JAN 4

The Evolving Landscape of Digital Innovation: Insights on livestream economy, immersive digital ecosystems, gaming, and AI from Jessica Berger | S01E09

Have you ever thought about having a digital twin? In this episode of Up Next in Tech, I sit down with Jessica Berger, SVP of Innovation at Publicis Media. Admirably known for her insight and understanding of cutting-edge technology, Jessica shares her expertise on trends like web3, AI, extended reality, and gaming. In this conversation, we focused on 4 emerging trends that Jessica's team highlighted in their recent trends report called, Future Forward. The report included topics like instant content to commerce, immersive digital ecosystems, AI's impact on identity and social life, and the revolutionary implications of gaming's evolution on brands. The episode also sheds light on Jessica's personal definition of innovation and how she nurtures her curiosity, opening up interesting questions around the adoption of virtual try-on technologies and the possibility of using a digital twin. So if any of these trends interest you, be sure to check out the episode and let me know what you think about virtual try on technologies or any of the trends we mentioned! Also, check out the glossary that breaks down a lot of the new words that come up on this episode. It’s a new thing we’re trying, so let us know if you like it. Follow along: 01:39 Jessica’s definition of Innovation 04:00 Nurturing Curiosity and Innovator's Mindset 13:58 Personal Use of Generative AI 19:27 Identifying Trends and Directions 24:49 Ethical Considerations in the Digital Age 32:59 The Potential of Virtual Try-Ons 35:01 The Role of Blockchain in Authenticity and Equity 42:34 Nurturing Mental Health and Curiosity Speaker Bio: Jessica Berger leads innovation and strategy at Publicis Media by harnessing the power of emerging technologies and insights. With an industry reputation for her unwavering enthusiasm and profound understanding of cutting-edge tech, such as web3, AI, and AR/VR, Berger has become a sought-after speaker, judge, and host at industry events. Her expertise lies in deciphering the future of media and brand experiences, enabling her clients to capitalize on the potential of breakthrough innovations. Moreover, her dedication to mentorship and advocacy for diverse voices in organizations like the Adweek Executive Mentorship program and Girls In Tech exemplifies her commitment to empowering the next generation of marketers and thinkers. Prior to joining Publicis, Berger worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns and digital innovation efforts for clients in the luxury goods, CPG and tech sectors. Her over a decade-long experience is informed by working for agencies and companies across Germany, Japan, and North America – giving her a unique global edge valued by many clients and industry peers. For the full show notes with transcript, glossary of terms and resources, visit https://www.aribajahan.com/upnextintech/jessica-berger 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🔗 CONNECT WITH JESSICA BERGER LinkedIn: https://www.linkedin.com/in/jessicaberger1/ 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw Twitter: http://twitter.com/aribajahan 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram, linkedin, or twitter. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

49 min

12/06/2023

Spatial Computing and Building for Gen Alpha with Chief Futurist, Cathy Hackl | S01E08

