The Podcast Interview Marketing Show

Interview Valet
The Podcast Interview Marketing Show

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

  1. Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed

    4天前

    Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed

    Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important. Junaid shares step-by-step guidance on crafting a studio space that exudes credibility, from simple lighting adjustments to designing a full-fledged home studio. Discover how to make the most of your existing resources, optimize your lighting for a polished and professional appearance, and design a background that effectively communicates your expertise. Junaid also shares invaluable tips on selecting the right camera and using techniques that elevate your video presence.   Timestamps From This Episode: [01:45] How video quality reflects expertise and professionalism in podcasting. [07:47] Setting up your video space - background and presence is more important than your camera. [12:08] Controlling video quality and lighting. [20:05] The importance of eye contact and how a teleprompter can help. [25:54] Setting up your office space for functionality and health.   Resources From This Episode: www.HomeStudioMastery.com Junaid's book: Seven Stages of Home Studio Evolution www.InterviewValet.com

    37 分钟
  2. How To Craft An Authentic Connection on Podcasts with Whitney Hahn

    12月11日

    How To Craft An Authentic Connection on Podcasts with Whitney Hahn

    The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest. Whitney shares actionable insights on adjusting your energy to resonate with the medium, embracing vulnerability as a strength, and why authenticity is about more than just "being yourself"—it's about being intentional and human. You'll learn how to prepare for interviews, craft a meaningful connection with listeners, and strike the balance between polished delivery and genuine engagement. Whether you’re an author, coach, or consultant aiming to stand out, this episode provides practical tools to amplify your message while staying true to who you are. Tune in to master the art of authentic connection and leave a lasting impression on your audience!   Timestamps From This Episode: [02:05] How authenticity is perceived through belief and mannerisms. [06:36] the fear of rejection with the vulnerability of authenticity. [16:27] The importance of aligning objectives and setting intentions. [23:26] Introduction to technique practices with tech and pacing. [27:39] The value of bringing authenticity to podcasting.   Resources From This Episode: www.ProvokeBetter.com www.InterviewValet.com

    30 分钟
  3. What We Learned Our First Year In Podcasting

    12月4日

    What We Learned Our First Year In Podcasting

    In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting. From unexpected challenges like long approval times to the grind of weekly episode production, the team shares candid insights about what it takes to run a podcast that builds trust, attracts listeners, and drives business growth. Tune in to hear about the lessons they’ve learned, including the importance of preparation, consistency, and building systems to stay ahead—even when life throws curveballs like hurricanes or tech glitches. Whether you’re planning to start your own podcast, refine your current show, or just become a standout guest, this episode is packed with actionable tips to help you avoid common pitfalls and build a show that resonates with your audience.   Timestamps From This Episode: [02:05] Celebrating one year, biggest surprises shifting from guest to hosting a show. [09:03] Organizational challenges balancing workload, schedules, and filling content. [12:17] Consistency is key to maintaining audience engagement and authority. [19:31] Managing unexpected issues – tech, production, recording disruptions. [24:27] Gaining self-awareness in speaking by listening to your game film.   Resources From This Episode: www.InterviewValet.com www.PodcastInterviewMarketing.com

    36 分钟
  4. Reducing Your High Touch Sales Cycle With Podcasts

    11月27日

    Reducing Your High Touch Sales Cycle With Podcasts

    We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table. David shares with host Lasina Jensen how leveraging podcast interviews can clarify your prospects' needs and significantly speed up deal closures. If you've ever felt frustrated by a sales process that seems to drag endlessly, losing potential clients along the way, this episode will offer you actionable insights. Learn from David's extensive experience how to excite your prospects about your solution and guide them swiftly to a decision point. With his strategic advice, you’ll discover how to streamline your sales process, making it more efficient and effective at converting leads. Don’t miss out on this opportunity to transform your sales approach and close deals faster. Tune in now to learn how podcast interviews can be a game-changer in your sales strategy.   Timestamps From This Episode: [02:22] Three critical checkpoints in high-ticket sales. [07:07] A consultative approach in sales to guide prospects effectively as a trusted advisor. [19:32] The importance of strategic messaging in podcasting. [23:45] Qualifying prospects quickly and effectively during sales calls. [28:11] Maintaining pipeline management by actively qualifying leads.    Resources From This Episode: www.fourtyfive.io www.linkedin.com/in/davidjohnbonney www.InterviewValet.com

