Marketing Vanguard

Adweek Podcast Network
  • 4.7 (120)
  • MARKETING
  • CADA SEMANA
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

  1. The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's

    HACE 2 DÍAS

    The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's

    Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape. Episode Highlights: George's unique career journey from IT to marketingThe importance of brand heritage and simplificationChili's strategy for cultural relevanceValue proposition in the competitive landscapeLeadership philosophy and team buildingThe power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.

    22 min
  2. Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES

    HACE 6 DÍAS

    Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES

    Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service. Here are the key talking points from the episode: Strategic brand partnerships announced at CESFuture vision for travel technology and experienceBalance of innovation and human connectionMarketing leadership insights and career evolutionThe importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.

    37 min
  3. Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong

    2 ENE

    Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong

    Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy Here are the key talking points from the episode: The evolution of marketing education and its accessibilityStructural challenges in business school educationThe gap between marketing theory and practiceAnalysis of Nike's recent marketing challengesMarketing effectiveness and brand salienceThe future role of AI in marketing strategyThe relationship between B2B and B2C marketing Hosted on Acast. See acast.com/privacy for more information.

    23 min
  4. Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton

    27/12/2024

    Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton

    Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality. Here are the key talking points from the episode: Mark's background and journey to becoming Hilton's CMOThe transformation of Hilton Honors loyalty programIntegration of brand marketing and loyalty functionsThe development and success of the "For the Stay" platformConsumer insights and competition in the hospitality sectorAuthentic celebrity partnerships, particularly with Paris HiltonThe importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.

    18 min
  5. Building Your Board Career: Insights from Linda Boff and Tony Wells

    19/12/2024

    Building Your Board Career: Insights from Linda Boff and Tony Wells

    Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding. Episode Highlights The right timing and prerequisites for pursuing board positionsBuilding credibility through demonstrated results and boardroom experienceWhy companies seek CMOs for their boardsBalancing full-time executive roles with board serviceThe value and benefits of board serviceStrategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.

    22 min
  6. The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024

    12/12/2024

    The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024

    In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing. Here are the key talking points from the episode The legal and ethical implications of AI in creative workAI's impact on creative professionals and industry economicsThe value of human creativity in an AI-dominated landscapeThe balance between efficiency and authenticity in creative outputsFuture trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.

    31 min
  7. Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

    05/12/2024

    Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

    Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors. Here are the key talking points from the episode: Sofia's career journey and promotion to CMOTransformation from beer company to beverage companyBuilding marketing capabilities and creative evaluationWorking with distributors and sales teamsAdapting to changing media landscapePortfolio strategy and brand innovationThe MUSCLE framework for creative evaluation Hosted on Acast. See acast.com/privacy for more information.

    27 min
  8. Greatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants

    28/11/2024

    Greatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants

    Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

    31 min
Ver todo (298)

Tráiler

4.7
de 5
120 calificaciones

Acerca de

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

Información

Más de Adweek Podcast Network

También te podría interesar

Para escuchar episodios explícitos, inicia sesión.

Mantente al día con este programa

Inicia sesión o regístrate para seguir programas, guardar episodios y enterarte de las últimas novedades.
Elige un país o región

Africa, Oriente Medio e India

Asia-Pacífico

Europa

Latinoamérica y el Caribe

Estados Unidos y Canadá