Vanessa Yakobson, Blo Blow Dry Bar CEO & Partner

“If a franchisee invents a practice that is serving them really well, we want them to let us know so we can package it up and share it in the system.”

The beauty market is one of the hottest in franchising, and with more than 100 locations in the US and Canada, Blo Blow Dry Bar is one of the hottest beauty franchises. CEO and partner Vanessa Yakobson joins Ab & Vini to share her journey, her leadership lessons, and her insights on how ‘zees and ‘zors alike can achieve more.

Listen in as Vanessa explains:

• How her 12 years with a children’s cancer charity translated directly to effective leadership at Blo.
• How the customer membership model drove Blo’s pandemic comeback – and how it’s now helping new ‘zees launch strong.
• Her secret to arriving at the best decisions for everyone.
• Why “Be true to yourself” should be the motto of every wanna-zee.
• Her balancing act between continuously evolving her system and focusing on execution.
• How Blo is expanding into new beauty brands – and their ‘zees are saying “take us with you!”