Voice Your Brand

Nell Casey
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY
Voice Your Brand

A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.

  1. NOV 3

    SEO to skyrocket your Black Friday sales with Remi at Sunday Best Digital Agency

    SEO is a year-round strategy – which means it’s never too late (or too early) to start working on it. In today’s episode, we speak with Remi Audette, an award-winning SEO specialist and founder of brand-building SEO agency Sunday Best.  You’ll learn Black Friday specific SEO tactics you can implement at any time during the year, along with Remi’s top recommendations for a sales-ready website to take you through the shopping season and beyond.  ⁠Download the Black Friday Workbook⁠ to plan out your Black Friday marketing strategy. — Connect with Remi Audette Sunday Best Digital Agency website ⁠Instagram⁠ ⁠LinkedIn⁠ Connect with Nell Casey: ⁠Instagram⁠ ⁠LinkedIn⁠

    37 min

  2. OCT 14

    Facebook Ads Strategy for Black Friday Success with Tenai from Ads Haus

    Are your Facebook ads ready for Black Friday? Running paid campaign advertising can be a great way to reach new and existing customers right when they're ready to spend. But ad costs also skyrocket in late-November. So preparation and planning is essential to maximise ad spend and hold onto your profit. Tenai Seymour is a multi-award winning digital marketing specialist, founder of Ads Haus, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not. In this episode of Voice Your Brand, we chat all things Facebook ads for Black Friday Success. Download the Black Friday Workbook to plan out your Black Friday marketing strategy. —- Connect with Tenai Seymour Ads Haus website Instagram LinkedIn Connect with Nell Casey: Instagram LinkedIn

    35 min

  3. SEP 19

    Black Friday campaigns inspiration with Mia Fileman from Campaign Del Mar

    Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and marketers to drive business results. In this episode of Voice Your Brand, host Nell Casey speaks with Mia about some of their favourite Black Friday campaigns from years past and the lessons that brands can use when planning their own campaigns. --------- Campaigns and brands mentioned in this episode: LNDR: Black Friday is for keepers. Wallacks  Cards Against Humanity Merry People Everlane Jones Road Beauty How Brands Grow by Byron Sharpe ------- Download the Black Friday Workbook to plan out your Black Friday marketing strategy. ------- Connect with Mia Fileman Campaign del Mar website Instagram LinkedIn Connect with Nell Casey: Instagram LinkedIn

    33 min

  4. SEP 12

    Black Friday marketing as a small business with Kellee Eriksson from Little Human Linens

    Kellee Erickson is the founder of online children’s bed linen brand Little Human Linens Since starting her business, Kellee’s approach to Black Friday marketing has changed completely. Now, she bases her entire annual marketing strategy around the Black Friday sales season. In this episode of Voice Your Brand, host Nell Casey speaks with Kellee about how she plans for Black Friday, balancing her brand’s values with sales, and some of the common pitfalls she sees in the small business world. Connect with Kellee: Little Human Linens @littlehumanlinens —- Connect with Nell Casey: Instagram LinkedIn —- ⁠Download the Black Friday Workbook⁠ to plan out your Black Friday marketing strategy.

    26 min

  5. SEP 6

    Season 2: Black Friday Marketing Strategies

    Season 2 of the Voice Your Brand podcast is all about Black Friday strategies for small businesses. But we're not talking straight discounting. It's all about helping you position your brand to make the most of the spending season, so you can build your audience, grow your sales and ride that wave into 2025. Whether you think it’s a ridiculous consumerist American holiday, or not, one thing is for certain – if you’re a retailer that sells online, you cannot ignore Black Friday entirely. I’m not doing this alone. I’ve lined up a heap of expert marketers across a range of fields, including Meta ads, Google ads, SEO, campaigns and more. And I’ll also be featuring small business owners who have successfully and strategically used Black Friday sales for their business growth.

    5 min

  6. 02/03/2021

    All about goal setting with Nell Casey

    We don’t need a new year to set new goals, but there’s something so nice about a fresh slate to make some big plans. And with the whole of 2021 ahead, now’s the time to think about where you want to take your business and what you want to achieve this year through a bit of reflection, breaking down those goals into bite-size chunks and setting aside the time to work on the things that matter most to you. Welcome to Episode 8 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place. I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online. Today I’ll be talking about: Why set goals?There’s more than one way to set a goalImagine your goals a year from nowHow to choose your goalsHow to plan goals with the ‘SMART’ conceptConverting your goals into action I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode. Links: Reach out on Insta @fetecreative Or visit fetecreative.com.au

    21 min

  7. 11/24/2020

    From government spy to brand copywriter with Nell Casey

    Have you wondered how someone goes from government spy to brand copywriter? No? Oh well, today you’re going to learn anyway. This episode is your chance to get to know more about how I got to be the host of a podcast, and what’s happening next for Fete Creative in 2021. Welcome to Episode 7 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place. I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online. Today I’ll be talking about: My first business as a teenager and what it taught meWhat I studied at Uni and how it might surprise you (hint: it wasn’t comms!)Moving from Canberra to MelbourneHow my new hobby of salsa dancing led to another unexpected business ventureDiscovering my love of content writing but discovering I did not love WFH lifeTurning my passion for writing into a businessFinding a community of business folks and how it changed the game for meLaunching the Fete Creative brand And a sneak peek at what’s next for Fete Creative in 2021I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode. Reach out on Insta @fetecreative Or visit fetecreative.com.au

    23 min

  8. 11/17/2020

    A guide to sustainable social media with Chelsea Berman

    Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community.  But how do you make it work for you without sapping your time and energy? My guest today has the answers. In today’s episode we’re sharing tips for a sustainable social media that’ll help you make the most of the Christmas season and well into 2021. Today I’m joined by Chelsea Berman from Blossom Media.  Chelsea is a social media specialist who works with ecommerce businesses to build go-to brands and create vibing online communities  Welcome to Episode 6 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place. I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online. Today we’ll be talking about: Why Chelsea started Blossom MediaChelsea’s approach to sustainable social mediaHaving a plan as a way to make social media less stressfulWhat advantages smaller ecommerce brands have over the big brandsThe process of working with a social media strategistWhich brands are doing a great job on social mediaHow Covid has impacted social media reach this yearWhat brands can do now to get things ready for ChristmasI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode. Reach out on Insta @fetecreative Or visit fetecreative.com.au Reach Chelsea on Insta @blossommedia_ Or visit blossommedia.com.au

    28 min
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Trailer

About

A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.

Information

  • Creator
    Nell Casey
  • Years Active
    2020 - 2024
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Nell Casey
  • Show Website
    Voice Your Brand

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