UP440 Two Circles, Pareto and the global chase for sport's Long Tail

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there’s some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there’s a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how? 

Christian Harrall-Baker is Director of Content, formerly social media lead at the Premier League. 

Laura Andriani is Senior Vice President, Consulting in New York.

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