Useful Content | DIY Content Strategy for Business Owners Juma Bannister | Content Strategy & Video Creation

In this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts.


00:00 Introduction and Guest Welcome


02:02 Anna's Background and Current Roles


03:21 Common Marketing Challenges for SMEs


04:29 Importance of Setting Business Goals


06:50 Understanding Customer Needs


11:57 Conducting Customer Interviews


19:10 Analyzing Customer Feedback


27:58 Differences Between Service and Product-Based Businesses


31:31 Tightening Marketing Processes


33:03 Aligning Marketing Goals with Business Objectives


33:34 Targeting Supermarket Buyers


35:32 Creating a Content Calendar


38:09 Understanding Financial Needs


39:58 Setting Realistic Business Goals


46:42 The Importance of Customer Personas


49:07 Tailoring Marketing Strategies


53:15 Leveraging Unique Business Strengths


56:36 The Human Element in Marketing


Anna Bravington is our Teacher.

Connect with Anna:


Linkedin: https://www.linkedin.com/in/annabravington

 


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:


www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister





 

In this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platforms. He shares his strategies for creating engaging videos that include a mix of talking head and b-roll footage. Paolo also discusses his methods for researching topics using Google searches and the 'people also ask' technique to gauge interest and frame his content effectively. He touches on the significance of a compelling hook, title, and thumbnail in capturing audience attention. Additionally, Paolo explains his content shipping strategy wherein he avoids posting the same video on all platforms simultaneously, opting instead to stagger releases for continued audience engagement. The episode concludes with insights into how video content can form part of a broader marketing strategy, likened to a courtship with the audience, ultimately guiding them towards conversion.


00:00 Introduction and Recap of Last Week's Episode

00:48 Paolo's Video Content Creation Process

02:43 Batch Creating Content for Multiple Platforms

05:09 Research and Crafting Effective Hooks

07:47 Shipping Content Across Platforms

09:31 Long Form Video Strategy

17:37 Summary and Key Takeaways

27:11 Closing Remarks and Future Plans


Paolo Kernahan is our Teacher.

Connect with Paolo:

TikTok @paolokernahan

Instagram @paolokernahan

YouTube @paolo.kernahan


Linkedin: https://www.linkedin.com/in/paolokernahan/

Website: nofussvideo.com 


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:


www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister





 

In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.


00:00 Welcome to the Useful Content Podcast


01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert


02:28 The Importance of Video in Business and Content Strategy


07:30 Understanding Audience Needs and Consumption Patterns


16:50 The Misconception of On-Camera Confidence


21:02 The Evolution of Content Creation and the Impact of AI


27:33 Strategies for Effective Content Creation and Distribution


40:05 Final Thoughts and Where to Find Paolo Online


44:44 Post-Credit Insights on Content Strategy


Paolo Kernahan is our Teacher.

Connect with Paolo:

TikTok @paolokernahan

Instagram @paolokernahan

YouTube @paolo.kernahan


Linkedin: https://www.linkedin.com/in/paolokernahan/

Website: nofussvideo.com 


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:


www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister





 

In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize customer lifetime value. Furthermore, the episode covers tactical advice on creating effective welcome sequences, the power of SMS marketing, the anatomy of non-annoying popups, and leveraging AI to complement traditional marketing methods. Damon concludes with actionable steps for businesses to integrate email marketing strategies seamlessly with their existing operations.


00:00 Introduction to Selling Digital Products with Email Marketing


01:05 Meet Damon Didier: The Email Marketing Expert


01:39 The Power of Email in E-commerce and Beyond


05:18 Maximizing Customer Lifetime Value Through Email


07:38 The Evolution of Email Marketing and Klaviyo's Role


10:18 Setting Up for Success: Starting with Email Marketing


10:42 Crafting Effective Emails: From Pop-Ups to Purchase


16:07 The Anatomy of a Winning Email Strategy


18:54 Text vs. Image-Based Emails: What Works Better?


19:55 Maximizing Email Engagement: Tips and Strategies


20:18 The Power of Images in Emails: A Case Study


21:24 Exploring AI in Email Marketing


24:36 The Art of Crafting Effective Pop-Ups


32:17 Integrating Email Strategies with E-Commerce


34:31 Final Insights and Contact Information


35:31 Post-Interview Bonus Tip


Damon Didier is our Teacher.

Connect with Damon:


Linkedin: https://www.linkedin.com/in/damondidier/

Website: winatecommerce.com


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:


www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister

This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marketing strategies. The discussion covers the significance of speaking to customers to understand their behaviors and preferences, and why customer insights should precede marketing tactics. Chris emphasizes the importance of testing consumer behavior, using the STP (Segmentation, Targeting, Positioning) framework for tailored marketing, and the role of generative AI in content creation. Additionally, he touches on brand building through models like the Kapferer Brand Identity Prism and the Brand Pyramid, stressing the transformational power brands can have on individuals. The conversation is grounded in practical advice for entrepreneurs and business owners on engaging with their target audience through various digital platforms and strengthening their marketing efforts by building more authentic brand-customer relationships.


Kris Granger is our teacher in this episode.


Connect with Kris:


Linkedin: https://www.linkedin.com/in/kris-granger-1123b213/


All Socials: @krisgranger Website: https://www.krisgranger.com/


SPOTIFY


https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE


https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter


https://sendfox.com/jumabannister


Submit your Questions!


https://jumabannister.formaloo.me/questions


Thanks for listening.


Produced by Relate Studios:


www.relatestudios.com


Music by Relate Studios


Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister


X (Twitter): https://twitter.com/jumabannister

In this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understanding your business's methodology and audience before generating content. Candice shares insights on utilizing tools and templates for strategized content creation, the role of headlines, repurposing content, and the appropriate application of AI in the content creation process. They also discuss the common pitfalls of content marketing, such as comparison and the temptation to seek quick results, underscoring the value of commitment to a content strategy over time. Candice encourages a focus on organic growth, understanding one's unique methodology, and warns against the lure of supposed quick fixes in content marketing.


00:00 Unlocking the Power of Content: Strategies for Engagement

00:18 Meet Candice Davis Blackmon: A Content Marketing Maestro

00:37 The Essential Tools for Content Planning and Creation

01:22 The Art of Repurposing Content: A Sustainable Strategy

03:08 The Journey of a Content Marketing Strategist

09:44 Crafting a Content Plan: The Blueprint for Success

11:55 Methodology Matters: Building a Solid Foundation

19:47 The Role of Tools in Content Creation and Strategy

27:05 The Art of Content Creation: Beyond the Basics

27:51 Embracing AI in Content Strategy: A Balanced Approach

30:09 AI as a Tool for Editing and Image Creation

30:48 The Power of Confidence in Content Creation

35:39 Repurposing Content with AI: Maximizing Efficiency

38:30 Navigating the Content Overload: Strategies and Tools

45:46 The Importance of Persistence in Organic Content Strategy

49:59 Connecting with Candace: Insights and Contact Information


Candice Davis-Blackman is our teacher in this episode.



Connect with Candice: 

Linkedin: https://www.linkedin.com/in/candicedavisblackman/

All Socials: @socialrebellionmarketing


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister