UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice

00:00 Intro

01:35 The biggest UTM mistakes companies make

13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments

30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops

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