eCommerce Masters

Groove Commerce
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The eCommerce Masters Podcast shares real merchant stories, new technologies, and the latest trends to eCommerce brands.

  1. Doing More with Less Tech with Mike Matker from SiteVibes – EP019

    12 АВГ.

    Doing More with Less Tech with Mike Matker from SiteVibes – EP019

    Discover how SiteVibes helps eCommerce brands boost retention and simplify tech stacks in this episode with Mike Matker.   About This Episode Are you tired of juggling too many eCommerce tools that don’t work well together? In this episode of eCommerce Masters, host Ethan Giffin talks with Mike Matker, Co-Founder of SiteVibes, about how brands can simplify their tech stack and grow faster by focusing on customer retention and smarter data. Mike explains how SiteVibes combines email, reviews, loyalty, and more into one platform—making it easier for brands to use their customer data in powerful ways. Mike shares real examples of how brands are using unified data to launch better loyalty programs, send smarter emails, and drive repeat purchases. He also explains why more B2B companies are starting to use tools once seen as “just for D2C,” like product reviews and personalized marketing. If you’re a brand leader, marketer, or store owner looking to do more with less, this episode is packed with insights on saving money, improving customer experience, and using automation to grow your business. Tune in to learn how to make your eCommerce tools work better together—and build stronger relationships with your customers.   Chapters 00:00 - Kicking Off with Mike Matker from SiteVibes 03:00 - The Path from Search to SiteVibes 06:00 - Solving the Problem of Fragmented Tech Stacks 09:00 - Building a Unified Platform with Out-of-the-Box Integration 12:00 - Who SiteVibes is Built For (B2C and B2B) 15:00 - How Brands Get Started with SiteVibes 18:00 - Power of Customer Profiles and Segmentation 21:00 - SiteVibes in Action: Events, Use Cases & Advanced Strategies 24:00 - Event Strategy Shifts: From ShopTalk to Boutique 28:00 - What’s Next for SiteVibes: B2B Edition & AI Innovations 30:00 - Final Advice on Loyalty, Retention & Taking Action Resources Groove Commerce - https://www.groovecommerce.com SiteVibes - https://www.sitevibes.com BigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Salesforce - https://www.salesforce.com Amazon - https://www.amazon.com Apple Podcasts - https://podcasts.apple.com Spotify -  https://www.spotify.com LinkedIn -  https://www.linkedin.com Shoptalk (Retail Event) - https://shoptalk.com       About our Guest, Mike Matker Mike Matker, Co-Founder of SiteVibes, brings over 12 years of ecommerce expertise to the table. His deep industry knowledge and innovative vision have been instrumental in developing solutions that enhance customer engagement and drive brand loyalty. About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    32 мин.
  2. The Low-Cost, High-Trust Path to Growth with William Gasner from Stack Influence – EP018

    29 ИЮЛ.

    The Low-Cost, High-Trust Path to Growth with William Gasner from Stack Influence – EP018