    39 分钟
  5. Supercharge Your Brand Exposure and Franchise Opportunities With Bryce Henson

    11月20日

    Supercharge Your Brand Exposure and Franchise Opportunities With Bryce Henson

    Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new franchisees and customers. From consumer outreach to business-to-business engagement, learn how Bryce's strategic use of storytelling and personal connections through podcast interviews has not only scaled his thriving franchise but also built lasting relationships. Allowing him to leverage his conversations to gain brand awareness for B2C and B2B opportunities. Whether you're aiming to convert listeners into loyal customers or expand your own brand's reach, Bryce shares actionable insights that can be implemented into your next interview. This is a great conversation on turning your narrative into a powerful tool for business growth and personal branding.   Timestamps From This Episode: [04:21] Podcasting to connect with potential franchise partners over a long sales process. [10:33] Communicating your company’s core values and mission to drive right-fit franchise opportunities. [13:40] Calculating measurable impact and indicators of success in podcasting. [19:48] The importance of taking action to avoid stalling results.   Resources From This Episode: www.BryceHenson.com/leadership www.InterviewValet.com

    22 分钟
  6. What To Know Before Your First Podcast Interview

    11月13日

    What To Know Before Your First Podcast Interview

    Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest. They delve into essential tips and strategies for anyone looking to make their mark in their first podcast interview. Whether you’re curious about aligning with your host, sounding polished, or crafting the perfect guest one-sheet, Kristen and Claudia cover these topics and more. Whether you’re preparing for your first interview or are a seasoned guest, you’ll gain practical insights on creating a lasting impression with the host and your listeners.   Timestamps From This Episode: [04:15] The significance of a well-crafted podcast interview one sheet to secure bookings. [08:20] Common mistakes podcast guests should know and avoid. [17:35] How to handle curveball questions professionally and thoughtfully. [20:08] Making a lasting impression and the importance of relationship building for guests. [23:36] Leveraging social media for networking and fostering a long-term connection.   Resources From This Episode: www.InterviewValet.com/resources www.PodcastInterviewMarketing.com

    28 分钟
  7. Timeline To Results With Your Podcast Guest Appearances

    11月6日

    Timeline To Results With Your Podcast Guest Appearances

    Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the typical timeline businesses should expect to see results after guesting on podcasts. Breaking down why it generally takes about 2 to 3 months post-recording to begin witnessing impact and discuss the factors influencing this timeline. They offer insights into the broader marketing context, comparing podcast guesting to other channels and explaining why podcast interviews often yield high-quality leads despite a longer lead time. Listen as they offer practical advice on maximizing your podcast appearances, leveraging these opportunities to enhance your marketing efforts, and ultimately, achieving better, more sustainable results. By the end of this conversation, you'll understand the significance of patience and persistence in podcast marketing and how to align your expectations with the real timelines of seeing success.   Timestamps From This Episode: [02:40] Immediate vs never results, the pitfalls of wrong audience alignment. [04:01] Breaking down the timeline from invitation to going live. [12:35] Being a gracious guest goes a long way. [17:26] Tracking long-term impact by maximizing your podcast guesting exposure. [30:16] Importance of partnerships to maximize podcasting efforts and ROI.   Resources From This Episode: www.InterviewValet.com www.PodcastInterviewMarketing.com

    32 分钟
  8. The Intersection of PR and Podcast Interview Marketing

    10月30日

    The Intersection of PR and Podcast Interview Marketing

    Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and marketing through podcasts. During their conversation, Liz shares her valuable insights on leveraging the informal, curiosity-driven nature of podcasting to enhance public relations strategies, ensuring that our clients not only reach but resonate with their target audiences. This discussion offers an innovative approach on how you can amplify your message and achieve your marketing goals through the power of podcasting.   Timestamps From This Episode: [02:05] How compelling stories are essential for gaining media attention and audience engagement. [05:10] A unique perspective on connecting journalism and podcasting. [12:29] How traditional media training can hinder your podcast appearances.   [17:18] Insights on choosing the right media opportunities. [25:21] Purpose beyond ego and self-promotion in podcasting.   Resources From This Episode: www.InterviewValet.com www.PodcastInterviewMarketing.com

    30 分钟
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关于

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

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