Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing
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  • 一周一更

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

  1. A Quick Guide to Marketing Automation for Brand Strategists

    4天前

    A Quick Guide to Marketing Automation for Brand Strategists

    In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data. Key Takeaways: 00:00 Introduction. 03:12 Build your email list before launching products and courses. 05:28 Use quiz data to qualify and disqualify leads confidently. 09:21 Differentiate by delivering value because sales cycles are longer. 12:48 Quiz results segment audiences by challenges and demographics effectively. 15:39 Grow from inside out by prioritizing quality over quantity. 21:00 Two tools, a quiz platform and CRM, run automation. Resources Mentioned: Tai Goodwin https://www.linkedin.com/in/taigoodwin/ That Marketing Team | LinkedIn https://www.linkedin.com/company/thatmarketingteam/ That Marketing Team | Website https://thatmarketingteam.com/ “The Profitable Woman’s Playbook” by Tai Goodwin https://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2 *Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    23 分钟
  2. Customer Retention Marketing With Intention and Profits

    6天前

    Customer Retention Marketing With Intention and Profits

    On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits. Key Takeaways: 00:00 Introduction. 04:56 Customer retention depends on delivering authentic human experiences. 10:35 Intentionality is the foundation for achieving meaningful business results. 15:53 Web3H centers on humanity beyond technology and automation. 19:18 Branding is about honoring promises, not creating masks. 28:35 Human beings crave belonging, connection and significance. 30:22 Direct mail is a quiet and powerful channel for marketing. 35:08 Overwhelming customers with humanity creates stronger relationships. 46:30 Consistency in client retention is strengthened by surprise and delight. 50:48 Use data and insights to build confidence and prove success. Resources Mentioned: Greg Smith https://www.linkedin.com/in/greg-smith-shw buntu.YOU | LinkedIn https://www.linkedin.com/company/buntu-you/ Buntu YOU | Website https://buntu.com.au/ Insightful Links: https://www.zendesk.com/blog/customer-retention/ https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes https://sendgrid.com/blog/retention-marketing/   Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    55 分钟
  3. Growing Your B2B Business With the LinkedIn Master Plan

    8月28日

    Growing Your B2B Business With the LinkedIn Master Plan

    Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth.  Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact. Key Takeaways: 00:00 Introduction.  01:46 Starting a sales job with zero resources.  05:53 Landing a $2 million client from authentic LinkedIn content. 09:15 Why chasing engagement pods and viral templates kills true value. 12:54 Social selling defined: Right people, nurtured over time equals win. 16:42 The real KPI: quality conversations, not follower count or reach. 20:36 Most people on LinkedIn aren’t proactively starting genuine conversations. 24:15 Removing bots and fake accounts means better business results. 27:00 Do quality work, prioritize niche and avoid shortcut temptations. 35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits. Resources Mentioned: Michelle Raymond https://www.linkedin.com/in/michellejraymond/ B2B Growth Co | LinkedIn https://www.linkedin.com/company/b2b-growth-co/ B2B Growth Co | Website https://b2bgrowthco.com/ Insightful Links: https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/ https://blog.hubspot.com/sales/social-selling-linkedin https://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    39 分钟
  4. Behavioural Marketing That Drives Customer Action and Loyalty

    8月21日

    Behavioural Marketing That Drives Customer Action and Loyalty

    Dots Oyebolu speaks with Nancy Harhut, Co-Founder and Chief Executive Officer of  HBT Marketing. They explore the world of behavioral marketing and how marketers can leverage psychological principles to drive customer acquisition and brand loyalty. The conversation covers practical applications of behavioral science, from influencing stakeholders to crafting compelling narratives that activate multiple areas of the brain. Key Takeaways: 0:00 Introduction. 04:06 No magic wand exists that makes people take action every time. 07:12 Behavioral science principles work across all demographics and environments. 12:03 The appeal of the phrase: "Would you be willing to consider this?" 21:57 Customer cynicism grows with ChatGPT and increased information access. 25:42 Scarcity drives immediate decisions when interest already exists. 29:36 More brain activation improves understanding and memory retention. 30:17 “Narrative transport” pulls listeners into the story so they feel what the characters feel. 32:30 Once ideas become yours through stories, you're reluctant to give them up. 34:30 Focus on lifetime value rather than just immediate acquisition. 39:30 Information gap theory: people take action to close gaps between what they know and want to know. Resources Mentioned: Nancy Harhut https://www.linkedin.com/in/nancyharhut/ HBT Marketing | LinkedIn https://www.linkedin.com/company/hbt-marketing/ HBT Marketing | Website https://www.hbtmktg.com/ Insightful Links: https://www.ogilvy.com/ideas/how-increase-your-marketing-effectiveness-behavioral-science https://terakeet.com/blog/behavioral-marketing/ https://kadence.com/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/ https://contentmarketinginstitute.com/articles/content-increase-audience-response/ https://www.naylor.com/associationadviser/10-free-behavioral-science-secrets/  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    42 分钟
  5. Going-To-Market With D2C Marketing Strategies That Drive Revenue