    Learn how to grow your brand with nano-influencers, product seeding, and smarter ad content. EP018 of eCommerce Masters. About This Episode Is influencer marketing really worth it for growing eCommerce brands? In this episode of eCommerce Masters, host Ethan Giffin talks with William Gasner, Co-Founder and CMO of Stack Influence, about how to make influencer marketing actually work—especially with micro and nano influencers. William shares how smaller creators (with fewer than 10,000 followers) often drive better engagement and higher conversion rates than celebrities. He explains how Stack Influence helps brands connect with hundreds or even thousands of these creators, without wasting time or product. Instead of relying on follower count, William encourages brands to focus on strong, authentic content that real people actually care about. He also breaks down product seeding, content syndication, and whitelisting, offering tips on how brands can stretch every dollar by using influencer content in ads. Plus, he shares real examples of what types of products and brands perform best with this strategy. Whether you’re launching a new product or looking to cut ad costs, this episode is packed with smart, simple advice. 🎧 Listen now to learn how micro-influencers and automation can help your brand grow faster—without breaking the bank.   Chapters 00:24 - Meet William Gasner from Stack Influence 04:17 - Why Micro and Nano Influencers Work Best 09:11 - Automating Influencer Campaigns at Scale 14:03 - How Stack Influence Builds Creator Trust 19:27 - Real Examples of Product Seeding Success 24:45 - Using Influencer Content in Paid Ads 29:58 - Choosing the Right Products for Influencer Marketing 34:50 - Tracking ROI and Performance Metrics 39:46 - The Future of Influencer Marketing Platforms 44:32 - Final Advice for Brands Looking to Scale Resources Groove Commerce - https://www.groovecommerce.com Stack Influence - https://www.stackinfluence.com Shopify - https://www.shopify.com Amazon - https://www.amazon.com Facebook Ads - https://www.facebook.com/business/ads TikTok - https://www.tiktok.com Meta Ads - https://www.meta.com/business/ads Instagram - https://www.instagram.com Google Ads - https://ads.google.com LinkedIn  - https://www.linkedin.com/ YouTube - https://www.youtube.com     About our Guest, William Gasner William Gasner is the co-founder and Chief Marketing Officer of Stack Influence, he’s a 6X founder, a 7-Figure eCommerce seller, and has been featured in leading publications like Forbes, Business Insider, and Wired for his thoughts on the influencer and eCommerce industries. Connect With William on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    49 мин.
  3. Solving Complex Business Problems with Practical ERP Solutions with Colin Boothe from Esonus - EP017

    15 ИЮЛ.

    Solving Complex Business Problems with Practical ERP Solutions with Colin Boothe from Esonus - EP017

    Discover how practical ERP solutions help manufacturers and B2B brands simplify operations and fuel growth with Colin Boothe from Esonus. About This Episode Are your business systems holding you back from growing faster? On this episode of eCommerce Masters, Ethan Giffin talks with Colin Boothe, Managing Partner at Esonus, about how manufacturers, distributors, and eCommerce brands can use NetSuite to simplify operations and boost sales. Colin shares real-world advice on how to clean up messy product catalogs, connect eCommerce platforms to NetSuite, and build better buyer portals for B2B customers. He explains why many businesses fail to get value from ERP tools—and how to avoid those mistakes by focusing on data, adoption, and keeping things simple. You’ll hear why manufacturers should start thinking more like eCommerce brands, how AI can speed up tedious product work, and what it takes to set up NetSuite in 6 to 9 months without overcomplicating the process. If you want to improve your tech stack, get your teams aligned, and make buying easier for your customers, this episode is packed with helpful tips and lessons. Listen now to learn how to turn complex operations into smooth, scalable systems that fuel growth. Chapters 0:00 - Welcome & Star Wars Meets ERP 1:48 - Colin’s Background and Journey to NetSuite 7:06 - Ideal Customers: eCommerce, B2B, and Manufacturers 10:25 - Integration Tools & Choosing the Right Solution 15:05 - The Shift Toward Buyer Portals and Self-Service 22:08 - Expanding Sales Channels with ERP & Amazon 30:01 - Automating Procurement with APIs and AI 36:38 - Using AI to Fix Bad Catalogs Faster 44:06 - NetSuite Implementation: Process, Timeline & Mindset 53:32 - Final Growth Tips & Where to Connect with Colin Resources Groove Commerce - https://www.groovecommerce.com Esonus - https://www.esonus.com/ NetSuite - https://www.netsuite.com/ Oracle - https://www.oracle.com/ Amazon  - https://www.amazon.com/ MuleSoft - https://www.mulesoft.com/ Shopify - https://www.shopify.com/ HawkSearch - https://www.hawksearch.com/ Fathom  - https://fathom.video/ ChatGPT - https://chat.openai.com/ LinkedIn  - https://www.linkedin.com/ YouTube - https://www.youtube.com About our Guest, Colin Boothe Colin Boothe is a seasoned ERP consultant with over 8 years of experience helping businesses streamline operations, primarily working with NetSuite. With an academic background in manufacturing engineering, Colin’s journey into ERP began on the product development side, building integrated solutions before ever logging into NetSuite itself. Outside of work, he’s a Sci-Fi enthusiast, avid Magic: The Gathering player, and admits to spending far too much time and money on golf. Connect With Colin on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    57 мин.
  4. Sweatproofing Success & Shark Tank Secrets with Billy Thompson & Randy Choi from Thompson Tee - EP016

    18 МАР.