In this episode, I sit down with Cathy Hackl to discuss her journey and inspiration from being a journalist to becoming a futurist and the godmother of the metaverse. We explored what brands should keep in mind when building for Generation Alpha - a group of tech natives who are rewiring the future. Cathy also explained the concept of spatial computing and its applications in various industries and how it may evolve over the next few years. We acknowledged the challenges, the need for ethical considerations in how this tech evolves and the potential of spatial computing in creating more immersive and engaging experiences through more integrations of physical and digital worlds and geopolitics in the metaverse. Throughout our chat, Cathy and I shared personal stories as women and moms in the industry, valuable insights that pave the way for a deeper understanding of the tech landscape, and much more. What questions come up for you? Let us know so we can have a future episode breaking concepts down and answering your questions. Follow along: 2:10 - Cathy's Journey from Journalism to Tech 3:45 - Importance of Strategic Decision Making and Mindset 4:40 - Challenging Gender Norms and Embracing Success 9:52 - Understanding Generation Alpha and How to Engage with Them 18:19 - Exploring Spatial Computing and its Potential Applications 26:12 - Challenges and Ethical Considerations of Spatial Computing 32:41 - Why You Need to Stay Informed and Adapt to Technological Changes 35:36 - Cathy's Reflections and Personal Experiences in the Tech Industry Bio: Cathy Hackl is a leading business executive, tech futurist, and media personality. She’s a leading authority in emerging tech and leads Journey’s Virtual Studio helping companies and governments with gaming, AR, AI, spatial computing and virtual world strategies and strategic foresight. Brands like Nike, Walmart, Louis Vuittion, and Clinique have trusted her to guide them into new virtual spaces. She was recently named one of Ad Age’s Leading Women of 2023 and on the Vogue Business 100 Innovators list. She’s a member of the prestigious Ad Council Board of Directors and the host of an award winning Adweek podcast. She’s popularly known in tech circles as the Godmother of the Metaverse and has been a fixture in the world of immersive technology for almost a decade with many media appearances in CNBC’s Squawk Box, 60 Minutes+, CNN, Good Morning America, GQ, Time, The Economist, Bloomberg, and more. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/cathy-hackl 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 💾 DIVE INTO WEB3 What is Web3? Is it still relevant? If you’ve been wanting to dive in to learn more about Web3, check out this free guide I put together for you: https://www.aribajahan.com/get-web3-guide 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🔗 CONNECT WITH CATHY HACKL Instagram: www.instagram.com/cathyhackl Twitter/X: www.twitter.com/CathyHackl TikTok: www.tiktok.com/@cathyhackl LinkedIn: https://www.linkedin.com/in/cathyhackl/ 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw Twitter: http://twitter.com/aribajahan 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram, linkedin, or twitter. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

41 min

11/22/2023

What does it take to work in the creative innovation industry? An insider's perspective with Chris Denson | S01E07

In this episode, I had the chance to speak with my good friend, Chris Denson, who is a marketer, innovation coach, multimedia host, and bestselling author of the book- “10 Essential Rules for Breaking Essential Rules”. Conversations around innovation in the creative, advertising or media side often focuses only on the outputs, so we focused this episode on everything else. We lifted the hood on the mindsets it takes, the internal conversations and day-to-day challenges and so much more. Chris shares insightful stories about how his childhood experiences shaped his curiosity and influenced his current work, and highlighted the importance of maintaining relentless optimism even when things don’t work. We discuss a variety of topics related to innovation, the realities and challenges of bringing ideas to life, the significant role emotional intelligence plays in the field of innovation and so much more like: 04:26 - Chris’s Origin Story: His shift from comedy to innovation 13:08 - The role of curiosity and openness in innovation 25:49 – The skill of connecting and collecting dots in innovation 30:39 - Emerging Tech Trends in innovation 33:19 - The key to balancing optimism and reality 35:37 - Dealing with daily struggles and taking mental health breaks 39:43 - Understanding self-identity and the power of self-talk 44:46 - The role of innovation in personal growth 50:11 - Things to look forward to in the world of tech and innovation Bio: Chris Denson is marketer, innovation coach, multimedia host, and bestselling author. He has spent his career building better companies, launching new ideas, and giving rise to cultural tastemakers through awe-inspired experiences, content, and advisory. Echoing an award-winning career across entertainment, marketing, media and technology industries, Chris has valuable insights, practices, and resources to thrive in an always-evolving cultural and technological landscape. He has done this alongside The United Nations, Fast Company, Omnicom Media Group, MullenLowe, The Emmys, Cannes Lions, The Nyah Project, HubSpot, The Obama Administration, and authored the 2018 #1 bestselling book, "10 Essential Rules for Breaking Essential Rules". For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/chris-denson 💾 DIVE INTO WEB3 What is Web3? Is it still relevant? If you’ve been wanting to dive in to learn more about Web3, check out this free guide I put together for you: https://www.aribajahan.com/get-web3-guide 🔗 CONNECT WITH CHRIS DENSON Twitter: www.twitter.com/densonology LinkedIn: www.linkedin.com/in/chrisdenson/ Website: www.chrisdenson.co 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw Twitter: http://twitter.com/aribajahan 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram, linkedin, or twitter. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

