Unofficial Partner Podcast

Unofficial Partner
  • 4.6 (16)
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  • UPDATED WEEKLY
Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

  1. 4D AGO

    UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies

    The commercial growth of women’s sport is dependent on the audience question: Who is watching? To help frame the answer, we been given an exclusive preview of major new research in to women's sport fandom by Sky Sports which is due to be published in the coming weeks. Sky’s rights portfolio of women’s only sport is unmatched in the media industry, running across football, rugby, cricket, golf, tennis, netball and more. And as you'll hear in the conversation, the new findings run a...

    1h 10m

  2. MAR 18

    UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war

    Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. Quiz What is UC3, and what significance does Relevent Sports taking over global commercial rights from Team Marketing hold for this entity?According to the discussion, what were some potential reasons behind UEFA a...

    1h 3m

  3. MAR 14

    UP464 Other People's Money: How to pitch to a VC

    Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles. Our guest today is Gabbie Swycher, Principal at Redrice Ventures, a venture capital firm that provides capital, advice and connections to early stage businesses including several in the sports sector, most notably they were an early backer of Castore. They describe themselves as ‘a high conviction, anti-hype investor, seeking companies with a sustainable differentiation. ...

    48 min

  4. MAR 11

    UP463 Ticketing is a terrible experience, so who's to blame?

    Nobody's ever happy with the process of buying event tickets. Why's it so hard? Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Cain, CEO of Warwickshire County Cricket Club, as we explore the complexities of the ticketing process. Discover the roles of different stakeholders, the evolution of ticketing technology, challenges like bots and secondary markets, and the nuanced dynamics of pricing for events. We also dive into the unique aspects of ticket...

    41 min

  5. MAR 7

    The Big Idea: Where we talk about the work

    The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director. Today the person choosing the campaigns is Joe Burdon, who is a partner at The Romans, part of the Mother Group. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of...

    58 min

  6. MAR 4

    UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry

    New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those same properties, leading to potentially biased recommendations. The discussion highlights the increasing involvement of procurement departments, the need for greater transparency and better analytical tools, and the importance of long-term, sustainable relationships between brands and rights h...

    59 min

  7. FEB 28

    UP460 Brian Moore For Prime Minister

    Our guest today is Brian Moore, former England and British Lions rugby player, lawyer, newspaper columnist, television commentator and author. If it’s informed and insightful opinions you’ve come for, you’re in luck. In a world where the professional sphere of sports intertwines with broader societal issues, Brian Moore dives into themes of identity, retirement, and the business of sports, unraveling the complexities faced by athletes and their transitions post-career. He shares h...

    59 min

  8. FEB 25

    UP459 Cristiano Ronaldo at 40: The New Template for Sporting Celebrity?

    Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle. Rory Smith joined The Athletic from the New York Times, where he spent eight years as Chief Soccer Correspondent and then Global Sports Correspondent. He has previousl...

    55 min
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    4.6
    out of 5
    16 Ratings

    About

    Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

    Information

    • Creator
      Unofficial Partner
    • Years Active
      2019 - 2025
    • Episodes
      466
    • Rating
      Explicit
    • Copyright
      © 2025 Unofficial Partner Podcast
    • Show Website
      Unofficial Partner Podcast

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