The Unified Brand - Branding Podcast

Elements Brand Management
The Unified Brand - Branding Podcast

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

  1. 10 Powerful Reasons to Rebrand Your Business Now

    12 ДЕК.

    10 Powerful Reasons to Rebrand Your Business Now

    Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth. Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    12 мин.
  2. Building Scalable Brands with Simplicity and Innovation – with Toby Burns

    5 ДЕК.

    Building Scalable Brands with Simplicity and Innovation – with Toby Burns

    Discover how to build a scalable, customer-focused brand with Toby Burns, Founder & CEO of The Silent Disco Company Group. In this episode of The Unified Brand Podcast, Toby shares the story behind his innovative entertainment brands, the power of simplicity in branding, and how he overcame challenges to create a thriving business. Tune in for actionable insights on scaling your brand, innovating in competitive markets, and fostering a winning team culture. --------------------------------------------------------------- Toby's links  Linkedin - ⁠https://www.linkedin.com/in/toby-burns-ba3ab8151/⁠ Facebook - ⁠⁠⁠https://www.facebook.com/thesilentdiscocompany/⁠⁠ Website - ⁠https://thesilentdiscocompany.co.uk⁠ YouTube - ⁠https://www.youtube.com/channel/UCpMivNVCvofxwqiSnxGOU-Q⁠ ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠ ------------------------ Social Channels YouTube - ⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠ X - ⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠ Website - ⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠  Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠

    32 мин.
  3. Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov

    28 НОЯБ.

    Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov

    Your brand doesn’t have to be the best to win fans…  It just needs to be DIFFERENT. If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter. Your audience. So, how can you build a loyal audience of superfans both on the inside your brand and the outside? Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient. Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand. Now, are you ready to grow an audience of diehard fans? You can listen and learn with Barry on The Unified Brand Podcast via our bio. ---------------------------------------------------- Barry's Links Barry Linkedin - https://www.linkedin.com/in/barry-labov-6965241/ Labov Agency - https://www.labov.com/ Labov Linkedin - https://www.linkedin.com/company/labov-&-beyond/ --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

    48 мин.
  4. Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell

    25 ОКТ.

    Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell

    How can multi-unit brands stand out in crowded markets? In this episode of The Unified Brand Podcast, we dive into community marketing with Brett Campbell, Co-Founder and CMO of LOMA. With over 25 years of transformative marketing leadership, Brett shares insights on integrating local businesses into their communities, fostering genuine connections, and overcoming the challenges of scalability. Discover how franchise giants like Papa John’s leverage community presence to differentiate in competitive landscapes. Tune in for actionable strategies to elevate your brand through community engagement. --------------------------------------------------------------- Brett's links  Brett's linkedin - ⁠https://www.linkedin.com/in/brettpcampbell/ Loma Website - ⁠https://www.lomaplatform.com ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠ ------------------------ Social Channels YouTube - ⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠ Instagram - ⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠ Facebook - ⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠ X - ⁠⁠https://twitter.com/ElementsBrand ⁠⁠ Website - ⁠⁠https://bit.ly/36BQX00⁠⁠  Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠https://bit.ly/2VksUSj⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos

    31 мин.
  5. Unleash Your Brand's Personality: Stand Out and Connect

    17 ОКТ.

    Unleash Your Brand's Personality: Stand Out and Connect

    In this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business. Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty. We’ll look at iconic brands like IKEA, Ben & Jerry’s, Tesla, Nike, and Red Bull to show how they’ve crafted unique identities that resonate globally. If you’re ready to humanize your brand, foster deeper customer connections, and stand out in a crowded market, this episode is for you. Plus, learn how to assess your brand’s current strength with our exclusive Brand Power Assessment. Don’t miss it! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    7 мин.
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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