57 episodes

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf.

Unpacking the Digital Shelf Digital Shelf Institute

    • Management
    • 4.8, 51 Ratings

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf.

    Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck

    Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck

    Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.

    • 34 min
    Book Report - Leap, by Howard Yu

    Book Report - Leap, by Howard Yu

    This episode, we launch a new occasional format for the 'pod. A report on books that we think are worthy of your attention, and why. Rob kicks it off with his POV on Leap, by Howard Yu.

    • 12 min
    The Impact of AI

    The Impact of AI

    An article in Vogue Business catapults your hosts into an analysis of current and future impacts of AI in shopping.

    • 21 min
    Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

    Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

    As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Mark Power, founder, and CEO of Podean Marketplace Marketing joins Peter and Rob to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.

    • 33 min
    The Future (?) of Malls

    The Future (?) of Malls

    Can brands rely on malls as an engine of retail moving forward? Rob and Peter deep dive into current trends and scenarios.

    • 26 min
    How Niches Destroy the Mass Market

    How Niches Destroy the Mass Market

    Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.

    • 15 min

Customer Reviews

4.8 out of 5
51 Ratings

51 Ratings

Acc9494 ,

Great content!!

Super interesting to hear top leaders strategize in the age of digital and focus on connecting with consumers in this changing world.

Götzeisjudas ,

Insightful

Was really interesting to listen in. Can't wait to hear more!

beliyritsar ,

Great focus; great content!

Please make more!

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