Unreasonably Optimistic with Atomic

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Stories to Feed Your Need for Optimism — Conversations are the catalyst to bigger things. Hosted by Gayle Rogers of ATOMIC in Birmingham, AL

  1. Scaling, SEO, and Smarter Growth

    MAY 8

    Scaling, SEO, and Smarter Growth

    On this episode of Unreasonably Optimistic, we sat down with Lauren Garner, VP of Demand Generation & Partnerships at Ascent Funding, to talk about what it really takes to grow a brand in today’s landscape. From building a company from scratch to $1.4B in loans… to navigating skyrocketing ad costs… to partnering with competitors to win new business—Lauren’s approach is bold, smart, and refreshingly transparent. This episode is a must-listen for marketers, founders, and anyone trying to scale with purpose. Swipe to see the key takeaways!

    40 min

  2. FEB 17

    Ryan Graham on Leadership, Change & Resilience

    Welcome to Unreasonably Optimistic! In this episode, Gayle sits down with Ryan Graham, a life coach, entrepreneur, and leader with over 20 years of experience in the wellness industry. From launching a successful massage therapy practice to co-founding Ramley Partners, Ryan shares invaluable insights on leadership, adaptability, and creating lasting impact in organizations. Key Moments: How Ryan pivoted from speech pathology to wellness entrepreneurship Lessons from a 15-year business partnership with minimal conflict The power of coaching and self-awareness in leadership Why companies need to see employees as people, not just roles The surprising truth about company culture and why it drives success 💡 Get inspired to embrace change, lead with confidence, and build something that lasts.

    39 min
  3. The Importance of Fractional Marketing in Startups With Harps Mangat

    10/08/2024

    The Importance of Fractional Marketing in Startups With Harps Mangat

    Get ready to dive into some expert marketing wisdom with Harps Mangat! With 15 years of experience under her belt, Harps breaks down how fractional marketing is the secret sauce for scaling startups and small-to-medium businesses. She’ll show you why hiring a fractional CMO is a game-changer compared to a traditional full-time hire, giving companies the flexibility to pivot and grow without breaking the bank. Plus, you’ll hear all about Harps' fascinating journey from healthcare to marketing, and her take on fixing the all-too-common sales and marketing misalignment. Don't miss these valuable insights!

    41 min
  4. Digital Strategies & Influencer Marketing Success with Jimmy Hart

    07/26/2024

    Digital Strategies & Influencer Marketing Success with Jimmy Hart

    In an interview with Jimmy Hart, Director of Marketing at Visit Tuscaloosa, we delved into the dynamic efforts to reshape the perception of Tuscaloosa, Alabama beyond its well-known “college town” image. Jimmy Hart, who has been with Visit Tuscaloosa for the past two years, shared his journey from higher education marketing at the University of Alabama to his current role in tourism.

    42 min
  5. Secrets to Effective Marketing with Drew Franklin

    07/19/2024

    Secrets to Effective Marketing with Drew Franklin

    In this episode, we sit down with Drew Franklin, Commercial Marketing Manager of Industry Solutions at Rockwell Automation. Drew shares his journey in the marketing world, emphasizing the importance of continuous learning, leveraging marketing technology, building strong relationships, and driving thought leadership. Tune in for invaluable insights and actionable tips from a true marketing professional.

    47 min
  6. Relationships, Resilience, and Resourcefulness with Tonya McKenzie

    01/30/2024

    Relationships, Resilience, and Resourcefulness with Tonya McKenzie

    Tonya McKenzie shares her journey from Louisiana to California, working in various industries and eventually starting her own PR and media relations company, Sand and Shores. She emphasizes the importance of building relationships with journalists and understanding the goals of clients to achieve effective media placements. McKenzie also discusses the impact of AI on the PR industry and the need for human creativity and authenticity. She concludes by highlighting the value of delayed gratification and continuous learning in the field of PR. In this conversation, Tonya McKenzie discusses her experience in podcasting and PR, the importance of women in leadership, overcoming setbacks, and the advice she would give to her younger self. Key Takeaways— -Building relationships with journalists is crucial for effective media placements. -Understanding the goals of clients and targeting the right outlets is essential in PR. -AI can be a valuable tool in research and content creation, but human creativity and authenticity are irreplaceable. -Delayed gratification and continuous learning are important in the PR industry. Podcasting can be a powerful tool for sharing stories and connecting with others. -Women have valuable leadership qualities and should recognize their strengths and lived experiences as qualifications for leadership roles. -Don't let setbacks or emotional challenges sideline you from pursuing your goals. -Be tenacious and persistent in following your dreams, even when faced with obstacles. -Wanting something after you achieve it is the key to fulfillment.

