Using Stages to Build Relationships that Convert with Aurora Gregory

Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space.

The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a podcast, or even Instagram reels and stories—you are seriously leaving money and momentum on the table.

In this episode, Aurora breaks down why speaking is one of the most effective marketing tools in your back pocket—and how you can use it to actually drive conversions (not just collect applause). 

References:

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Visit Aurora’s website

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In This Episode:

01:20 - Today’s guest, Public Speaking Coach Aurora Gregory, shares what sparked her love for public speaking and how she now helps entrepreneurs shine on stage.

04:52 - Aurora explains why speaking—on stage or online—is a powerful, efficient way for entrepreneurs to build trust, grow their audience, and drive sales.

08:55 - Nerves mean you care. Whether it’s a stage or a story, connection comes first—confidence follows.

13:38 - Aurora reminds us that our speaker brand should focus on the transformation we offer, not just what we sell.

18:10 - Solving ONE key problem simply makes your message clearer and more impactful as a speaker.

24:00 - The importance of tailoring your presentation to the audience's level of knowledge.

26:50 - Common mistakes entrepreneurs make when pitching themselves.

29:30 - Aurora shares her final top tips for speaking success.

33:20 - Michelle’s “Hot Minute” with Aurora!

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

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If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!