Product Marketing Life

Product Marketing Alliance
  • 3,5 (21)
  • MARKETING
  • TOUS LES MOIS
Product Marketing Life

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

  1. 8 NOV.

    The good, bad, and spicy of transparent pricing with Madeleine Work

    Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

    40 min

  2. 14 OCT.

    "Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

    In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. . If you’re tired of churning out one-pagers for your sales team, this one’s for you.

    39 min

  3. 27 SEPT.

    Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

    In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.

    46 min

  4. 13 SEPT.

    How to make your messaging punchy with Emma Stratton, Founder at Punchy

    In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton! You'll learn how to craft a unique brand identity and make your product stand out!

    43 min

  5. 29 AOÛT

    Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon

    In this episode of Product Marketing Life Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

    45 min

  6. 16 AOÛT

    How Clari dominated the revenue platform category, with Julien Sauvage, Clari

    From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.

    42 min

  7. 2 AOÛT

    Designing narratives customers actually resonate with, Marcus Andrews, Pendo

    In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design, Marcus Andrews. Collin and Marcus talk about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working.

    45 min

  8. 19 JUIL.

    "Be 10 times bolder in your career" with Yi Lin Pei

    In this episode of Product Marketing Life, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.

    54 min
Tout afficher (116)

Notes et avis

3,5
sur 5
21 notes

À propos

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Informations

  • Création
    Product Marketing Alliance
  • Années d’activité
    2020 - 2024
  • Épisodes
    116
  • Classification
    Tous publics
  • Copyright
    © Product Marketing Alliance LTD
  • Site web de l’émission
    Product Marketing Life

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