    48 min
  7. Establishing Mobile Payment Strategies & Navigating AI with Motion Mobs' Taylor Peake & Emily Hart

    01/09/2024

    Establishing Mobile Payment Strategies & Navigating AI with Motion Mobs' Taylor Peake & Emily Hart

    The conversation explores the evolution of technology and the mobile landscape, with a focus on the early adoption of mobile wallets by Starbucks. The importance of payment integration in mobile apps and the challenges with in-app purchases and subscriptions are discussed. The impact of Apple and Google's payment policies and the different revenue models for businesses are explored. The role of AI in technology and development is examined, along with the potential and limitations of AI tools. The future of Motion Mobs and the importance of strategic planning in app development are also highlighted. Takeaways — The mobile landscape has evolved significantly over the years, with companies like Starbucks leading the way in adopting mobile wallets. — Payment integration is crucial in mobile apps, and businesses need to carefully consider their revenue models and the impact of Apple and Google's payment policies. — AI has the potential to revolutionize technology and development, but it is important to approach it cautiously and consider its limitations. — Improving financial integration for the underbanked population and making technology more accessible and user-friendly are important goals for the future. — Strategic planning is essential in app development to ensure successful outcomes and align business goals with technology solutions. Chapters 00:00 The Evolution of Technology and Mobile Landscape 01:09 Early Adoption of Mobile Wallets by Starbucks 02:24 Mobile Technology as a Game Changer for Starbucks 03:20 The App Store in 2010 and the Rise of Mobile 04:16 The Importance of Payment Integration in Mobile Apps 05:11 Challenges with In-App Purchases and Subscriptions 06:04 Innovation in Payments and Revenue Models 07:00 Choosing the Right Revenue Model for Software Development 08:01 The Impact of Apple and Google's Payment Policies 09:18 The Importance of Mobile-Friendly Payment Processes 10:12 The Significance of Payment Decisions in Business Models 11:10 Different Revenue Models for Different Business Goals 12:36 The Impact of Apple and Google's Small Business Program 13:34 The Challenges and Realities of App Development 14:32 Working with Clients to Understand Their Goals 15:02 The Importance of Planning and Strategy in App Development 16:24 The Challenges and Rewards of Innovation Projects 17:53 The Future of Motion Mobs and Technology 19:20 The Role of AI in Technology and Development 20:44 The Cautious Approach to AI in Development 22:12 The Potential of AI Tools for Developers 23:42 The Limitations and Challenges of AI in Development 27:00 The Future of AI and Technology Integration 28:00 Improving Financial Integration for the Underbanked 30:32 Addressing the Challenges of the Underbanked Population 33:20 Improving Accessibility and Usability of Technology 37:02 The Importance of Strategic Planning in App Development 40:18 Supporting Companies with Strategic Planning and Development

    43 min
  8. How Transparency Shapes Business Tactics With Brian Esposito

    12/11/2023

    How Transparency Shapes Business Tactics With Brian Esposito

    Gayle had a good chat with the multi-talented Brian Esposito, spanning over 20 years of his professional career. Brian has worn more hats than a hat store — Founder, CEO, Investor, and, rumor has it, a part-time Broadway dancer. He went into detail about the hurdles of his early days that paved the way to where he is now, giving us a sneak peek into the rollercoaster ride of working in everything from beauty and music to merchandising. As a digital marketing agency in Birmingham, we’re hooked!  Key Business Takeaways: Importance Of Strategic Partnerships: Brian pioneered the first B2B, B2C e-commerce platform for the beauty industry and has worked with numerous celebrities and influencers. Diversification and Global Operations: Brian, founder of Esposito Holdings, has an extensive portfolio of 110 companies spanning 25 industries across the globe.  Innovative Financing Strategies: Brian focuses on security tokens for capital raising and aims to create a conglomerate in media, entertainment, consumer products, and technology. Power Of Equity Ownership: Brian realized the importance of equity ownership after losing brands he helped build due to others' distribution models. Leveraging Support For Success: Brian encourages seeking help, being transparent about goals, and leveraging the willingness of people to assist each other in achieving success. Bridging Traditional and Digital Securities: Brian introduces Diamond Lake Minerals, aiming to offer a hybrid of traditional and SEC-registered digital securities, allowing traditional investors to enter the digital securities space. Brand Image and Reputation: Brian's public persona is centered around inspiring others to push a little harder daily, underscoring his belief in the positive impact of motivation.  From learning valuable lessons in the beauty industry to his foray into decentralized social media, Brian advocates empowering creators and fostering genuine connections in business. His emphasis on transparency and personal values offer insights into his unique approach to success in the ever-evolving entrepreneurship landscape.

    33 min
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Stories to Feed Your Need for Optimism — Conversations are the catalyst to bigger things. Hosted by Gayle Rogers of ATOMIC in Birmingham, AL

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