    Sweatproofing Success & Shark Tank Secrets with Billy Thompson & Randy Choi from Thompson Tee - EP016

    Billy Thompson & Randy Choi share Shark Tank insights, eCommerce growth strategies, and how Thompson Tee turned sweat-proof innovation into success. About This Episode Do embarrassing sweat stains ruin your day or limit your confidence at work and social events?  In this episode of eCommerce Masters, Billy and Randy from Thompson Tee share their journey creating an innovative undershirt that prevents underarm sweat. They reveal how they identified a widespread, often hidden issue, and used their own experiences to develop a patented technology that keeps customers dry and confident. Billy and Randy offer practical insights into how they successfully scaled Thompson Tee, from appearing on Shark Tank—and how they leveraged that opportunity without giving away equity—to overcoming today's major eCommerce hurdles like rising ad costs and inflation. You'll learn why managing cash flow and tightly monitoring analytics are critical to surviving challenging times, along with the importance of product innovation to stay competitive.   Ready to discover how solving a personal pain point can lead to eCommerce success? Listen now and learn actionable strategies from Billy and Randy to grow your brand in today's competitive online market. Chapters 00:00 - Introduction to Thompson Tee 03:40 - From Idea to Product: Solving Sweaty Situations 10:16 - Navigating Business Challenges & Shark Tank 15:32 - Behind the Scenes of Shark Tank 22:08 - Business Growth After Shark Tank 24:09 - Biggest Challenges Facing eCommerce Brands Today 31:28 - New Products & Innovation 36:07 - Practical Advice for Growing Brands 38:57 - Reality Check on Entrepreneurship and Influencers 40:31 - Wrap-Up & Final Thoughts Resources Groove Commerce - https://www.groovecommerce.com Thompson Tee - https://thompsontee.com Shark Tank - https://abc.com/shows/shark-tank Shopify - https://www.shopify.com Amazon - https://www.amazon.com ChatGPT - https://chat.openai.com QVC - https://www.qvc.com William Morris Agency (WME) - https://www.wmeagency.com Target - https://www.target.com YouTube - https://www.youtube.com About our Guest, Billy Thompson Billy Thompson is the co-founder and co-inventor of Thompson Tee, a patented undershirt that blocks underarm sweat. Billy primarily leads the sales, marketing, customer service, and product development. Prior to Thompson Tee, Billy was a top-producing awarded sales professional in diversified environments, most recently private jets. Billy graduated with a BSBA in Marketing. Connect With Billy on LinkedIn About our Guest, Randy Choi Randy Choi is the co-founder and co-inventor of Thompson Tee, a patented undershirt that blocks underarm sweat. Randy primarily leads the operations, global supply chain, and finance. Randy has over 30 years of successful entrepreneurial experience in diversified backgrounds including the dot-com era and the apparel industry with large projects for brands such as Lucky Brand Jeans, No Fear, and Guess Jeans. Randy graduated with a BSBA in International Business and Marketing. Connect With Randy on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    42 мин.
  5. Conversational AI eCommerce Site Search with Ari Khan from Hawksearch - EP015

    4 МАР.

