Beyond 7 Figures: Build, Scale, Profit

Charles Gaudet - CEO of Predictable Profits
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Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.

  1. Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck

    -6 Ч

    Video Marketing Evolution: AI Hooks with Authenticity feat. Aleric Heck

    Learn how video marketing can scale your B2B business beyond seven figures Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems. Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works. KEY TAKEAWAYS: How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs. What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching. Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past. How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal. What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics. Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process. How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions. What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com http://predictableprofits.com/community

    55 мин.
  2. Make Your Business More Profitable with Better Planning feat. Gray MacKenzie

    22 АВГ.

    Make Your Business More Profitable with Better Planning feat. Gray MacKenzie

    Learn how to build systems that make your business run smoothly without you being involved in everything If you're bringing in good revenue but somehow your profits keep getting smaller, this episode is for you. Look, most of us focus on getting more clients and making more sales, but here's what I've learned - your biggest problem might be in how you're actually managing your projects. In this episode, Gray MacKenzie shows us why agencies are working harder but making less money, and the simple systems that can help you stop being the bottleneck in everything your team does. Gray MacKenzie runs Zen Pilot and has worked with over 3,000 agencies. He's the highest-rated ClickUp expert in the world, so when he talks about project management, I listen. What I love about Gray is he gets that we entrepreneurs hate being micromanaged, but we also can't keep running our businesses like everything's on fire. This guy has helped agency owners discover they were actually losing money for 10 years on website projects without even knowing it. His thing is showing business owners exactly why their teams say they're busy all the time but the profits aren't matching the work being done. KEY TAKEAWAYS: How poor management is secretly draining your profits How to track what projects actually cost so you stop losing money on services without realizing it Why you need to reserve 25-50% of your time for unplanned work instead of trying to schedule every minute How to use team task assignments as data to understand why you're constantly exhausted Why bad project management will kill your growth faster than client acquisition problems How to build the culture you want by enforcing standards, not just talking about them Why switching project management tools every two years won't solve your real problems How to spot when "I'm too busy" actually means "we can't see what's happening" Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    41 мин.
  3. Billionaire's Secret: Buy Don't Build with Richard Parker

    15 АВГ.

    Billionaire's Secret: Buy Don't Build with Richard Parker

    How to Scale Beyond 7 Figures Through Strategic Business Acquisitions and Creating Maximum Value Here's what drives me absolutely crazy - I watch brilliant entrepreneurs work themselves to death chasing organic growth while missing the strategies that could multiply their wealth overnight. Everyone's obsessing over marketing tactics, but they're ignoring the playbook that the ultra-wealthy have been using for decades. In this episode, I sit down with Richard Parker to expose how buying businesses at lower multiples and integrating them into higher-multiple operations literally manufactures instant equity. We dive deep into the six factors that determine premium valuations and how cross-pollinating customer bases creates geometric multiplication of wealth. Richard Parker is a serial entrepreneur and acquisition expert who has bought and sold countless companies, with some investments reaching $200 million. He's worked in family offices for ultra-high-net-worth individuals whose names you'd instantly recognize, helping them multiply wealth through strategic business moves while actively doing deals himself. What I love about Richard is he doesn't just teach theory - he shows you the exact frameworks that separate those who build nice businesses from those who create generational wealth through strategic acquisitions and premium exits. KEY TAKEAWAYS: When you buy a business at a lower multiple and fold it into your higher-multiple company, you create instant wealth - this "accretion" strategy is how public companies have built empires for decades. Strategic acquisitions aren't just about revenue - you're buying proven IP, marketing systems, client databases, and the ability to cross-pollinate offerings between customer bases for geometric growth. The six factors that determine premium valuations: unique competitive advantage, founder independence, multiple revenue streams, 50%+ monthly recurring revenue, sub-5% churn rate, and comprehensive data intelligence. As your business scales past the million-dollar mark, you can't fly by sight anymore - you need instrument navigation like a pilot in the clouds, with metrics measured to decimal points and KPIs for every employee. Recurring revenue (contractual subscriptions) commands massive valuation premiums over reoccurring revenue (historical customer patterns) - the difference between predictable cash flow and hopeful projections. A-players deliver 10:1 ROI with minimal management, B-players give 2-4x but need guidance, and C-players often break even or lose money when you factor in opportunity costs and your management time. The wealthiest entrepreneurs don't extract every dollar for lifestyle inflation - they live below their means and reinvest profits at 4-5x business multiples, knowing every dollar becomes $4-5 at exit. Don't let loyalty bankrupt your business - if someone isn't the right fit, letting them go benefits everyone, including giving them a chance to find where they can truly thrive. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    48 мин.
  4. Who Should You Hire and Keep? feat. Debra Boggs

    8 АВГ.

