Upmarket: The Business of Real Estate Photography & Media

This podcast has so much value for real estate photographers. From marketing, pricing and growing your business, to making sure you don’t feel alone with all the nonsense we deal with as real estate media professionals, this show has it all.

I saw Reed Fish present on the stage at PMRE 2022 and he said something that was true, I think for most real estate photographers, but that I hadn’t REALIZED as true until that moment. He said ‘being a real estate photographer is a lonely life’ or something to that effect and when he said those words… well, they hit me like a ton of bricks. Friggin Reed Fish. So!… This podcast keeps me company in my lonely life in between photo shoots, meetings with realtors and brokerages and helps ease that loneliness a little bit. The quality of the Upmarket podcast content, the quality of their guests and the entertaining and charismatic nature of Reed and Mark are always a joy to tune into. There’s value in listening to them discuss how to grow a REP brand and value in their guests’ insights. I’m slowly working my way backwards thru their entire catalog and am looking forward to having only future episodes to which I can look forward. Keep up the great work - you’re providing a service that’s immeasurably valuable to so many real estate media / realtor marketing agencies.

Mark, Reed, Chelsea—You guys, please keep doing what you’re doing! Thanks for sharing all the innovations/ideas/hints and even the vulnerability/missteps. And the “action steps” are exactly that—simple things to implement now to improve work flow. It’s all so authentic. Makes me feel like I’m hanging out with peers on the long drives to appointments.

Highly recommend! A great listen and lots of tools to apply to your own business.