    Conversational AI eCommerce Site Search with Ari Khan from Hawksearch - EP015

    About This Episode Is your eCommerce site search matching the products you sell with what your potential customers are searching for? Or are you leaving visitors frustrated with 0-result search result pages for terms adjacent to what you sell? In the 15th episode of eCommerce Masters, Host Ethan Giffin (virtually) sits down with Ari Khan, CEO of Hawksearch, about how Conversational AI is changing the way people shop online. Ari shares how smart search tools like Hawksearch can increase conversions and improve the customer experience, ultimately boosting revenue. Ari explains why site search should be viewed as your online salesperson, guiding customers to the the products that most closely match their search intent with AI-powered recommendations, real-time suggestions, and natural language understanding. With over 70% of online purchases starting with a search, putting the most relevant products in front of potential customers has become eCommerce table stakes. Ari highlights the importance of clean product data, smart merchandising, and accurately measuring results so that merchants can further optimize search performance. Ari reveals Hawksearch’s latest innovations, like Conversational Search, which engages shoppers with clarifying questions and dynamic recommendations—just like a real salesperson would. This AI-driven approach helps businesses reduce zero-result searches, increase average order value, and keep customers engaged on-site (where margins are their highest). Want to learn how better on-site search can drive more sales? Listen now to hear Ari and Ethan’s insights and strategies to improve your customer’s eCommerce search experience. Chapters 00:00 - Introduction & Guest Welcome 02:18 - Ari Khan’s Journey into AI & eCommerce 07:01 - The Role of Site Search in Online Sales 12:55 - How Conversational AI is Transforming Search 18:07 - Optimizing Search for B2B & eCommerce Growth 23:50 - The Importance of Clean Data & Merchandising 29:46 - AI-Powered Search & Reducing Zero-Result Queries 34:41 - Bridging Content & Commerce with Intelligent Search 40:08 - The Future of AI in eCommerce & Site Search 44:44 - Closing Thoughts & Where to Learn More Resources Hawksearch - https://www.hawksearch.com Ridgeline Digital - https://www.ridgelinedigital.com BigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Optimizely - https://www.optimizely.com Salesforce - https://www.salesforce.com Magento (Adobe Commerce) - https://business.adobe.com/products/magento/magento-commerce.html Shopware - https://www.shopware.com Zapier - https://www.zapier.com HP (Hewlett-Packard) - https://www.hp.com Bridge Line Digital - https://www.bridgeline.com AgentForce (Salesforce AI) - https://www.salesforce.com/products/einstein-ai/ About our Guest, Ari Khan Prior to joining Bridgeline, Dr. Kahn was the co-founder of FatWire, a leading content management and digital engagement company. As the General Manager and Chief Technology Officer of FatWire, Dr. Kahn built the company to a global corporation with offices in 13 countries and top industry analyst ratings. After winning many of the Global-2000 as customers and growing annual revenues to more than $40 Million, FatWire was acquired by Oracle in 2011 for $160 Million. After leading that successful acquisition, Dr. Kahn became Chairman and CEO at the resort development company, Great Land Holdings. He led the company through the 2008 recession and grew it into one of the most successful businesses in the region. Kahn received his Ph.D. in Computer Science and Artificial Intelligence from the University of Chicago.   Connect With Ari on LinkedIn   About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    40 мин.
  6. How to Win with On-Site Marketing with Erik Christiansen from Justuno - EP014

    18 ФЕВР.