    Who Should You Hire and Keep? feat. Debra Boggs

    Learn how to hire A-players who deliver 10x ROI, build an employer brand that attracts top talent, and avoid the costly mistakes that drive elite performers away. What if I told you that the difference between hiring an A-player versus a C-player could mean the difference between a 10-to-1 ROI and barely breaking even? In this episode of Beyond Seven Figures, I sit down with executive career strategist Debra Boggs to explore the critical differences between A-players, B-players, and C-players in the workplace, and why most business owners are unknowingly sabotaging their ability to attract elite talent. We dive deep into the common mistakes entrepreneurs make when trying to hire top performers, including dragging out lengthy hiring processes that lose the best candidates and misunderstanding what truly motivates A-players beyond compensation. Debra and I also tackle the crucial issue of title-role misalignment - where companies hire a CMO but expect them to write email copy - and explore the real reasons why A-players leave organizations and how to prevent it through proper career development and engagement strategies. Plus, we discuss the importance of having a compelling vision that makes top talent want to join your mission, even if you can't pay the highest salary in the market. Debra Boggs is an award-winning entrepreneur and nationally recognized expert in executive career strategy. As CEO of D&S Executive Career Management, she has built one of the country's premier firms supporting senior leaders in navigating complex career transitions, landing board seats, and maximizing compensation in competitive markets. After launching D&S from the ground up nearly a decade ago, Debra scaled the business into a seven-figure firm with an elite team of experts serving high-level professionals around the globe. Her proven methodology has helped thousands of executives secure leadership roles at the world's most notable companies. Debra's thought leadership has been featured in Forbes, Fast Company, Newsweek, The Washington Post, The Wall Street Journal, and dozens of other media outlets, and she's a sought-after speaker for national conferences and private leadership events. KEY TAKEAWAYS: Hiring A-players can bring up to 10x the return compared to B or C players. Long and slow hiring processes can push top talent away to faster-moving companies. A strong employer brand helps attract the best candidates even for small businesses. Vision matters more than salary for many A-players who want to be part of something big. Clear job titles and KPIs prevent hiring the wrong person for the role. Retaining A-players requires growth opportunities and strong leadership support. Culture and alignment with company values play a big role in keeping top talent. Asking your team about their personal and career goals helps build loyalty and trust. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    36 мин.
  5. Fixing Landing Pages That Waste Money Per Lead with Sahil Patel

    1 АВГ.

    Fixing Landing Pages That Waste Money Per Lead with Sahil Patel

    Learn how to stop wasting money per lead on bad CTAs If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever. Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today. KEY TAKEAWAYS: "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson. "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something. Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately. Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars. You need at least 100 form submissions on each version of your test before you can trust the results and make changes. Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page. AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers. Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    43 мин.
  6. Turn Podcasts Into Revenue Machines with Tom Hunt

    25 ИЮЛ.

    Turn Podcasts Into Revenue Machines with Tom Hunt

    Learn how to scale beyond seven figures using podcast-driven growth Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money. Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients. KEY TAKEAWAYS: The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners. You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show. 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase. Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you. One podcast episode can create weeks of content across social media, email, and other marketing channels. B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention. Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth. The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else). Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits  Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    42 мин.
  7. Vision Driven Exit: How QFI Built a Multi-Million Dollar Food Tech Success feat. Raf Peeters

    18 ИЮЛ.

