719 episodes

If it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.
Award: Project Voice 2019 Flash Briefing of the Year - Finalist

Hosted on Acast. See acast.com/privacy for more information.

Voice Marketing with Emily Binder Emily Binder

    • Business
    • 5.0 • 12 Ratings

If it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.
Award: Project Voice 2019 Flash Briefing of the Year - Finalist

Hosted on Acast. See acast.com/privacy for more information.

    Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")

    Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")

    Are you listening with jackal ears or giraffe ears? Nonviolent communication: Jackals seek to blame. Giraffes seek solutions that reunite. Plus: What's wrong with saying "I feel like"? Aren't "I statements" good?
    Watch on YouTube: youtube.com/emilybinder
    Join my YouTube channel (Emily Binder) to access same-day responses, topic requests, & perks
    Watch more mini-pod episodes (playlist)
    Timestamps:
    (1:00) In difficult conversations, listen with 'giraffe ears' instead of 'jackal ears'
    (1:37) Pop psychology suggests "I" statements
    (1:50) Nonviolent Communication format for a request: state facts, state reaction (feeling), and make a request instead of demand.
    (2:06) Saying 'I feel' to express thoughts is a common misuse of language. (See Lisa Rinna)
    (3:11) Chris Voss suggests: "it seems like..."
    (4:15) Bethenny Frankel, Skinnygirl Cocktails sold for $100 million to Beam. #rhony
    (4:26) Real Housewives fashion: loud luxury alphabet soup
    Related: The Bethenny Clause
    Links mentioned:
    Related pod: "Why You Need Nonviolent Communication"
    "Nonviolent Communication"
    "Never Split the Difference"
    My podcast tools:
    Record on Riverside: emilybinder.com/riversideEdit on Descript: emilybinder.com/descriptGear list: wealthvoice.ai/gear
    Easy - work with me:
    ThinkersOne Videos: Zoom drop-in or keynote: emilybinder.com/thinkersone
    Consulting session: emilybinder.com/call
    Follow & connect:
    This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

    Hosted on Acast. See acast.com/privacy for more information.

    • 6 min
    Crazy Expectations? The Reality of Podcasting (Wild Leverage)

    Crazy Expectations? The Reality of Podcasting (Wild Leverage)

    Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.
    (0:10) Podcasting $4bn industry in 2024 (IAB)
    (1:36) Big misconception new podcasters have: ad revenue
    (3:10) 90% podfade
    (4:10) Value of a subscriber
    (6:00) Power of voice: sound is processed ten times faster than the blink of an eye
    (6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
    (7:30) YouTube Shorts: biggest marketing opportunity
    (8:44) Wrong podcast goals
    (9:00) How many podcast downloads is good?
    (9:30) What is a good completion rate?
    (10:00) How many listeners you want (considered purchase)
    (11:00) Educated, solvent, interested
    (12:05) Client testimonial from Laura (emilybinder.com/call)
    Stats:
    $4 billion industry 2024 (IAB)
    51% of listeners pay attention to podcast ads more than other media (Edison Research)
    56% consider purchasing after listening to a podcast ad (Edison Research)
    76% convert after hearing sponsored content (National Public Media)
    -Spiralytics 1/12/2024
    My favorite podcast tools:
    Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gear
    ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
    Podcast: emilybinder.com/podcast
    Book a call: emilybinder.com/call
    Follow & connect:
    My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

    Hosted on Acast. See acast.com/privacy for more information.

    • 13 min
    Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)

    Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)

    Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.
    (0:29) Hormozi's value equation:
    Dream outcome x likelihood of success
    divided by
    time delay x perceived effort
    = value.
    (1:30) Most brands get the top half of the value equation right.
    The hard part is the bottom. (Hence "easy top, hard bottom".)
    (4:24) When you should publish pricing
    January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.
    My favorite podcast tools:
    Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear
    ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
    Podcast home: emilybinder.com/podcast
    Book a coaching session: emilybinder.com/call
    Follow & connect:
    My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

    Hosted on Acast. See acast.com/privacy for more information.

    • 6 min
    How to Make Your Content Memorable | (Top 5 Rebroadcast)

    How to Make Your Content Memorable | (Top 5 Rebroadcast)

    Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. 
    Hear more: You Need All Three: Pathos, Ethos, and Logos Marketing
    January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.
    My favorite podcast tools:
    Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear
    Order my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"
    Podcast home: emilybinder.com/podcast
    Book a coaching session: emilybinder.com/call
    Follow & connect:
    My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

    Hosted on Acast. See acast.com/privacy for more information.

    • 1 min
    Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)

    Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)

    We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy.
    Out for 2024:
    Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!)
    Making people wait
    Making people click somewhere else (zero click content is in)
    Making people fill out forms
    Gated content
    January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021.
    Links mentioned:
    "How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording)
    My favorite podcast tools:
    Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear
    ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
    Podcast home: emilybinder.com/podcast
    Book a coaching session: emilybinder.com/call
    Follow & connect:
    My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

    Hosted on Acast. See acast.com/privacy for more information.

    • 4 min
    One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)

    One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)

    January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:
    (0:05) The Top 5 Rebroadcast explainer / intro for this month
    (1:05) Evergreen strategy, you can still get value from 2018 episodes
    (1:45) Ephemeral content mistake
    (2:05) Top podcast marketing mistake
    (3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.
    Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.
    Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.
    My favorite podcast tools:
    Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear
    ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
    Podcast home: emilybinder.com/podcast
    Book a coaching session: emilybinder.com/call
    Follow & connect:
    My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

    Hosted on Acast. See acast.com/privacy for more information.

    • 6 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

The Best 5 Minute Wine Podcast ,

A must subscribe!

Practical, logical yet professional information in a compact form. An excellent voice-activated Podcast.

Val_K_Orange_County ,

Exceptional Podcast!

Outstanding content. Super relevant material.

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