Unveiling the Secrets of Cannabis Branding with Phoebe Depree of Goddess Growers

At the end of the day, cannabis is really a medicine, and it should be treated as such with caution, care, and education.” – Phoebe Depree

The finer details of this episode:

• Business model of Goddess Growers, including licensing and product distribution
• Unique product line of precisely dosed edibles targeting anxiety and stress relief
• Formulation process emphasizing minor cannabinoids, terpenes, and flavonoids
• Market focus on the medical market in Ohio transitioning to adult use
• Importance of education and caution in the cannabis industry
• Potential impact of policy changes, such as the rescheduling of cannabis
• Optimism about the industry's future and ongoing progress in policy changes

Episode resources:

• Book a free consultation with Guillermo: https://anderscpa.com/virtual-cfo-cannabis/
• If you’d like to be a guest on the show: cannabizsuccessshow@anderscpa.com
• Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-cannabis-newsletter
• Connect with Phoebe here: https://www.linkedin.com/in/phoebe-depree-62bab0/
• Check out Goddess Growers here: https://www.goddessgrowers.com/

Timestamps:

Introduction to Goddess Growers (00:00:27)

Phoebe Dupree, founder and CEO of Goddess Growers, introduces her company and its focus on cannabis edibles.

Entry into the Cannabis Industry (00:01:52)

Phoebe shares her personal journey of entering the cannabis industry, from being a consumer to founding Goddess Growers.

Licensing and Business Model (00:03:39)

Phoebe explains the brand licensing model, the role of manufacturers, and the focus on sales and relationships with retailers.

Educating Retailers and Consumers (00:05:28)

The discussion focuses on educating budtenders, obtaining state approvals, and establishing relationships with retailers to promote the brand.

Product Development and Market Expansion (00:07:00)

The conversation delves into the product's focus on specific remedies, the target consumer base, and the expansion into different markets.

Formulation and Targeted Effects (00:09:35)

Phoebe details the proprietary blend, cannabinoid profile, and the impact of terpenes and flavonoids on anxiety relief.

Market Entry and Consumer Education (00:10:38)

Phoebe discusses the current and future markets for Goddess Growers, emphasizing the importance of consumer education in the cannabis industry.

Policy Changes and Impact on Business (00:20:42)

The conversation shifts to the potential impact of policy changes, including the rescheduling of cannabis and its effects on taxation and access to capital.

Future of Cannabis Industry (00:21:51)

Phoebe shares her excitement about potential adjustments in banking, the impact on financial health, and the anticipation of a healthier industry.

Depository and Lending Challenges (00:25:09)

Discussion on the ease of obtaining checking accounts and the challenges of high-interest lending in the cannabis industry.

Transition to Cannabis Industry (00:27:49)

Phoebe Dupre's background in banking and transition to the cannabis industry, emphasizing the importance of financial decisions in a startup.

Understanding Time Value of Money (00:29:34)

Explanation of the time value of money in the antique furniture industry and its relevance to financial decision-making.

Sales Cycle and Branding (00:30:18)

Comparison of sales cycles in different