Unlocking the Secrets of Podcast Guesting: Your Path to Influence with Cliff Ravenscraft

Ever considered the impact of being a podcast guest? In this episode of the Communication Queens podcast, host Kimberly Spencer and seasoned podcaster Cliff Ravenscraft dive into the evolving landscape of podcasting. Cliff, with his extensive experience since 2005, emphasizes the power of podcast guesting for exposure and audience growth. Kimberly, a master communications coach, highlights the importance of storytelling and authenticity in building connections. They discuss overcoming limiting beliefs, the pitfalls of ad-heavy content, and the need for genuine engagement. Together, they provide actionable insights for aspiring podcasters, stressing the value of delivering meaningful content and fostering relationships over mere monetization.

Cliff Ravenscraft a Master Business Coach, Mentor & Speaker. His focus is to help you break free from any beliefs and/or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world.

What you will learn from this episode…

• Evolution and trends in podcasting since its inception.
• The significance of podcast guesting for gaining exposure and building a following.
• The impact of storytelling and authenticity in podcast guesting.
• The importance of providing value and nurturing relationships with audiences.
• Concerns about the increasing prevalence of advertisements in podcasts.
• Strategies for effective outreach and securing podcast guest spots.
• The role of personal stories in creating connections with listeners.
• Overcoming limiting beliefs related to earning money in podcasting.
• The necessity of capturing listener attention in the first few seconds of an episode.
• The collaborative nature of the podcasting community and sharing resources for improvement.

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

Moments of Note:

Introduction to Podcasting Trends (00:00:00)

Cliff discusses the vast number of podcasts and the potential follower growth through guest appearances.

Welcome to Communication Queens (00:00:50)

Kimberly introduces the podcast and its purpose for leaders and speakers to share their stories.

Book Announcement (00:01:13)

Kimberly shares her excitement about her book release, focusing on podcast guesting strategies.

Cliff's Podcasting Journey (00:02:36)

Cliff reflects on his long experience in podcasting and the changes he has witnessed.

Podcasting's Early Adoption (00:02:56)

Cliff discusses the initial growth of podcasting, particularly its adoption by Apple.

Podcasting's Peak and Misconceptions (00:04:43)

Cliff addresses the misconception that podcasting peaked in 2008 and its ongoing relevance.

Trends in Podcasting Platforms (00:05:48)

Cliff mentions the involvement of tech giants like Microsoft and Google in podcasting.

YouTube and Podcast Confusion (00:06:01)

Cliff critiques the blending of podcasting definitions with YouTube's content format.

The Impact of 'Serial' on Podcasting (00:07:55)

Cliff highlights how the podcast 'Serial' popularized the medium, particularly true crime.

Advertising Trends in Podcasting (00:08:56)

Cliff discusses the rise of ads in podcasts and listener frustrations with excessive advertising.

Monetization Beyond Ads (00:09:04)

Kimberly emphasizes the importance of providing value in podcasting beyond just monetization.

Host Endorsements vs. Standard Ads (00:11:04)

Kimberly contrasts effective host endorsements with generic advertisements in podcasts.

Challenges in Podcast Advertising (00:12:08)

Cliff shares concerns about the sustainability of traditional advertising models in podcasting.

Trends in Podcast Guesting (00:16:01)

Cliff discusses the growing trend of podcast guesting and its value for exposure.

The Impotance of Being a Podcast Guest (00:16:54)

Cliff emphasizes that podcast guesting is a powerful strategy for reaching target audiences.

Maximizing Podcast Guesting Opportunities (00:20:42)

Cliff explains how being a guest can lead to significant follower and client growth.

Intentions Behind Podcast Guesting (00:21:15)

Kimberly stresses the need for genuine intentions and value delivery when guesting.

Clarity in Podcast Guesting Goals (00:22:16)

Cliff advises on understanding your audience and goals for effective podcast guesting.

Podcast Guesting Strategies (00:23:30)

Cliff discusses hiring experts for effective podcast guesting and avoiding generic outreach.

