Unlocking the Power of Customer Activation: Insights from Adam Hjort at Storykit

📌 Key Takeaways from the Episode:

1️⃣ Customer Success vs. Customer Support: Understand the difference between these two roles and how customer success is more proactive, focused on driving customer success and growth, while support tends to be more reactive.

2️⃣ Activation is Crucial: In the case of my company, Storykit, the key metric for activation is when customers render videos, indicating maximum value derived from the platform. Activation plays a significant role in the health score of our customer portfolio.

3️⃣ Communication is Key: Efficiently managing product requests and future enhancements is all about effective communication. Keeping the entire team informed about feature releases and actively engaging with customer requests ensures a smoother customer journey.

If you want to dive deeper into these topics or have any questions, feel free to reach out to me on LinkedIn. Let's connect and continue the conversation!

#CaffeinatedPodcast #CustomerSuccess #ProductRequests #CommunicationMatters