41 episodes

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.austinknight.com/podcast

UX & Growth Podcast Austin Knight

    • Technology
    • 5.0 • 16 Ratings

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.austinknight.com/podcast

    Necessity, Innovation & Rapid Launches with Cambria Davies (Product Manager at Ro)

    Necessity, Innovation & Rapid Launches with Cambria Davies (Product Manager at Ro)

    What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.

    "For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29

    Cambria's site: https://cambriadavies.com/
    Cambria's blog: https://www.shipsh.it/blog
    Cambria on Twitter: https://twitter.com/cambria_davies
    Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)

    Book about JTBD: When Coffee and Kale Compete by Alan Klement
    Book about error reduction: The Checklist Manifesto by Atul Gawande

    Austin on Twitter: https://twitter.com/ustinknight
    More about the show and host: https://austinknight.com/

    • 39 min
    Podcast Mastery with Jason Ogle (Host of User Defenders)

    Podcast Mastery with Jason Ogle (Host of User Defenders)

    So you've started a podcast. Now, how do you book guests? What about sponsors and affiliates? Where should you be promoting your show? In this episode, I sit down with Jason Ogle (Host of User Defenders) to discuss the intricacies of being a podcast host.

    This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy!

    User Defenders Community: https://community.userdefenders.com/
    User Defenders Podcast: https://userdefenders.com/
    Jason on Twitter: https://twitter.com/jasonogle

    John Lee Dumas' guide to podcast sponsorships: https://www.eofire.com/podcast-sponsorships/

    Austin on Twitter: https://twitter.com/ustinknight
    More about me and the show: https://austinknight.com/

    • 22 min
    Design Portfolios with Martijn van den Broeck (Designer at Google)

    Design Portfolios with Martijn van den Broeck (Designer at Google)

    What are the key pieces of a great portfolio? What are the best tools for building and launching one? And what are the pitfalls to avoid? In this episode, Martijn van den Broeck (Designer at Google) joins me to talk about the art and science of design portfolios. For years, Martijn has closely studied portfolios, developing expertise in everything from the ideal number of case studies to the right way to handle an NDA and beyond. He shares a comprehensive approach to building, launching, and leveraging a portfolio.

    "I'm surprised by how few people actually have read their NDA and tried to understand it. One thing I did was write an article about what I learned while interning at IDEO. So I couldn't go into the specifics of projects, but I could still say, 'Hey, I went to IDEO and I learned all these amazing things' that weren't NDA protected." — Martijn at 22:56

    Martijn's portfolio guide: https://medium.com/portfolio-principles

    Martijn on Twitter: https://twitter.com/MartijnvdBroeck
    Martijn's portfolio: https://martijnvandenbroeck.com/

    Austin on Twitter: https://twitter.com/ustinknight
    More about me and the show: https://austinknight.com/

    • 42 min
    Designer at Scale with Joel Beukelman (Designer at Google)

    Designer at Scale with Joel Beukelman (Designer at Google)

    What do designers do after they've achieved their career goals? Why aren't designers typically founders, and why is creative burnout so common? In this episode, I sit down with Joel Beukelman (Designer at Google) for a raw and honest conversation about career growth, goal attainment, and the inevitable existential crisis that follows. We touch on the dangers of being emotionally attached to work, the prevalence of ego and homogeneity in design, and the confusing world of design titles and roles (and how they impact us). Plus, Joel shares his framework for evaluating one's career and its impact on life.

    "I had to look outside of design in my career and be like, 'There has to be something more than this, because this obviously isn't fulfilling or making me feel purposeful'. In the end, I had a meeting with Monica, my manager, and she was like, 'What do you want next?' and I was like, 'I want to work less. I want to be here less. Can we do that?' It was a weird conversation to have with my boss, but that was really it. I didn't want to invest my time in my career." — Joel at 9:55

    Please note that this was recorded well before the COVID-19 pandemic, in October of 2019.

    Check out the video that Joel made about this interview: https://www.youtube.com/watch?v=QtUeQvp9b8M

    Try his framework for yourself: https://www.bkl.mn/designer-at-scale

    Joel on Twitter: https://twitter.com/_bklmn
    Joel on YouTube: https://www.youtube.com/joelbeukelman
    Joel on Instagram: http://instagram.com/bklmn

    Austin on Twitter: https://twitter.com/ustinknight
    More about me and the show: https://austinknight.com/

    • 33 min
    Starting & Growing A Podcast

    Starting & Growing A Podcast

    What are the basic steps to take when starting a podcast? And how do you grow it? In this episode, Matt, Geoff and I recap what we've done to run the UX & Growth Podcast. We talk format, guests, equipment, hosting, distribution, promotion and more. From the best mics to the most unexpected growth channels, these are the big things we've learned while running our small show.

    This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy!

    Microphones: ATR-2100 (USB/XLR), AKG P220 (XLR)
    Software: Audacity, Garageband & Auphonic
    Self-hosting on Wordpress: https://en.support.wordpress.com/audio/podcasting/
    Submitting a podcast to iTunes: https://help.apple.com/itc/podcasts_connect/#/itcc0e1eaa94

    Austin on Twitter: Twitter.com/ustinKnight
    Geoff on Twitter: Twitter.com/dailydaigle
    Matt on Twitter: Twitter.com/mattrheault

    • 35 min
    Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

    Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

    How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout our discussion - including how they decided to pivot their revenue model recently. Plus, we dive into a space that OneSignal and Chrome share responsibility for: notifications on the web.

    "I started a company called Lookaly, which was like the Yelp of Ireland. I thought what we needed to do was create a really good user experience and we didn't focus at all on customer development. We got to a point where the website was doing really well from a consumer point of view. It got lots of traffic. But when we tried to monetize it and make money, we didn't know who the customer was. We didn't know what persona was going to pay for the product. I definitely learned a lot from that experience. You have to try and find product-market fit and be more focused on that side of things, rather than just creating something beautiful." — Lee at 14:47

    Learn more about OneSignal: https://onesignal.com/
    Join Lee's team: https://onesignal.com/careers

    Learn about Google's Digital Wellbeing efforts: https://wellbeing.google/

    Lee's website: https://www.leemunroe.com/
    Lee on Twitter: https://twitter.com/leemunroe
    HTML Email: https://htmlemail.io/
    Codeshare: https://codeshare.io/

    Austin on Twitter: https://twitter.com/ustinknight
    More about me and the show: https://austinknight.com/

    • 34 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

J. Barshop ,

I love discovering new ideas here

I appreciate the variety of episodes, the super practical takeaways, and Austin’s sincere humility.

You can tell the guests he brings on are people he's genuinely excited to share with his listeners - they’re authentic, easy to relate to and always speaks to me right where I am at.

Beyond grateful for the amazing content - thanks for all you do Austin!

katemicheaux ,

Great Listen

Glad I stumbled upon this gem of a podcast!! Austin is a very down to Earth host and relates well both to his guests and his audience. I've learned so much about design, tech and UX - it's all so interesting!! The best part is that everyone brings their personal stories to the table making the great advice that much more memorable. Definitely worth the listen!!

Criss_Cheng ,

Stellar content

Love from Taiwan. Really love this podcast and the content you guys put out. Hope there can be more detailed discussion around interviewing user in person. Most of the people know asking about open-ended question but really few people talk about what that actually means.

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