    Vision Driven Exit: How QFI Built a Multi-Million Dollar Food Tech Success feat. Raf Peeters

    Learn how to create a vision-driven exit while building a business that puts people first and generates exponential value In this powerful episode, I sit down with one of the most genuine entrepreneurs I know to explore how to achieve a vision-driven exit by focusing on the real drivers behind sustainable business growth. We dive deep into how solving critical customer problems rather than chasing trends, investing heavily in team development, and maintaining unwavering intentionality during major business decisions can transform a startup into a multi-million dollar success story with the perfect strategic partner. This conversation reveals the counterintuitive truth that putting people before profits and staying true to your vision actually generates far greater financial returns and creates the optionality needed for an ideal exit. My guest today is Raf Peeters, a goal-oriented entrepreneur who has built three successful startups and is known for his strong work ethic and total solution approach. Starting as a service engineer in the food industry, Raf traveled to over 40 countries, built trusted partnerships across multiple cultures, and scaled US operations from zero to over $4M in annual sales. As the founder of QFI, he transformed his deep industry knowledge into a food quality assurance equipment company that recently completed a strategic acquisition entirely on his terms. What sets Raf apart is his infectious positivity, genuine commitment to developing his team through substantial coaching investments, and his ability to maintain long-term vision while building sustainable business fundamentals. KEY TAKEAWAYS: Focus on solving "must-have" problems rather than "nice-to-have" solutions, as these survive economic downturns and drive consistent revenue growth. Spend substantial time with customers in their actual work environments to truly understand their pain points and identify business-critical needs. Trust your initial gut instincts about major decisions, as overthinking often leads you away from the right choice. The moments when you most want to quit are typically when you're closest to a major breakthrough - persistence through resistance pays off. Invest significantly in your team's development through coaching and growth opportunities, as this creates loyalty that transcends salary competition. Build your business with strong fundamentals and fix core issues early, because scaling amplifies both strengths and weaknesses exponentially. Maintain financial discipline to preserve optionality - having choices during acquisition discussions leads to better outcomes than desperation selling. Be intentional about partner selection during exits, prioritizing cultural alignment and shared values over purely financial metrics for long-term success. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    40 мин.
  8. The Truth Behind Founder Fuel feat. Regan Archibald

    11 ИЮЛ.

    The Truth Behind Founder Fuel feat. Regan Archibald

    Learn How the Story Behind Founder Fuel Transformed My Life and Business What if I told you that a simple question - "Can you make me superhuman?" - would lead to the most powerful cognitive enhancement formula I've ever experienced? In this revealing episode, I pull back the curtain on the 18-month journey behind Founder Fuel, sharing the exact process my friend Regan Archibald and I used to develop what has become a game-changing nootropic. From fixing my gut health and optimizing my sleep to the precise nano-extraction process that makes our kratom bioavailable, you'll discover how we created a product so effective that every single person we brought onto our team chose equity over salary just to be part of it. My guest today is Regan Archibald, one of the leading Peptide Specialists in the nation and the founder of the award-winning East West Health clinic. As a Licensed Acupuncturist, Functional Medicine Practitioner, and creator of the Peptide Mastery Course, Regan brings cutting-edge innovation to performance optimization and health transformation. He's the author of 8 books including "Never Stop Healing" and hosts the popular Never Stop Healing podcast. When he's not revolutionizing the practice of medicine or working with patients, you'll find Regan in the Wasatch mountains with his family, embracing the same philosophy of challenging discomfort that he teaches his clients. KEY TAKEAWAYS: Healing your gut can lead to clearer thinking, better focus, and more energy. Fixing the root cause of health problems is more powerful than taking random supplements. Deep, restful sleep is one of the biggest keys to better performance and recovery. Small daily changes—like hydration, sunlight, and movement—build long-term results. Natural tools like peptides and clean nootropics can support brain and body function. Taking breaks, resting on weekends, and avoiding overuse helps avoid burnout. Clean sourcing and proper dosing make a huge difference in supplement safety and results. Building healthy habits daily can help you feel younger, stronger, and ready to lead. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

    42 мин.
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Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.

Информация

  • Автор
    Charles Gaudet - CEO of Predictable Profits
  • Годы выхода
    2019 - 2025
  • Выпуски
    286
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2024 All rights reserved.
  • Сайт подкаста
    Beyond 7 Figures: Build, Scale, Profit

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