Unpacking the Digital Shelf Digital Shelf Institute

Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.

This episode, we launch a new occasional format for the 'pod. A report on books that we think are worthy of your attention, and why. Rob kicks it off with his POV on Leap, by Howard Yu.

An article in Vogue Business catapults your hosts into an analysis of current and future impacts of AI in shopping.

As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Mark Power, founder, and CEO of Podean Marketplace Marketing joins Peter and Rob to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.

Can brands rely on malls as an engine of retail moving forward? Rob and Peter deep dive into current trends and scenarios.

Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.