch with Eliza Eliza's LinkedIn MKDM Website Mentions: MDKM DMFA Amy Bobrick Kesi Marcano More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    32 分鐘
  8. The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19

    8月6日

    The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19

    Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring. Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry. Chapters: 00:00 - Intro01:35 - Erica's Background and A Direct Solution09:07 - Building Multichannel Campaigns for Small Nonprofits14:52 - Building a Brand for Sustainable Revenue Growth20:43 - Overcoming Pain Points in Segmentation and Channel Diversification27:30 - Influential Figures in Erica's Career Journey29:32 - The Bridge Integrated Marketing & Fundraising Conference33:13 - Get in Touch with Erica Get in Touch with Erica: Erica's Email Erica's LinkedIn A Direct Solution Website Mentions: The Nonprofit Alliance Harvey McKinnon Ken Burnett Sean Triner Julia Campbell The Bridge Integrated Marketing & Fundraising Conference More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    34 分鐘
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評分與評論

4.4
（滿分 5 顆星）
7 則評分

簡介

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

資訊

  • 創作者
    Postalytics
  • 活躍年代
    2023年 - 2024年
  • 集數
    26
  • 年齡分級
    兒少適宜
  • 版權
    © Copyright 2024 Postalytics
  • 節目網站
    Print to Pixel

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