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#022 - Michael Dargie talks about what your message—as a brand—should and shouldn’t be about. As someone whos into improvs, Michael explains that gripping performances are established with platforms. 

Platforms compose who you are, where you are, what you’re doing, etc. In coaching, he applies this same concept to teach clients how to create expectations that engage and connect. Here, Michael explains more about the brand DNA, the four WHs of every business, and why you shouldn’t spread yourself too thinly across social media.

IN THIS EPISODE YOU WILL LEARN:

· Michael Dargie – on helping SMEs show up as the big guys

· Most businesses don’t know who they are

· Should you be on all social media platforms?

· The Brand DNA

· Your message is about your audience—not you.

CHECK OUT MICHAEL DARGIE:
Michael is an improviser and emerging stand-up comedian with a truly unique look at life and all the creatures we share this planet with. His stage presence is grounded and balanced by the 38,000+ hours he’s spent teaching and inspiring adults across various disciplines, from riding motorcycles to Japanese jujitsu to art and design, business, and branding.

His creative agency, Make More Creative, is a force for good in the world and is dedicated to helping small- to medium-sized businesses show up as the big guys. To support these companies, Michael has created several workshops and programs designed to help entrepreneurs and business owners kick-ass and is in the process of writing several books to support each program — the first one to be published in early 2021.

FREE GIFTS FROM GUEST:
https://makemorecreative.com/uncensored/

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