Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge
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#193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.
What you’ll learn
- [01:30] How Phill became a marketing expert.
- [02:49] How curiosity gaps work.
- [03:48] What behavioural science involves.
- [05:30] What a “nudge means in a behavioural science context.
- [07:16] The difference between a nudge and manipulating someone.
- [09:16] The variable reward techniques gambling apps use to get you addicted to them.
- [13:18] How social media uses variable rewards to keep you browsing.
- [14:08] Positive ways variable rewards can be used.
- [15:15] How to use anchoring to negotiate a salary rise.
- [18:26] The problems with anchoring.
- [19:28] Using loss aversion to get a pay rise.
- [21:15] How to use the commitment principle and consistency principle to get a pay rise.
- [24:11] The power of “no” and the door-in-the-face technique.
- [26:52] How to have a difficult conversation with a colleague.
- [28:48] What supercommunicators do and how they communicate.
- [33:20] Techniques you can use when business networking.
- [36:10] How to persuade your boss that you have a good idea.
- [42:08] How giving people autonomy changes how they respond.
- [45:12] How to use behavioural science in the workplace.
Resources mentioned in this episode
Please note that some of these are affiliate links and we may get a commission in the event that you make a purchase. This helps us to cover our expenses and is at no additional cost to you.
- Nudge, Richard Thaler and Cass Sunstein
- Decoded, Phil Barden
- Hooked, Nir Eyal
- Indistractable, Nir Eyal
- Octopus Energy
- Dishoom
- Never Split the Difference, Chris Voss
- You Have More Influence Than You Think, Vanessa Bohms
- The Power of Habit, Charles Duhigg
- Supercommunicators, Charles Duhigg
- How To Win Friends and Influence People, Dale Carnegie
- Nudge: Can Charles Duhigg Make Me Popular?
- Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder Development
- Influence, Robert Cialdini
- The Art of Thinking Clearly, Rolf Dobelli
For show notes for this episode, including a full transcript and links to resources mentioned, visit:
Información
- Programa
- FrecuenciaCada dos semanas
- Publicado19 de noviembre de 2024, 06:00 UTC
- Duración53 min
- Episodio193
- ClasificaciónApto