55 min

11/08/2023

Expanding Digital Identity Through Community Driven Virtual Fashion with Nirmala Shome of the Fabricant | S01 E06

The runway is going virtual, empowering new creators and breaking industry boundaries through community-driven digital fashion. In this episode, I chat with Nirmala Shome, the Head of Marketing and Growth at a digital fashion house, The Fabricant, to break down what that means, how they’re trying to build a new fashion industry where everybody participates and profits while leveraging blockchain and augmented reality, how creativity is transcending beyond physical apparel, and the role of fashion in gaming. With over 15 years of experience across digital agencies, e-commerce platforms, and immersive startups, Nirmala has honed her expertise as a digital producer, community builder, and storytelling marketer for emerging technologies, having worked in advertising and digital production in both Melbourne and New York. Learn why major luxury brands are now investing in digital-only clothing and products tailored for virtual worlds and metaverse environments. Gain strategic insights on co-creation, authenticity, and digital ownership from a leader guiding a fashion startup through rapid technological shifts. We dive into: 2:00 Nirmala's Career Journey and Transition into Digital Fashion 05:00 Exploring the Potential of Digital Technology in Fashion 09:00: The Shift from Traditional Marketing to Digital Marketing 12:08 The Journey from Australia to New York and Europe and their different work environments 16:08: The Impact of Digital Technology on Fashion Industry 20:04: The Role of Community in Web 3.0 23:06: The Influence of Different Work Cultures on Career 27:02: The Evolution and Future of Digital Fashion 30:40: The Challenges and Opportunities in Digital Fashion 33:50: The Role of Gaming in the Future of Digital Fashion 38:00: The Impact of Digital Fashion on Consumer Behavior 41:50: The Intersection of Fashion, Culture, and Community 44:08: The Role of Blockchain in Digital Fashion 48:00: The Ethical Considerations in Digital Fashion 50:08: The Transition from Community to Marketing and Growth 54:50: The Future of Metaverse and Digital Fashion Bio: Nirmala Shome joined The Fabricant in 2020 and has worked across product and production. She is now heading up the Marketing and Growth pillar to focus on The Fabricant's mission to grow and nurture the new digital-only fashion ecosystem. She started off in advertising and digital production, working across Melbourne and New York, and is now based in Amsterdam. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/nirmala-shome 💾 DIVE INTO WEB3 If you’ve been wanting to dive in to learn more about Web3, check out this free guide I put together for you: https://www.aribajahan.com/get-web3-guide 🔗 CONNECT WITH NIRMALA SHOME Twitter: https://twitter.com/nirmala_shome LinkedIn: https://www.linkedin.com/in/nirmalashome/ Newsletter: https://ok.substack.com/ 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw Twitter: http://twitter.com/aribajahan 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 📱 LET’S CONTINUE THE CONVERSATION Send me a DM on Instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved, and tag me on instagram, linkedin, or twitter. CREDITS: Podcast art by Emma Johnston Podcast edited by The Sunshine Collective Site by RR Digital Media

1h 9m

10/25/2023

Blockchain, Brands and the Future of Consumer Experience and Access with Naimul Huq | S01 E05