    8月15日

    Going-To-Market With D2C Marketing Strategies That Drive Revenue

    Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy. Key Takeaways: (00:00) Introduction. (06:42) How unrealistic early market conditions shaped D2C growth. (10:12) Why TikTok’s audience behavior differs from Facebook’s. (15:48) The fundamentals focused on today by winning brands. (16:54) First-party data as a competitive advantage. (18:39) Why poor input leads to poor creative output. (22:30) The customer-experience risks of agency silos. (24:21) A $200,000 campaign built from targeted research. (29:18) Gamification’s role in improving website experiences. (35:39) Understanding a lifetime value to CAC ratio. (41:51) Why perfect attribution isn’t possible and what to focus on instead. (52:45) Making agencies care by sharing the why, not just the how. (01:00:51) The cost of not creating personalized customer experiences. Resources Mentioned: David to Goliath | Website https://mentoring.davidtogoliath.com/l/undeniable-business-planner Insightful Links: https://home.breinify.ai/learn/best-d2c-marketing-strategies https://www.feedough.com/d2c-marketing-guide/ https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/ *Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to Goliath Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    1 小时 2 分钟
  6. B2B SEO Strategies for Websites and Demand Captures

    8月7日

    B2B SEO Strategies for Websites and Demand Captures

    Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice*, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to gated versus ungated assets and how to build out content engines that work long after publishing. Key Takeaways: (00:00) Introduction. (06:33) SEO is more than traffic — it strengthens all GTM channels. (12:45) Start with high-intent search terms from in-market buyers. (16:27) Use sales and success teams to identify content themes. (18:48) Zero-volume keywords can still signal strong buying intent. (21:39) Niche terms outperform broad keywords in B2B SEO. (24:00) Review top pages and one-up competitors with richer detail. (26:54) Gated content blocks SEO unless it's highly valuable. (27:18) Focus content on bottom-funnel terms to drive conversions. (31:00) Social proof builds trust and reinforces content performance. (35:03) Podcast guesting is a powerful PR and backlink strategy. Resources Mentioned: Sam Dunning https://www.linkedin.com/in/samdunning/ Breaking B2B | LinkedIn https://www.linkedin.com/company/breaking-b2b/ Breaking B2B | Website https://www.breakingb2b.com/ Web Choice UK | Website https://www.webdesignchoice.co.uk/ Insightful Links: https://www.leadfeeder.com/blog/demand-generation-tactics/ https://firstpagesage.com/seo-blog/b2b-saas-seo-best-practices-for-2023/ https://www.blendb2b.com/blog/the-best-b2b-demand-generation-strategies-for-2023  *Since recording the interview, Sam Dunning has changed companies and is now the Founder of Breaking B2B Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    44 分钟
  7. B2B Podcasts Need Less B2B and Way More of This

    7月31日

    B2B Podcasts Need Less B2B and Way More of This

    Dots Oyebolu welcomes Ryan Sullivan, Founder and Owner of Podcast Principles, on this episode. Ryan shares his expertise in helping B2B brands leverage podcasts to build audience-focused marketing strategies. He discusses how companies can move beyond short-term KPIs and embrace podcasts as a long-term vehicle for content demand generation. Ryan also highlights the importance of creative freedom, consistency and developing content that reflects culture over corporate trends. Key Takeaways: (04:11) The core value of podcasting remains the same, offering depth and connection beyond surface-level marketing. (05:06) We now live in an era where people may follow your content without ever buying from you. (11:15) Creating demand for your content is more important than tying every effort directly to sales. (18:28) A small audience today is what builds the momentum for a larger audience tomorrow. (23:29) Creative ideas aren’t born in systems or processes but moments of inspiration. (34:29) B2B podcasts need to tap into culture, not just traditional industry formats. (40:02) Great podcast clips require craftsmanship, not automation or shortcuts. (42:54) Organic social media is still the most effective way to build awareness and drive engagement. Resources Mentioned: Ryan Sullivan https://www.linkedin.com/in/sullybop/ Podcast Principles | LinkedIn https://www.linkedin.com/company/podcast-principles/ Podcast Principles | Website https://www.podcastprinciples.com/ Insightful Links: https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting https://www.lemonpie.fm/resource/klue https://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curve https://www.thedrum.com/opinion/2023/06/22/4-ways-brands-can-use-podcasting-flex-their-creative-muscles Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    48 分钟
  8. Brand-Focused Marketing Strategies for the New Online Era

    7月24日

    Brand-Focused Marketing Strategies for the New Online Era

    Laura Erdem, Sales Leader - Americas of Dreamdata, shares how sales and marketing teams can work together more effectively by focusing on shared business goals rather than forced alignment. Laura highlights the role of revenue attribution in helping marketers understand which activities are driving real impact, while acknowledging the complexity of measuring modern buyer journeys. She also discusses the value of correlation over time when it comes to linking marketing activities to revenue, and why simplifying processes and working closely with RevOps teams can help marketers feel more confident about their contributions to growth. Key Takeaways: (01:22) Sales and marketing alignment is about mutual respect, not friendship. (05:05) Creativity thrives when teams have time and space to experiment. (09:19) Marketing teams should collaborate with RevOps to understand impact. (13:10) MQLs need to connect to SQLs and revenue, not just impressions. (15:11) Attribution is often indirect; correlation over time is key. (18:03) Good data enables marketers to take accountability for revenue. (22:00) Using LinkedIn intentionally supports both sales and marketing goals. (24:46) Startup principles help enterprises achieve faster growth. (27:48) Transformation teams test ideas before full-scale execution. Resources Mentioned: Dreamdata website https://dreamdata.io/ Insightful Links: https://www.pecan.ai/blog/attribution-marketing-machine-learning/ https://www.linkedin.com/pulse/communicating-marketings-impact-revenue-elevating-role-isaac-asendele/ https://martech.org/new-attribution-challenge-understanding-marketing-sales-work-together/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.  We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

    30 分钟
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Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

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