41 episodes

Podcast by Vendo

Vendo Podcast - Protect Your Brand & Sell More!‪™‬ Vendo

    • Business
    • 5.0 • 1 Rating

Podcast by Vendo

    BSR Ranking (Data Analytics Part IV) - Vendo Podcast Ep 41

    BSR Ranking (Data Analytics Part IV) - Vendo Podcast Ep 41

    Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR. The Best Seller Rank is filtered into its own page that highlights the best of small and large listing categories. 📖 That seemingly little number is a BIG marker that is essential in standing out in the multi-million product catalog that you are up against. 👀🥊

    It is a really good indicator for the longevity and reception of your brand on the platform. 🌱 From inventory to portfolio drivers, here at Vendo we analyze the best of what your brand has to offer and make sure that’s captured on Amazon. 👍

    Its holistic ranking system can be hard to crack but that’s why we’re here!


    Topics include:

    • Historical sales 📈
    • Product pricing and inventory
    • Promotions 🤑
    • How categories work
    • BSR vs Keyword ranking
    • Sales ranking in the long-run

    Featuring:
    - Vinny Alvarez, Senior Strategic Account Manager, Vendo
    - Russell Hsu, Strategic Associate, Vendo

    Contact Us:
    hello@vendocommerce.com
    www.vendocommerce.com/contact

    Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

    Protect Your Brand & SELL MORE!™

    #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

    • 19 min
    Reviews & The Impact on Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40

    Reviews & The Impact on Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40

    Reviews & The Impact for Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40

    We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the "why?". ❓🤝 What does former co-founder of Groupon, Stephen George, have to share about the importance of customer feedback? A marketing pioneer in his own right, George has gone on to found two innovative apps, Amaze and Surkus, both global experiential marketing platforms used by local SME’s to Fortune 500 companies. 💵👩‍💻

    Join Nicolas and Stephen as they discuss the power of the consumer and how their reception can move e-commerce markets. Hear more about the Surkus app and how it is uniquely designed to convert more potential consumers at a much lower cost that traditional digital advertising. 💫💻

    Topics include:

    • The Importance of Connecting Brands with Real Customers
    • The Past, Present, and Future of Customer reviews on Amazon & Walmart.com
    • The Customer Connection: Brand Engagement, Loyalty, & Retention
    • Marketplace Sponsored Review Programs (i.e., Amazon Vine, Walmart Spark) vs. 3rd-Parties
    • Repurposing Reviews (i.e., UGC/User-Generated Content)

    Featuring:
    - Stephen George, Founder & CEO, Surkus (www.surkus.com/)
    - Nicolas Martinez, Senior Marketing Strategist, Vendo

    Contact Us:
    hello@vendocommerce.com
    www.vendocommerce.com/contact

    Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

    Protect Your Brand & SELL MORE!™

    #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

    • 22 min
    Advantages of Using Landing Pages on Amazon - Vendo Podcast Ep 39

    Advantages of Using Landing Pages on Amazon - Vendo Podcast Ep 39

    It is vital for Amazon sellers to utilize various external media strategies to drive traffic. Without Snapchat or Facebook pixels, landing pages are the best bet for tracking attributions. 👩‍💻🔍 See all your views and watch your ad performance! Landing pages are used to promote Amazon products and offer stellar customer service. Making the most out of this will showcase your product or store in a new light! 💡🤩

    Dariya gives us all the quick tips for creating your own landing pages, whether it be DIY or using a generator. Beautiful, optimized pages can lead to more conversions and be a major sales funnel. You can also collect more data with coupon promotions and calls-to-action. Make something that shows off the value of your product! 🎨⚡️

    Topics include:

    • Scarcity tactics
    • FOMO strategies
    • Optimizing buttons and calls-to-action
    • Ratings and reviews
    • Keyword and design optimization

    Featuring:
    - Dariya Smailova, Digital Media Buyer, Vendo


    Contact Us:
    hello@vendocommerce.com
    www.vendocommerce.com/contact

    Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

    Protect Your Brand & SELL MORE!™

    #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

    • 10 min
    2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38

    2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38

    2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38

    As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️‍♀️ There have been plenty of updates to Walmart.com since our last episode on placement bidding, product sponsorships, and brand amplifiers. We are seeing many resemblances to the Amazon ad platform, so it sounds like Walmart is starting to realize how MAJOR ad space is for profit. 💰🖼

    Gefen and Michelle discuss how Walmart has transformed in the past couple of months, and what we can expect in Q2 and Q3. ⏳Referring back to what we know about Pacvue and optimizing your ad strategy, we’re giving you all the essentials for making this a MONEY-MAKER of a year. 🤓💵

    Topics include:

    • Pick-up and delivery services
    • Brand amplifiers and sponsored products
    • Search terms and attributions
    • Negative targeting

    Featuring:
    - Gefen Laredo, Amazon Advertising Manager, Vendo
    - Michelle Long, Walmart Marketing Strategist, Vendo

    Contact Us:
    hello@vendocommerce.com
    www.vendocommerce.com/contact

    Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

    Protect Your Brand & SELL MORE!™

    #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

    • 20 min
    Maximize Brand Analytics for Amazon Part (III) - Vendo Podcast Ep 37

    Maximize Brand Analytics for Amazon Part (III) - Vendo Podcast Ep 37

    Brand analytics offers great insight into how your business is doing recently and can be especially helpful for predicting the long run. We highlight 5 key points for using your data to plan ahead and optimize your strategies. Forecasting and historical data depends on attributions that help monitor your sales and spending. See the numbers and get into action! 📊🦾

    Join us for the 3rd and final installment to Vinny and Russell’s Data Analytics series!

    Today’s news: FORECASTING! Looks like high sales velocity with a chance of new customers. 😁☀️

    Topics include:
    • P1 and P70s
    • Inventory and cataloging 📦
    • Understanding performance trends 📈
    • Quarterly growth 🌱
    • Creating a motile business strategy 🏃‍♂️

    • 16 min
    Capture Emails & Boost Reviews on Amazon & Walmart with Postcard Mailers - Vendo Podcast Ep 36

    Capture Emails & Boost Reviews on Amazon & Walmart with Postcard Mailers - Vendo Podcast Ep 36

    Amazon and Walmart do not allow you access to an essential means of marketing your brand: costumer email addresses 🤔.  To really win on these marketplaces, you have to get savvy about how you obtain customer contact info so that you can begin to develop long-standing relationships and promote your brand over the long-term. 

    While snail mail 🐌✉️  might seem outdated, postcard mailers are an EFFECTIVE means of communicating with consumers and giving them the freedom to communicate back, without the restrictions of Amazon or Walmart 🙌📑

    Nicolas discusses how you can cultivate a direct communication channel with your customers. More likely than not, beautifully crafted branded material (via postcard mailers) that offer an enticing offer will catch their eye. Learn more about this unique way to engage with the online consumer!

    Topics include:
    • Finding your customers mailing address 📦📊
    • Postcard mailer content
    • Landing pages for acquiring contact info and/or reviews
    • Email follow up sequence to drive reviews
    • Text/e-mail marketing opportunities 📱📧
    • Remarketing ideas 💡

    Featuring:
    - Nicolas Martinez, Senior Marketing Strategist, Vendo

    Contact Us:
    hello@vendocommerce.com
    www.vendocommerce.com/contact

    Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter

    Protect Your Brand & SELL MORE!™

    #protectyourbrand #sellmore #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

    • 14 min

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