When a machine is super intelligent, can we even reason with it? Can we even tell it what to do? Can we understand it at all? In this episode, I sit down with Naimul Huq, former SVP of Operations at Vayner3 and now CEO of Dr. Studio to dig into these questions about AI, and the tech evolution from the first iteration of social media to where we’re headed next. With a wealth of experience spanning over 15 years in digital culture, marketing analytics, and consumer insights, he has become a sought-after translator, bridging the realms of brands, blockchain, and the metaverse. In our conversation, Naimul and I delve into our respective immigrant journeys from Bangladesh, his upbringing in the American Midwest, his diverse career in healthcare innovation and political data science, and his strategic insights into exponential technologies like AI, VR, and blockchain. Throughout our discussion, we explored more topics including: 00:26 - How it’s like to keep up and stay ahead with emerging technology 01:49 - How his cultural, spiritual, and family tradition influenced his life and career choices 11:15 - What it took to shift from Med School to Web 3 15:18 - His experience with helping traditional businesses (health insurance companies) leverage the use of technology 19:43 - How the narrative of big data started to emerge and statisticians started learning computer science 23:50 - What Web3 really means and the evolution of the Internet 29:25 - The potential of where we’re going vs. where we are today 34:49 - The possibility of AI being smarter than humans and the risk that comes along with it 43:00 - (Rapid fire questions with Naimul) Why it’s important to build your credit score as early as possible, why you need to set aside time to meditate, and how a 49-inch monitor helps him get his life together 45:00 - What’s next for web3 and what are the possibilities when technology becomes more available for more people? 51:00 - Who’s up next for Naimul? This episode was recorded in May 2023. Bio: Naimul Huq, formerly served as the SVP and Head of Operations for Vayner3, an innovation consultancy founded by Gary Vaynerchuk, and now the CEO of Doctor Studios (⁠doctorstudios.co⁠) a digital content studio that helps doctors grow their personal brands, and the EVP of Innovation at /prompt. Naimul was born down the road in Lexington and started his career in Louisville. A TEDx speaker, analyst, and blockchain believer, he specializes in Web3 strategies, NFTs, crypto, data, analytics, AI and digital marketing. He’s an award-winning strategic consultant for Fortune 500 companies, startups, B2B and B2C organizations. He has worked on Federal elections, global non-profits, and the world's most innovative brands. Before all that he was a Morehead-Cain Scholar at the University of North Carolina, Chapel Hill. Naimul lives in New York City. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/naimul-huq 🔗 CONNECT WITH NAIMAL HUQ Twitter: https://twitter.com/naimul 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw Twitter: http://twitter.com/aribajahan 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram, linkedin, or twitter. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

52 min

10/03/2023

Making AI Digital Friends in Augmented Worlds with Alex Herrity of Anima | S01E04

What’s the art of the possible when you blend technologies like AI, augmented reality (AR), and blockchain with play? Turns out, ownable digital companions that you can talk to and interact with, called OnlyBots. It's a new era of Tamagotchis, y’all.🤖 In this episode I sit down with Alex Herrity, who is a cofounder of Anima, a gaming and interactive technology company and has spent his career building consumer products that people use every day, including Fortnite, the Epic Games Store, HBO’s streaming apps, and his last startup Ultravisual that was acquired in 2014 by Flipboard. We touched on a wide range of topics such as: 0:10 - Balancing time between personal life, being a parent and being a co-founder 1:04 - How Alex went from working for a theme park to building digital consumer products 3:40 - How his hobby interest in emerging technology became an exciting career journey 5:19 - Finding the joy in creating technology that users love, admire, and use every day 7:03 - How his ability to dive into unknowns were nurtured by his parents and the role having privilege played in his entrepreneurial journey 11:47 - OnlyBots, Anima, the future of companionship, and the possibility of building a healthy and fun relationship with a digital companion 22:36 - Their vision of enabling a way for people to create based on their imagination and the generation of builders on Roblox and Fortnite 25:30 - Ethical considerations that we need to take into account 29:42 - His favorite examples of AR 33:40 - How AI is impacting the way we teach in schools and the repercussions when AI or AR disconnects you from reality? 39:36 - The importance of redefining engagement metrics as new technologies emerge Alex believes we need to thoughtfully shape how our physical and digital environments keep blending, instead of letting it evolve unchecked and keeping innovation grounded on bringing people together. He also sees a major role for emerging creators in building this future. What are your thoughts on Alex's perspective on digital companions? How do you see our physical-digital worlds evolving in the next 5-10 years? Bio: Alex Herrity (he/him) is cofounder of Anima, a gaming and interactive technology company. He has spent his career building consumer products that people use every day, including Fortnite, the Epic Games Store, HBO’s streaming apps, and his last startup Ultravisual that was acquired in 2014 by Flipboard. Alex founded Anima with his long-time collaborator Neil Voss, with a mission to use emerging technologies like artificial intelligence and augmented reality to make previously impossible games and toys. Their current flagship game is Onlybots, AI-powered companions that live with and talk to you. Onlybots is in beta and releasing widely early next year. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/alex-herrity-anima 🔗 CONNECT WITH ALEX HERRITY Twitter: https://twitter.com/alexherrity Site: https://anima.supply/ 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw Twitter: http://twitter.com/aribajahan 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram, linkedin, or twitter. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

