Using Data to Create Informed Buyers

In this episode, we talk with Lisa Arthur, marketing expert and advisor for Scoutbee. Lisa digs into strategies manufacturers can use right now to create or expand on a data-driven marketing strategy. That strategy starts with not marketing to customers, and instead, using data to create informed buyers.

“The first step around getting strategic, and building that foundation for data-driven marketing, is really deeply understanding those buyers and prospects. Understanding what they find of value. And then building the vision and the strategy around how your products and services can actually meet and exceed those needs. So, that's where you can use that virtual internal force, to pull together some of those insights and touchpoints.”

Connect with Lisa on LinkedIn.