Visionaries, episode 14: Building Sustainable Business Models Through The B Corp Movement with Chris Marquis PhD

Have you heard of the term B Corporations before?

According to bcorporation.net, certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy.

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

To dig more into this topic with an expert on the field, today on the show, we welcome visionary Chris Marquis.

Chris is a professor at Cambridge Judge Business School. He previously worked at Cornell University Johnson College of Business and Harvard Business School. Marquis worked for six years in the financial services industry, most recently as vice president and technology manager for a business unit of J.P. Morgan Chase.

"Consumers are the key people to hold companies accountable for sustainability" - Chris Marquis.

Throughout this enlightening conversation, you will hear Neri and Chris discuss not only what it takes to become a B Corp but also the close relationship with the ESG framework, the effects of the war in Ukraine on sustainability, the different policies when it comes to sustainability around the world, and more.

Thank you for tuning in! If you haven't listened to episode 13 where Neri interviews Alexis Arragon and Florent Sroka on fashion, NFTs, and the Metaverse, then go back and check it out!

In this episode, we cover:
-What a B Corp is.
-How a company can measure sustainability.
-The impact of war on sustainability.
-Improving environmental sustainability in supply chains.
-How to be sustainable on a tight budget.

Resources and links mentioned during this episode:
-Connect with Chris via Linkedin and visit his website at www.chrismarquis.com.
-Check out Chris' book - Better Business: How the B Corp Movement Is Remaking Capitalism here!
-Neri is a published author! Read her book, Fashion Entrepreneurship: The Creation of the Global Fashion Business here!

Connect with Neri:
-Follow Neri on Instagram @nerikarraworld and @modametiers.
-Visit modametiers.com and check out our services, resources, and previous work.
-Enjoying what you hear? Follow and leave a review HERE.