UX Research Geeks

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UX Research Geeks

UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

  1. Kelly Jura | How user research shaped a brand: a case study | #48

    ٩ جمادى الأولى

    Kelly Jura | How user research shaped a brand: a case study | #48

    Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/kelly-jura-user-research-rebranding/ Episode highlights 00:01:42 – Combining brand and user experience roles at ScreenPal 00:12:53 – Methods used to validate and select new brand name 00:18:40 – Data-driven rebranding decisions 00:21:07 – Communicating the benefits and value of rebranding to leadership About our guest Kelly Jura Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way. 🔎 Where to follow Kelly  LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  2. Kate Towsey | Scaling Research Ops | #47

    ٥ جمادى الأولى

    Kate Towsey | Scaling Research Ops | #47

    Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/kate-towsey-scaling-research-ops/ Episode highlights 00:01:38 – Recent release of Research That Scales 00:02:56 – What inspired Kate to write a book on research operations 00:11:14 – Research operations as infrastructure 00:14:12 – Addressing the unique needs of large, complex research teams 00:20:51 – Strategy tips for a team of one 00:29:40 – Finding inspiration for research ops outside the UX field About our guest Kate Towsey Kate Towsey is an independent advisor, coach, and educator. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map. In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members’ club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people.  🔎 Where to follow Kate  LinkedIn / Website / Cha Cha Club / Substack About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  3. Steve Bromley | The world of games user research | #46

    ١٣ ربيع الآخر

    Steve Bromley | The world of games user research | #46

    Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/steve-bromley-games-user-research/ Episode highlights 00:02:04 – Steve’s background in gaming research 00:05:49 – Comparing work with indie studios and larger companies 00:18:23 – Challenges of research in games 00:28:36 – Ethical considerations when conducting research with children 00:31:16 – Tips for starting a career in game research About our guest Steve Bromley Steve is an experienced user research consultant based in London, specializing in building new user research teams and conducting user research for video games. He’s the author of Building User Research Teams and How To Be A Games User Researcher. He is also the director of gamesuserresearch.com, where he provides consultancy and runs playtests for game studios. With a passion for advancing games user research, Steve regularly speaks at global conferences and shares his expertise through writing. 🔎 Where to follow Steve LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  4. Sarah Doody | Navigating UX careers | #45

    ٢٨ ربيع الأول

    Sarah Doody | Navigating UX careers | #45

    Sarah explains why UX researchers struggle with building effective portfolios and marketing themselves. She highlights common mistakes researchers make, offers tips for navigating NDAs, and suggests ways to showcase the business impact of their work. Sarah also provides strategies for standing out in a competitive job market and advice for freelancers. 👉 Link to study about current state of research resistance from UXtweak. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/guides/podcast/sarah-doody-navigating-ux-careers/  Episode highlights 00:01:26 – Sarah’s background and career shift 00:05:49 – Common UX portfolio mistakes 00:09:09 – Handling NDAs in portfolios 00:20:15 – Interview preparation tips 00:27:57 – Freelancers’ application tips 00:29:54 – Sarah’s closing thoughts on careers About our guest Sarah Doody Sarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the Career Strategy Lab podcast.  Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. The program has been so successful since it’s launch that the combined salary of program graduates hired topped nearly $6 million. Sarah has been named a Future of Work expert by Forbes and is a regular Forbes.com contributor. She has also been featured in Fast Company, Insider, Fox Business, and more.  For more information on Sarah and her work, programs, or speaking engagements, please visit her website, or find her on YouTube (30k), LinkedIn (70k), Instagram (18k), or Twitter (28k). 🔎 Where to follow Sarah   LinkedIn / Instagram / Twitter  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  5. Noam Segal | Garbage metrics: the case against NPS | #44

