Episode OverviewIn this episode of Voices of Distilling, hosted by Ronnell Richards and powered by the American Distilling Institute (ADI), we sit down with Alex Moser (COO) and Alex “Trask” (Production Manager) from Wigle Whiskey. Broadcasting from ADI’s 21st Conference in Baltimore, the two “Alexes” share Wiggle’s story as the first distillery in Pittsburgh since Prohibition, discuss how they balance innovation with cash flow, and shed light on running multiple venues—including a tasting room, a restaurant, and event spaces. Tune in to learn how Wiggle Whiskey is putting Pittsburgh back on the distilling map!In This Episode, You’ll Learn:History & HeritageHow Wiggle Whiskey became Pittsburgh’s first operating distillery since Prohibition.The role of local rye and agriculture in restoring Western Pennsylvania’s whiskey legacy.Building a Successful OperationThe dynamics of having a restaurant, tasting room, event space, and multiple retail locations, including a bar at Pittsburgh’s PNC Park.Tips on scaling a distillery business without sacrificing brand identity.Team Structure & CollaborationWhy two different roles—COO and Production Manager—must collaborate to balance creativity with financial viability.How Wigle fosters curiosity and encourages team members to keep learning in a fast-evolving industry.Distribution & ExpansionWigle’s current distribution footprint (PA, MD, plans for OH, WV, FL, and online shipping).Strategies to reach a broader audience through direct-to-consumer sales and e-commerce.Industry InsightsThe importance of staying humble, seeking advice, and building community among fellow distillers.Why “picking a lane” and focusing on a signature spirit can be critical for long-term success.Key QuotesOn the Growth of Craft Distilling“When Bill Owens started ADI 21 years ago, there were about 250 distillers. Now there are over 2,500.” – Ronnell RichardsOn Distillery Collaboration“Don’t be afraid to ask somebody bigger than you for advice—everyone’s here to help.” – Alex “Trask”On Balancing Creativity & Cash Flow“He’s thinking about the juice in four, six, eight years, and I’m thinking effort to cash flow, effort to cash flow.” – Alex MoserOn the Importance of Experience“When people come for a wedding or event, they want to leave with a tangible memory—like a bottle. That’s the beauty of hosting on-site.” – Alex MoserOn Humility & Curiosity“It’s about staying humble, listening to peers, and never stopping that search for new knowledge.” – Alex “Trask”About Our Guests: The Two Alexes of Wiggle WhiskeyAlex Moser, COORole: Oversees day-to-day operations, including multiple bar/restaurant concepts, a cider brand, and distribution plans.Background: Previously worked in sports (MLB) and ski resort management, bringing a unique marketing and operational lens to the distillery.Focus: Strikes the balance between creative spirit innovation and bottom-line profitability.Alex “Trask,” Production ManagerRole: Leads a small but dedicated team of distillers.Specialty: Ensures quality, consistency, and innovation across Wigle’s growing portfolio, with a special passion for rye and experimenting with new expressions.Philosophy: Always stay curious—continual learning is essential to making great whiskey.Connect with Wiggle WhiskeyWebsite & Online Shop: WigleWhiskey.comShip to ~40 states (via Big Thirst)Browse core products and seasonal releases.Visit in Person:Main Distillery & Restaurant: The Strip District, Pittsburgh, PAPNC Park Bar: For a game-day sip in partnership with the Pittsburgh PiratesThreadbare Cider: Sister brand offering cider tastings and eventsResources & LinksAmerican Distilling Institute (ADI): Distilling.comAccess educational resources, membership benefits, and conference details.ADI Spirits Competition: Keep an eye out for deadlines to enter your spirits for feedback and recognition.
