In this episode of An Hour of Innovation podcast, Vit Lyoshin interviews Jasmin Hume, CEO and founder of Shiru, a startup revolutionizing the food and personal care industries through biotechnology, AI, and precision fermentation. Jasmin highlights Shiru’s rapid, nature-inspired process of producing innovative products like OleoPro, and discusses partnerships with major food and ingredient companies, regulatory challenges, and addressing skepticism. Jasmin envisions a future where natural, affordable, and tailored products dominate, driven by consumer demand and regulatory shifts. And shares her entrepreneurial lessons. Support This Podcast Webflow - Create custom, responsive websites without coding * https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting * https://get.meetgeek.ai/yjteozr4m6ln Monkey Digital - Unbeatable SEO. Outrank your competitors * https://www.monkeydigital.org?ref=102449 Takeaways * Shiru uses biotechnology, AI, and precision fermentation to develop sustainable, scalable food and personal care ingredients, addressing environmental challenges while maintaining high performance. * The company starts with a database of 33 million natural protein sequences, leveraging nature’s diversity (e.g., 50,000 edible plant species) to create ingredients that are nature-identical, avoiding synthetic alternatives. * Shiru’s AI-driven process cuts ingredient discovery from years to just 3-4 months, screening millions of proteins digitally and hundreds physically, reducing R&D costs and time significantly. * Ingredients like OleoPro use sustainable oils (e.g., sunflower) and proteins (e.g., potato) to replace environmentally damaging fats, providing healthier, unsaturated fat options with minimal ecological footprint. * Shiru partners with large food and ingredient companies, offering tailored co-development to meet specific needs, acting as an outsourced innovation engine with a focus on performance and scalability. * Ingredients undergo rigorous FDA’s GRAS approval (12-24 months), ensuring safety through detailed testing, composition analysis, and historical consumption data. * Jasmin emphasizes that “engineered” food isn’t new - humans have modified crops for millennia - and Shiru’s natural, tech-enhanced solutions aim to meet consumer demands for tasty, safe, affordable products. * Jasmin predicts a shift toward natural, healthy, affordable ingredients driven by technology, consumer demand, and regulatory changes (e.g., recent FDA bans on artificial additives), with AI enabling highly customizable products. Timestamps 00:00 Introduction to Shiru and Food Innovation 03:09 Identifying Problems in the Food Industry 05:47 Leveraging AI and Biotechnology for Ingredient Discovery 08:30 Accelerating Ingredient Development Processes 10:10 Showcasing Shiru's Innovative Ingredients 12:37 Comparing New Ingredients to Traditional Ones 15:22 Exploring Versatility Across Food Categories 17:04 The Complexity of Taste and Texture 19:24 Food Products That Contain Shiru’s Ingredients 20:21 How Ingredients are Labeled on Food Packages? 22:07 What is OleoPro Product? 23:00 Addressing Skepticism Around Lab-Grown Ingredients 27:07 Navigating Regulatory Challenges in Food Innovation 30:22 Addressing Misconceptions in Food Innovation 31:58 Customizing B2B Partnerships in Food Development 35:11 Expanding Beyond Food: New Applications for Ingredients 38:58 The Competitive Edge of Innovative Ingredient Solutions 43:08 Leveraging AI for Rapid Product Development 48:25 The Future of Natural Ingredients and Technology 50:26 Personal Growth and Lessons in Entrepreneurship 51:56 Advice to Scientists Who Want to Commercialize Their Ideas Connect with Jasmin * Website: https://shiru.com/ * LinkedIn: https://www.linkedin.com/in/jasminhume/ * X: https://x.com/jasminhume