53 min

09/19/2023

Ethical Design and Responsible AI with Kat Zhou of | S01 E03

My guest today is Kat Zhou, a senior product designer who created the toolkit that helps teams forecast the ethical consequences of their products. She also just finished her Master's degree exploring AI Ethics and Society at Cambridge University. She talks about her origin story and the immigrant mindsets that were passed on to her from her parents and how she soon realized that education should be way more than just how to make money after graduation. In this episode, Kat provides thoughtful perspectives on AI and building tech responsibly through our discussion on: (05:30) Her career pivot from pre-law to design (08:37) Her growing up as a first-generation daughter of Chinese immigrants (14:21) Kat’s hot takes on generative AI and the policies and regulations she hopes to have in place to protect people’s privacy and security (19:36) The perpetual deceptive and manipulative design patterns in our digital experiences and her work founding the Design Ethically project (37:34) Overlooked human labor behind "automated" systems to unintended harm (41:24) The importance of interrogating the work we do and reflecting on what makes our jobs fulfilling and meaningful. Kat Zhou Bio: Kat (she/her) is the creator of the project, which started out as a framework for applying ethics to the design process and has now grown into a toolkit of speculative activities that help teams forecast the consequences of their products. Through her work with , she has spoken at events hosted by the European Parliament (2022) and the US Federal Trade Commission (2021), as well as an assortment of tech conferences. Kat has been quoted in the BBC, WIRED, Fast Company, Protocol, and Tech Policy Press.Outside of , Kat has worked as a designer in the industry for years and is currently also pursuing a Masters degree in AI Ethics and Society at the University of Cambridge, with the Leverhulme Centre for the Future of Intelligence. She lives in Stockholm with her adopted husky, where you can find them running around. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/kat-zhou-ethical-design 🔗 CONNECT WITH KAT ZHOU Twitter: https://twitter.com/katherinemzhou Instagram: https://www.instagram.com/cupofzhou/ Site: www.katherinemzhou.com 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram @ariba.jahan. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

54 min

09/19/2023

Hype vs. Momentum: Decoding Cultural Patterns w/ Matt Klein of Zine & Reddit | S01 E02

