Voice Marketing with Emily Binder Emily Binder

Discover the crucial importance of repurposing your podcast content to increase its reach and impact. I liken your video podcast or other recorded / long-form content to a buffalo. Don't waste a single part.
How to utilize every part of your podcast content over months or years—creating clips, shorts, social media posts, blogs, and more. This episode dives deep into the strategies of dissecting and sharing content, comparing these techniques to the beautiful and respectful Native American practice of resourcefully using every part of a buffalo. Additionally, I highlight the significance of planning, repurposing evergreen content, leveraging pop culture, and understanding modern audience attention spans to maximize the effectiveness of your podcast.
Topics:
0:10 Podcast marketing tips - use everything like Native Americans respected and utilized full buffalo
1:00 Don't half-ass marketing, do it correctly e.g. YouTube descriptions and settings
1:50 Shorts are top of funnel
2:40 Your content is probably evergreen e.g. financial advice
3:15 Investing advice for young women (DCA and lose your password)
4:30 We are wired to seek group approval (tribal)
4:50 What if no one likes your posts
5:15 Clips or it didn't happen (my content marketing rule)
6:00 Emotional body parts to hit in marketing: brain, heart, gut, or, crotch (relates to ethos, logos, pathos marketing - episode here)
My podcast tools:
Record or stream guests: emilybinder.com/riversideRecord self, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearShure SM7B microphone
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).
Watch this episode: youtube.com/emilybinder
Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.
Topics:
(0:15) "America's Sweethearts" Netflix  
(0:37) NFL Pay Disparity
(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay
(2:56) Actually masculine?
(5:22) Rigorous DCC life - jump splits, lack of sleep
(6:36) Brand is like a cake
(7:26) "Honorary position"
(7:51) Reputation-enhancing work, career advice
(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment
(11:26) "Virtue" of selflessness
(15:26) My story
(16:46) OnlyFans millionaires
(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call
Related videos:
60% of women don't. How to Negotiate
Top Money Saving Reason to Have an LLC
My tools:
Record + edit: emilybinder.com/descript
Gear: beetlemoment.com/gear
Hire me:
emilybinder.com/speaking
emilybinder.com/call
Videos - ThinkersOne: thinkersone.com/emilybinder
Connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email

Hosted on Acast. See acast.com/privacy for more information.

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.
This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.
Chapters:
(0:00) Introduction: The meaning behind red in marketing / color psychology
(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)
(0:36) The importance of tires
(2:14) Why fast food logos are red and banks are blue - color psychology in branding
(3:30) SAD - Standard American Diet says cheap = good
(5:06) Brand lives in the subconscious
(5:14) Apple is a luxury brand
(6:00) Who do you want your customers to become? Disney Princesses
Links:
Fascinate by Sally Hogshead
Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast
Who Do You Want Your Customers to Become? by Michael Schrage
What is Sonic Branding (video)
My podcast tools:
Edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).
Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).
Links mentioned:
Body language episode: The 7-38-55 Rule for Better First Impressions
My favorite mic: Shure SM7B gear list
Also a great mic: Shure MV7 with desk stand $269
Fine affordable mic: Blue Yeti mic $100
Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear
Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear
VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.
My podcast tool (edit and record):
Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descript
Hire me:
Speaking: emilybinder.com/speaking
Consultation / coaching call: emilybinder.com/call
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.
54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023
Timestamps:
(0:07) Communication Builds Trust
(0:43) Body Language - Science of Trust: Show Hands
(1:20) Shocking YCharts Survey: High Rate of Advisor Switching
(2:03) Cost of Losing Clients
(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)
(6:05) 90% of people don't trust ads
(6:55) ThinkersOne
Links:
Avg fin advisor CAC $3100
YCharts survey HT Samantha Russell
Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)
Related video: Why Content Marketing Will Save You Money
Vanessa Van Edwards - hands (trust)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Connect:
Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.
Topics:
(00:00) Introduction to Purpose-Driven Marketing
(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement
-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes
-Impact on sales and cultural spotlight for Nike ($15 billion US market)
-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.
(3:30) Failure of Kendall Jenner Pepsi Ad
(05:12) Brands and Gender Activism
-Pinkwashing
-Importance of pay equity
(06:15) Environmental and social alignment (Meatless Mondays)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):
ThinkersOne Videos: emilybinder.com/thinkersone
Consulting: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Hosted on Acast. See acast.com/privacy for more information.