    ١٥ ربيع الأول

    Noam Segal | Garbage metrics: the case against NPS | #44

    Noam discusses why NPS is a flawed metric and why companies should stop using it. He explains the issues with NPS from a survey science perspective and suggests better alternatives for measuring customer satisfaction and engagement. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-metrics/ Episode highlights 00:01:36 – Noam’s background 00:07:07 – Introduction to NPS flaws 00:16:10 – Creation of npsistheworst.com 00:19:59 – Alternatives to NPS 00:23:26 – Focus on custom KPIs over NPS 00:31:33 – UX researchers’ role in metrics and ethics 00:34:30 – Noam’s closing thoughts About our guest Noam Segal Noam Segal is a UX leader with experience at companies like Airbnb, Intercom, Wealthfront, X, and Meta. He’s currently Senior Research Manager at Upwork and founder of The Disruptive Coach, offering career coaching and resources for tech professionals. He helps individuals and teams grow, and has taught at Stanford and Harvard, as well as spoken at major industry conferences like UXRConf and Quant UX Con. 🔎 Where to follow Noam LinkedIn / Rosenfeld About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  6. Zsuzsa Kovacs | Hidden Risks of Surveys | #43

    ٣ ربيع الأول

    Zsuzsa Kovacs | Hidden Risks of Surveys | #43

    Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys Episode highlights 00:01:45 – Zsuzsa’s Background in UX 00:05:56 – Problems with Surveys 00:10:29 – Why Interviews Are Better 00:23:06 – Handling Stakeholder Expectations About our guest Zsuzsa Kovacs Zsuzsa is a Freelance Lead UX Researcher, who has worked in UX since 2008. She tried many different roles around building products but in every role her main focus was involving users in the process early on and keeping them close. She enjoys talking to people, seeing products through their eyes, understanding their point of view. She is interested in psychology, especially areas that affect research. She is a co-organiser of the Amuse UX Conference. 🔎 Where to follow Zsuzsa LinkedIn  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  7. Matt Wallaert | Personas vs. archetypes: why personas might not work | #42

    ١٥ صفر

    Matt Wallaert | Personas vs. archetypes: why personas might not work | #42

    Matt shares his perspective on personas and why he favors behavioral archetypes. He discusses the strengths and pitfalls of personas, the role of behavioral science in UX research, and alternative methods for building empathy beyond traditional research. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/matt-wallaert-personas-vs-archetypes/ Episode highlights 00:00:59 - Guest Introduction 00:06:45 - Critique of Personas 00:13:13 - Behavioral Archetypes 00:22:01 - Building Empathy 00:24:36 - Research and User Advocacy About our guest Matt Wallaert For almost 20 years, Matt Wallaert has been applying behavioral science to practical problems.  After leaving academia, his career as an executive lead from startups (Thrive, Churnless) to the Fortune 500 (Microsoft, CapGemini) and back again, before founding BeSci.io (Behavioral Science in organizations), where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations. In his book Start At The End and other writings, as well as hundreds of talks from the UN to SXSW, Wallaert details how the cycle of behavioral strategy, insights, design, and evaluation can help us build products and services that change behavior.  From the janitor to the CEO, his approachable frameworks show how everyone can incorporate behavioral science into what they do, no PhD required. Wallaert’s side projects consistently focus on creating greater equity in the world, like GetRaised, which has helped underpaid women ask for and earn over $3.6B in salary increases, and his research reports, like MediocreWhiteMen, blend humor and science to help work toward change.  He can usually be found wearing cowboy boots and gesturing wildly.  🔎 Where to follow Matt LinkedIn / His web About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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  8. Pamela Escobar | Financial psychology in Mexico | #41

    ٥ صفر

    Pamela Escobar | Financial psychology in Mexico | #41

    Pamela Escobar and Tina explore cultural perceptions and financial psychology, analyzing how these elements influence attitudes towards money and life choices. With Pamela's expertise and Tina's questions, they provide a detailed examination of how culture, economics, and personal behavior intersect. 🔎 Do you want to know more? Check out this episode at:  https://www.uxtweak.com/podcast/pamela-escobar-financial-psychology-in-mexico/ Episode highlights 00:00:01 Guest introduction 00:05:19 Cultural differences in research 00:09:22 Financial priorities in Mexico 00:22:51 Research in Latin America 00:27:58 Conclusion About our guest Pamela Escobar Born in Cancun, Mexico, Pamela is a bicultural User experience designer with seven years of experience helping companies with cross-cultural products understand complex problems and create innovative solutions. She specializes in generating impactful insights through comprehensive quantitative and qualitative research, and enhancing products and services through a human-centric approach. She's passionate about psychology, traveling, food, as well as deep wholehearted conversations. Currently working as a freelancer traveling around the world while researching it, and during her free time enjoying local cuisine or doing water sports back home in Cancun. 🔎 Where to follow Pamela LinkedIn About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

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UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

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