Vada Manager | Leadership lessons from a career of service

For Vada Manager, everything comes back to relationships. Throughout a career serving on countless Boards of Directors and advising everyone from Nelson Mandela to Nike founder Phil Knight to the New York Yankees’ George Steinbrenner, Manager has accumulated more than 14,000 contacts in his rolodex, and he’s quick to tout this number with students and mentees. Relationships, he says, come full circle — and his career has been driven by them. Nurturing those relationships through thoughtful gestures and regular contact means that you’re always top of mind for opportunities and your connections remain eager to assist you when they can.  

Over a wide-ranging conversation, he and Maril discuss the evolving role of corporate Board members; what companies should ask before they get involved in ESG issues; and the strong culture and leadership that successful businesses of all sizes have in common. To Manager, the best leaders trust the people they hire, build cultures of high “failure tolerance” and remain humble enough to give all ideas the weight and consideration they deserve — no matter who they come from.

Learn about:

3:47 The importance of being prepared

6:55 Relationship building 101

12:30 How to work with the C-suite

17:35 How to be an effective board member

21:53 Lessons for leading in uncertain times

30:50 How leadership and culture intersect

38:58 What leaders need to let go of

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Vada O. Manager, member of APCO Worldwide’s International Advisory Council, is a premier global business and C-Suite strategist with unique expertise in sport and product brand marketing, mergers & acquisitions, crisis management, litigation communication, corporate governance and issues management. Savoy Magazine named Vada to its “Power 300 Most Influential Black Directors” in all three of its editions (2016, 2017 and 2021).​

Mr. Manager manages the diversified investment arm/corporate advisory firm, Manager Global Holdings LLC (which includes the Manager Global Consulting Group LLC) and modest NBA franchise ownership interest via private equity. Prior to founding Manager Global Holdings, he was senior director of global issues management for Nike, Inc., where his broad portfolio of responsibilities included labor practices/global sourcing procedures; marketing communication support for subsidiaries; and crisis management for athletes, product recalls and corporate issues. During his 12-year tenure, in which the company experienced exponential growth, he served on the launch team of nike.com and strategized on new business acquisitions such as the Converse and Starter brands. He was among the early architects of Nike’s renewed corporate responsibility strategy and served as a member of the corporate leadership team, Nike’s most highly valued cohort of global executives. He was Nike’s senior crisis and issues strategist on issues such as the Olympics, the World Cup and company response and business resumption after the terrorist attacks of September 11, 2001.​

Prior to joining Nike, Mr. Manager was senior manager of global communications for Levi Strauss & Co, providing strategic communication counsel to the global leadership team as the company successfully launched and expanded its Dockers and SLATES brands. He was also a vice president at Powell Tate, where he co-managed accounts for key clients such as the PGA Tour, Major League Baseball and Court TV. While there, he also consulted the African National Congress in their transition to power in South Africa under newly elected President Nelson Mandela with sponsorship from the Kaiser Family Foundation.​

Earlier in his career, Mr. Manager served as vice president of public finance for a NYSE investment banking firm (acquired by Wedbush