Want engaged employees? You need to meet "Basic Human Needs."

The Gallup Q12, as it’s commonly called, is a set of 12 questions designed to measure employee engagement. Not satisfaction. Engagement. Why is that distinction important? Because satisfaction is surface-level—think free snacks in the breakroom—but engagement digs deeper. It’s about your team’s emotional connection to their work and their belief in the purpose of what they’re doing.

These questions came from years of research by Gallup, particularly detailed in their book "First, Break All the Rules" by Marcus Buckingham and Curt Coffman, which examines what makes employees thrive. And guess what? Engaged employees don’t just work harder—they work smarter, stay longer and bring their A-game to your dealership every day.

Part 2, Meeting "Basic Human Needs" - Questions 3 to 7:

3. At work, I have the opportunity to do what I do best every day.

4. In the last seven days, I have received recognition or praise for doing good work.

5. My supervisor, or someone at work, seems to care about me as a person.

6. There is someone at work who encourages my development.

7. At work, my opinions seem to count.

Interested in coaching or training on these topics for you or your team? We'd love to hear from you! Email Mike and Mark.