Dr Marketing Tips Podcast

Dr Marketing Tips

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

  1. 21시간 전

    Internal Marketing: Save Big and Market Directly to Patients

    If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over their in-office messaging. They discuss how this simple switch from generic cable programming to a streamlined lobby loop led to $5,000 in annual savings and more effective promotion of ancillary services, community involvement, and upsell opportunities. Whether you're looking to ditch trash TV, reinforce brand trust, or subtly educate patients while they wait, this episode is packed with low-lift, high-impact ideas that can make a difference today. Tune in to Discover: How replacing cable saved one practice over $5,000/yearWhat to include (and not include) in a lobby video loopWays to subtly upsell services without making your staff feel like salespeopleCreative, non-video ideas to keep things fresh, low-cost, and effectiveReal examples of practices using slideshows, local footage, trivia, and moreResources & Links: Want to see examples of what we’re using in client lobby loops? Contact us for a behind-the-scenes look.

    23분

  2. 8월 21일

    Rethinking Reputation Management: How to Cut Costs Without Cutting Corners

    Is your reputation management contract really delivering what your practice needs or just draining your budget?  In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use. They explore real-world data showing how star ratings and directory listings directly impact web traffic, phone calls, and patient acquisition.  More importantly, they share how Google and Healthgrades are changing the rules, what that means for third-party vendors, and why your EHR might be more vital than you think to get new reviews. Tune in to Discover: How directory listings drive patient behavior (with real data to prove it) Why star ratings are only one part of the reputation equation The way a temporary review pause caused a 20% traffic dip for one practice What’s changed with Google, Healthgrades, and third-party vendors Tips to potentially save thousands per month by ditching the bells and whistlesResources & Links: Want a sneak peek at the solution Jennifer and Corey mentioned? Contact us for a behind-the-scenes look.

    31분

  3. 8월 7일

    What Reddit and TikTok Reveal About Patient Behavior (and How to Use It)

    Patients aren’t just Googling symptoms anymore.  They’re watching videos and joining online communities to find real answers from real people.  In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters for your marketing strategy. Tune in to Discover: The real reason Reddit is a gold mine for patient sentiment and raw insightsWhat TikTok can teach you about content format, tone, and trustHow to “borrow the tone” from these platforms without being on themWhat agentic AI is—and how it can help automate your strategyActionable tips to make your content feel more native, authentic, and scalableWhether you're ready to start exploring new platforms or just want smarter ways to use what you're already doing, this episode gives you the why and the how.

    21분

  4. 7월 24일

    GEO and the Evolution of Search: How to Future-Proof Your Practice’s Digital Strategy

    In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice. With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape. Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward. Tune in to Discover: What GEO is and how it differs from traditional SEOWhy AI-powered search results are reducing clicks to websites (and how to adapt)5 practical steps to optimize your content for AI-generated answersThe role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibilityHow to audit your current content and improve formatting for AI toolsThe importance of FAQs, citations, quotes, and structured languageWhy “common language” matters more than technical credentials in search visibility

    26분

  5. 7월 10일

    Top Referral Mistakes Costing Your Practice Patients—And How to Solve Them

    In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline. With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it has to be intentional, measurable, and friction-free. Whether you’re seeing referrals decline or looking to scale what’s working, this episode gives you a proven playbook to drive meaningful results. Tune in to Discover: The 30-60-90 day roadmap to fix or grow your physician referral programCommon mistakes practices make that break the referral funnelWhy building trust (and not just handing out business cards) still mattersHow CRMs, referral tracking tools, and AI can help you close the loopThe power of feedback loops, outreach calendars, and real-time performance metricsHow to use a rep or community liaison to maintain long-term relationshipsResources: Healthcare Marketing Strategy GuideVascular and Vein Practice Referral PlaybookWith the right systems, workflows, and outreach strategy, physician referrals can be one of the most cost-effective ways to grow your practice.

    23분

  6. 6월 26일

    Malware Attack Case Study: How One Plugin Nearly Took Down a Medical Website

    In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice. This episode is a must-listen for practice administrators, marketing managers, and business owners who rely on their websites to generate appointments, build patient trust, and maintain SEO rankings. Tune in to Discover: The sneaky signs of a malware attack that aren’t always obviousHow a single outdated WordPress plugin created a dangerous redirectActionable steps to safeguard your website from future threatsHow to handle a hack like a pro and keep your team in the loopOur go-to security checklist and plugin tools for prevention

    18분

  7. 6월 12일

    How to Create Lead Magnets That Convert for Your Medical Practice

    In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site? Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing. Tune in to Discover: What a lead magnet is (and why your practice needs one)Why quizzes are outperforming generic downloads in 2025Real examples of high-converting lead magnets for orthopedics, behavioral health, and moreHow to align your lead magnet with your sales funnelThe importance of follow-up (and how to automate it)Tips to create content your ideal patient actually wants

    23분

  8. 5월 29일

    Simple Fixes That Work: How to Turn Your Waiting Room Into a Marketing Tool

    In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience. They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare. Tune in to Discover: What patients really think while they waitHow your waiting room impacts brand perceptionDesign and psychology tips from other industriesWhy lobby videos and digital displays still work—when used rightThe power of marketing without saying a wordActionable ways to audit your spaces

    18분
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Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

정보

  • 제작진
    Dr Marketing Tips
  • 방송 연도
    2015년 - 2025년
  • 에피소드
    369
  • 등급
    전체 연령 사용가
  • 저작권
    © 2025 Dr Marketing Tips Podcast
  • 웹사이트 보기
    Dr Marketing Tips Podcast

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