    How to Win with On-Site Marketing with Erik Christiansen from Justuno - EP014

    About This Episode How can eCommerce brands turn more website visitors into customers? In this episode of eCommerce Masters, Erik Christiansen, CEO of Justuno, shares expert insights on winning with on-site marketing. Erik explains why most brands focus too much on getting traffic but not enough on converting it. He breaks down smart lead capture, segmentation, and personalization, showing how small changes—like using dynamic pop-ups and targeting return visitors—can drive big revenue gains. Erik also reveals how real-time visitor data can improve email collection, boost conversions, and stop abandoned carts before they happen. He shares the power of A/B testing, visitor segmentation, and automation, giving brands the same personalization edge as Amazon. Plus, he explains how Justuno helps merchants integrate with Shopify, BigCommerce, Klaviyo, and more for seamless customer engagement. If you're an eCommerce brand looking to boost sales, improve customer experience, and maximize every website visit, this episode is a must-listen. Tune in now and start winning with on-site marketing! Chapters:00:00 - Welcome & Introduction 02:13 - The Justuno Story: From eCommerce to Innovation 05:34 - Why On-Site Marketing is Overlooked 10:42 - How Justuno Works: Personalization & Integration 15:20 - The Power of Visitor Segmentation 20:07 - Winning with Conversion Rate Optimization 25:44 - Smart Email Capture & Data Enrichment 30:25 - Advanced Use Cases: A/B Testing & Multilingual Sites 35:53 - Leveraging Quizzes & Surveys for Engagement 44:36 - Final Advice & Call to Action Resources: Justuno - https://www.justuno.com Groove Commerce - https://www.groovecommerce.com Shopify - https://www.shopify.com BigCommerce - https://www.bigcommerce.com Klaviyo - https://www.klaviyo.com HubSpot - https://www.hubspot.com Attentive - https://www.attentive.com Iterable - https://www.iterable.com Black Crow AI - https://www.blackcrow.ai Triple Whale - https://www.triplewhale.com Emotive - https://www.emotive.io Salesforce - https://www.salesforce.com Figma - https://www.figma.com Webflow - https://www.webflow.com ClickUp - https://www.clickup.com Amazon - https://www.amazon.com About our Guest, Erik Christiansen Erik Christiansen is the Co-Founder & CEO of Justuno, the leading onsite conversion platform designed to help businesses boost sales, capture first-party data, and personalize customer experiences. With a deep understanding of eCommerce and digital marketing, Erik has spent years refining strategies that drive sustainable growth for brands of all sizes. Before launching Justuno, Erik built Sierrasnowboard.com from $0 to $24M in annual revenue, pioneering early eCommerce strategies focused on community engagement and conversion optimization. Today, over 133,000 brands use Justuno, experiencing an average 135% increase in revenue in their first year, contributing to over $10 billion in influenced sales. In this episode, Erik shares his insights on winning with on-site marketing, from real-time visitor segmentation to advanced lead capture and conversion strategies. If you're looking to transform your website traffic into loyal customers, Erik’s expertise offers actionable takeaways you won’t want to miss. Connect With Erik on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    46 мин.
  7. Why B2B eCommerce Requires Flexibility with Vance Ryan from Shopware - EP013

    4 ФЕВР.

    Why B2B eCommerce Requires Flexibility with Vance Ryan from Shopware - EP013

    About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? In this episode of eCommerce Masters Ethan Giffin sits down with Vance Ryan, Senior Solutions Architect at Shopware, to discuss why flexibility is a base-level requirement for B2B eCommerce operations.  Many manufacturers and distributors struggle with systems that can’t meet the expectations of today’s B2B buyers. Vance shares how Shopware’s API-first approach enables businesses to customize their online stores, automate workflows, and create better buying experiences. What’s one thing that makes Shopware stand out for B2B? Digital Sales Rooms, which allow sales representatives to guide customers through personalized product selections, improving engagement and conversion rates. Vance also breaks down the importance of a solid ERP integration, explaining how merchants using shopware can streamline operations without being locked into a one-size-fits-all solution. Want to future-proof your B2B eCommerce strategy? Listen to this episode and discover how flexibility, automation, and deep integrations drive growth. Chapters: 0:00 - Introduction & Guest Background 1:51 - Vance’s Journey into eCommerce & ERP Experience 7:03 - Why B2B eCommerce Needs Flexibility 9:21 - Shopware’s API-First Approach & B2B Solutions 19:40 - ERP Integration & Managing Complex Pricing 26:15 - Automation & Workflow Tools for eCommerce 31:32 - Digital Sales Rooms: Transforming B2B Sales 40:16 - Custom Quoting & Sales Rep Enablement 42:48 - Shopware’s B2B Roadmap for 2025 44:10 - Final Thoughts & Advice for B2B Growth Resources: Shopware - https://www.shopware.com Groove Commerce - https://www.groovecommerce.com YouTube (Groove Commerce Channel) - https://www.youtube.com/c/GrooveCommerce Digital River - https://www.digitalriver.com Adobe - https://www.adobe.com Autodesk - https://www.autodesk.com VMware - https://www.vmware.com NetSuite - https://www.netsuite.com HubSpot - https://www.hubspot.com Zapier - https://www.zapier.com Salesforce - https://www.salesforce.com BigCommerce - https://www.bigcommerce.com Magento - https://business.adobe.com/products/magento/magento-commerce.html AWS (Amazon Web Services) - https://aws.amazon.com Google Cloud Platform (GCP) - https://cloud.google.com Microsoft Azure - https://azure.microsoft.com Epicor ERP - https://www.epicor.com Shopify - https://www.shopify.com Uline - https://www.uline.com Vertex (Tax Compliance Software) - https://www.vertexinc.com About our Guest, Vance Ryan Vance Ryan is a Senior Solutions Architect at Shopware with over a decade of experience in B2B eCommerce, ERP integrations, and API-first solutions. With a background in NetSuite and major enterprises like Adobe, he specializes in helping brands streamline operations and scale online. A people-first leader, Vance is passionate about innovation, problem-solving, and empowering teams. Connect with Vance on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/

    46 мин.
  8. The Future of eCommerce, SEO, and AI with Rob Delory from Ahrefs - EP012

    21 ЯНВ.

    The Future of eCommerce, SEO, and AI with Rob Delory from Ahrefs - EP012

    Meeting Rob Delory from Ahrefs In this episode of eCommerce Masters, Ethan Giffin sits down with Rob Delory, Enterprise SEO Advisor at Ahrefs, to explore how AI is transforming SEO strategies. Rob shares how tools like Ahrefs help businesses, from startups to global brands, optimize their websites and outperform competitors. He explains the importance of technical audits, competitor analysis, and crafting content that ranks well and converts visitors into customers. Rob dives into how AI is reshaping search engine results and why SEO is still crucial for driving traffic. He discusses how businesses can leverage insights from AI to improve keyword targeting, identify high-value opportunities, and gain a competitive edge. Practical advice, like creating engaging blog content and connecting it to product pages, offers actionable takeaways for boosting eCommerce performance. The episode also covers emerging trends, such as "always-on" audits and real-time updates to prevent costly site errors. Rob’s insights make this a must-listen for anyone looking to stay ahead in the world of eCommerce SEO. Chapters: Welcome to eCommerce Masters - 00:00 Rob’s Path to SEO Expertise - 04:10 Ahrefs: An All-in-One SEO Tool - 08:32 SEO’s Role in eCommerce Success - 13:48 The Power of AI in SEO - 18:50 Content Strategies That Work - 24:00 The Importance of Blogging in eCommerce - 29:00 Competitor Analysis and SEO Strategy - 34:1 Ahrefs’ New Features and Insights - 39:2 Final Tips for SEO and eCommerce Growth - 43:00 Resources: Ahrefs - https://ahrefs.com ChatGPT - https://openai.com/chatgpt Google Analytics (GA) - https://analytics.google.com Google Search Console - https://search.google.com/search-console BigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Klaviyo - https://www.klaviyo.com Perplexity AI - https://www.perplexity.ai Yep.com (Ahrefs Search Engine) - https://yep.com IndexNow - https://www.indexnow.org Cloudflare - https://www.cloudflare.com About our Guest, Rob Delory Rob Delory is the Enterprise SEO Advisor at Ahrefs, where he helps SaaS, SMBs, and eCommerce brands optimize their SEO strategies and drive growth. With over 15 years of experience in digital marketing and sales, Rob specializes in SEO strategy and audits, competitive analysis, and data-driven solutions to help businesses outperform competitors. Before joining Ahrefs, Rob worked with leading agencies, providing online strategies that encompassed eCommerce, social media, and paid advertising. He has advised thousands of businesses, combining technical expertise with a passion for fostering meaningful client relationships and delivering actionable insights. Connect with Rob on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn

    44 мин.
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The eCommerce Masters Podcast shares real merchant stories, new technologies, and the latest trends to eCommerce brands.

Информация

  • Автор
    Groove Commerce
  • Годы выхода
    2024 - 2025
  • Выпуски
    19
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2023 All rights reserved.
  • Сайт подкаста
    eCommerce Masters