Coaching and Communication Skills (00:24:38)

Kimberly emphasizes the importance of storytelling and coaching in enhancing communication skills for podcasting.

Building Audience Relationships (00:25:15)

Kimberly explains the need for podcasters to connect with audiences through relatable storytelling.

The Importance of Storytelling (00:26:39)

Cliff highlights storytelling as essential for creating intimacy and connection with podcast audiences.

Kimberly's Book Announcement (00:27:06)

Kimberly shares her upcoming book on becoming an interesting podcast guest.

Podcast Guestcom Introduction (00:27:24)

Kimberly introduces Podcast Guestcom as a resource for finding podcast guest opportunities.

Project-Based vs. Ongoing Podcasts (00:28:53)

Cliff discusses the mindset differences between project-based and ongoing podcasts.

Commitment to Podcasting (00:29:46)

Cliff reflects on the value of consistency and commitment in podcasting over the years.

Quality Over Quantity in Podcasting (00:31:10)

Cliff shares the importance of producing high-quality content consistently rather than filler episodes.

Creating Valuable Content (00:32:16)

Cliff emphasizes the need for inspiration and value in podcast content creation.

The Impact of Podcasting Decisions (00:33:19)

Cliff discusses subscriber behavior and the consequences of changing podcasting strategies.

Leveraging Short Podcasts (00:35:33)

Cliff shares his experience with a short podcast format that generated significant revenue.

Hooking the Audience (00:41:44)

Kimberly asks about strategies to immediately engage listeners in the first moments of a podcast.

The Story of a Client's Tech Issue (00:46:20)

Cliff shares a story about helping a client resolve a tech issue during a podcast setup.

Beliefs and Earning Money (00:48:01)

Cliff discusses his limiting beliefs about earning money and the consequences of those beliefs.

The Power of Storytelling (00:49:42)

Kimberly emphasizes the importance of storytelling in engaging listeners effectively.

Capturing Attention with Stories (00:50:02)

Cliff and Kimberly discuss how compelling stories can hook an audience in podcasting.

Cliff's Podcasting Resources (00:51:06)

Cliff invites listeners to explore his website for more podcasting resources and insights.

Reflections on the Interview (00:52:11)

Cliff expresses appreciation for the interview format and the space to share his thoughts.

Closing Remarks and Call to Action (00:53:31)

Kimberly thanks Cliff and encourages listeners to subscribe and engage with the podcast.

Mentions + Additional Resources:

Tools and Websites

• "Amazon": "00:01:13"
• "Google Podcasts": "00:05:48"
• "YouTube": "00:06:01"
• "Spotify": "00:06:47"
• "Apple Podcasts": "00:06:47"
• "PodcastGuest.com": "00:27:46"
• "Mindset Answer Man": "00:48:55"
• "Cliff Ravenscraft's Website": "00:51:06"

Books

• "Make Every Podcast Want You: How to Become So Radically Interesting You'll Barely Keep from Interviewing Yourself": "00:01:13"
• "Make Every Podcast Want You": "00:27:06"

Videos

• "Cereal (NPR)": "00:07:55"

Notable Mentions

• "Leo Laporte": "00:12:08"
• "Tim Ferriss": "00:14:39"
• "Lewis Howes": "Timestamp not provided"
• "Free Tech Support": "00:47:15"
• "Upgrade Your Peer Group": "00:36:25"

Connect with Cliff Ravenscraft

WEBSITE: https://www.cliffravenscraft.com/

SOCIAL MEDIA LINKS

FACEBOOK: https://www.facebook.com/cliffravenscraft

INSTAGRAM: https://www.instagram.com/cliffeotc

LINKED IN: https://www.linkedin.com/in/cliffravenscraft/

YOUTUBE: https://www.youtube.com/@cliffravenscraft

PODCASTS: https://www.cliffravenscraft.com/podcast

Transcript:

For a full episode transcript, it can be found here.

Sharables:

For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.

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