Deconstructing Data

BDEX
Deconstructing Data

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

  1. 2 NGÀY TRƯỚC

    From Leads to Leases: Demand-Side Real Estate Data

    Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter.On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategies and has spent over two decades at the intersection of political strategy, behavioral research, and audience-driven messaging.Before founding RCKRBX, Michael served as a media consultant and strategist for high-profile political campaigns across the Northeast and worked in the Office of Political Affairs under the first Bush Administration. His background in political communications and campaign management informs how he approaches real estate, not just as a property play, but as a people-first, data-powered opportunity.We’ll dive into:Using Demand Data – How renter sentiment is transforming marketing strategy.Predicting Rental Performance – Leveraging behavioral data to forecast leasing outcomes.Cross-Industry Insights – Applying lessons from politics and CPG to real estate.Tech Stack – The tools enabling smarter, more responsive marketing.If you want to understand where multifamily marketing is headed and what it looks like when you finally put the renter at the center, don’t miss this episode.

    46 phút

Giới Thiệu

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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