How do you know when something is a trend or just hype? What trends should we even pay attention to right now? In this episode I sit down with Webby Award-winning writer Matt Klein, a digital anthropologist and quantitative futurist with a decade of experience in trend forecasting, communications and marketing to dig into these questions. We also go into how he recognized a gap in rigorous cultural analysis and began authoring articles on cultural observations, eventually writing for Forbes and starting his own newsletter. In our conversation we cover: (01:58) Matt's unconventional background spanning psychology, film, media, and advertising (23:11) Meta trends analysis and identifying commonalities (29:32) Concern about decline of public spaces and rise of loneliness (32:00) Perspective on virtual worlds and the metaverse (38:10) Information overload and determining what's real online (45:12) Evaluating trends based on adoption momentum rather than hype (42:47) We need more porn: patience, openness, receptiveness, and nuance Throughout the discussion, Matt emphasized the need for trend analysts to incorporate diverse perspectives and data sources, highlighting the responsibility forecasters have in shaping potential desired futures. He leaves us a strong reminder that the future of culture is us, you and me, the everyday people, not some authority figures. Matt Klein Bio: As a digital anthropologist and quantitative futurist with a decade of experience in trend forecasting, communications and marketing, Klein advises brands, the United Nations, investors, startups, journalists and non-profits on emerging social shifts and authors strategies for preferred futures. A Webby Award-winning writer for his publication, ZINE, Klein’s insights have been featured in The Wall Street Journal, VICE and Forbes, where he served as a media critic covering the psychosocial implications of life online. Klein is also a speaker at SXSW, agencies, and universities including Yale and NYU, advancing cultural analysis with data and AI. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/matt-klein-decoding-culture 🔗 CONNECT WITH MATT KLEIN Linkedin: https://www.linkedin.com/in/kleinkleinklein/ ZINE Newsletter: https://zine.kleinkleinklein.com/ Site: https://kleinkleinklein.com/ 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Youtube: https://www.youtube.com/channel/UC61NDFgqsM02-wtE1PrZOsw 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram @ariba.jahan. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

55 min

09/19/2023

Unlocking the Power of DAOs and Web3 Marketing with Simon Yi of Myosin.xyz | S01 E01

What are Decentralized Autonomous Organizations (DAOs) and how do they work? What exactly does it mean to market “direct-to-community”? In this episode, I sat down with Simon Yi, co-founder of the marketing DAO, Myosin.xyz, where he digs into all of this, how he saw the power of DAOs during his time at ConsenSys and what inspired him to start a service agency that is a collectively-owned DAO. Simon and I also talked about: (01:26) Simon's career pivot from finance to growth marketing to web3 (07:32) DAOs and how they have always existed since he could remember as a Korean American growing up in NY (18:29) The shift from direct to consumer to “direct to community” marketing (22:00) Web3 enabling people to own their own data and be rewarded for it unlike web2 (28:42) His mindset on being a serial quitter allowed him to become an entrepreneur (37:39) Service DAOs and the future of work Simon Yi Bio: Simon is a co-founder and head of growth at Myosin.xyz, a marketing DAO and product studio building the web3 user acquisition suite. He sharpened his skill for 12+ years as a growth expert at VaynerMedia, R/GA, Wunderman and other global agencies. He has led growth at startups that have been acquired for a combined $625 million, and most recently was the growth director for Tachyon.xyz, a Consensys Mesh accelerator. For the full show notes with transcript and resources, visit https://www.aribajahan.com/upnextintech/simonyi-daos 🔗 CONNECT WITH SIMON YI Twitter: https://twitter.com/da0uch Linkedin Newsletter: https://www.linkedin.com/newsletters/w3g-web3-growth-7080647765915000832/ Myosin.xyz: https://linktr.ee/myosinxyz 🔗 CONNECT WITH ARIBA JAHAN Instagram: http://www.instagram.com/aribajahan Linkedin: https://www.linkedin.com/in/aribajahan/ Newsletter: https://upnextwithariba.substack.com/ 🙏 LEAVE A REVIEW If you enjoyed listening to this episode, then please leave us a 5-star review on Apple Podcasts and a 5-star rating on Spotify! 💻SUBSCRIBE TO THE NEWSLETTER Get exclusive updates, behind-the-scenes insights, and valuable resources delivered straight to your inbox. Subscribe here: https://upnextwithariba.substack.com/ 📱 LET’S CONTINUE THE CONVERSATION You can also send me a DM on instagram @ariba.jahan or email podcast@aribajahan.com. Post a screenshot and what you loved and tag me on instagram @ariba.jahan. CREDITS: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

45 min

SEASON 1 TRAILER

Welcome to Up Next in Tech!

What if you could go behind the scenes to see how the future of technology is being built, used, and shaped today? I’m Ariba Jahan, a product and innovation leader by day, and a web3 and AI experimenter by night. Named one of the top 100 women in emerging tech globally, I’m excited to pull back the curtain on the brilliant people and innovations shaping our world on my podcast, Up Next In Tech. What you can expect: Thoughtful conversations with product experts, creative visionaries, scientists and industry pioneers A dive into topics like generative AI, blockchain, augmented reality, wearables, culture, preferred futures and more. Discussions that cut through the hype and get into the realities, inspiring potential, risks, driving progress responsibly, and how these technologies are changing the way we live, play and interact. Collectively envisioning the empowering future we can build when innovation and technology reflect our shared values. An insider’s view of navigating careers that never existed before The future we’re building together starts now, with the questions we ask, the problems we solve, how we elevate lived experiences, build responsibly and how we turn imagination into reality. Whether you want tactics for your own journey or just inspiration from those leading the way, join us and let's envision the future we want to build together. Subscribe to the newsletter and don't miss an episode! https://upnextwitharibajahan.substack.com/ Credits: Podcast art by Emma Johnston. Podcast edited by The Sunshine Collective. Site by RR Digital Media.

3 min

Unmissables with Ariba Jahan

Episodes

The Evolving Landscape of Digital Innovation: Insights on livestream economy, immersive digital ecosystems, gaming, and AI from Jessica Berger | S01E09

Spatial Computing and Building for Gen Alpha with Chief Futurist, Cathy Hackl | S01E08

What does it take to work in the creative innovation industry? An insider's perspective with Chris Denson | S01E07

Expanding Digital Identity Through Community Driven Virtual Fashion with Nirmala Shome of the Fabricant | S01 E06

Blockchain, Brands and the Future of Consumer Experience and Access with Naimul Huq | S01 E05

Making AI Digital Friends in Augmented Worlds with Alex Herrity of Anima | S01E04

Ethical Design and Responsible AI with Kat Zhou of | S01 E03

Hype vs. Momentum: Decoding Cultural Patterns w/ Matt Klein of Zine & Reddit | S01 E02

Unlocking the Power of DAOs and Web3 Marketing with Simon Yi of Myosin.xyz | S01 E01

Welcome to Up Next in Tech!

Trailer

Welcome to Up Next in Tech!

For newbies and longtime first adopters

Incredible Podcast

MUST-listen discussions

Can’t wait for more

About

Information

Unmissables with Ariba Jahan

Episodes

The Evolving Landscape of Digital Innovation: Insights on livestream economy, immersive digital ecosystems, gaming, and AI from Jessica Berger | S01E09

Spatial Computing and Building for Gen Alpha with Chief Futurist, Cathy Hackl | S01E08

What does it take to work in the creative innovation industry? An insider's perspective with Chris Denson | S01E07

Expanding Digital Identity Through Community Driven Virtual Fashion with Nirmala Shome of the Fabricant | S01 E06

Blockchain, Brands and the Future of Consumer Experience and Access with Naimul Huq | S01 E05

Making AI Digital Friends in Augmented Worlds with Alex Herrity of Anima | S01E04

Ethical Design and Responsible AI with Kat Zhou of | S01 E03

Hype vs. Momentum: Decoding Cultural Patterns w/ Matt Klein of Zine & Reddit | S01 E02

Unlocking the Power of DAOs and Web3 Marketing with Simon Yi of Myosin.xyz | S01 E01

Welcome to Up Next in Tech!

Trailer

Welcome to Up Next in Tech!

Ratings & Reviews

For newbies and longtime first adopters

Incredible Podcast

MUST-listen discussions

Can’t wait for more

About

Information