The Digital Slice

Brad Friedman
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The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

  1. The Rebrand Man Explains How To Successfully Rebrand Your Business

    قبل ساعة واحدة

    The Rebrand Man Explains How To Successfully Rebrand Your Business

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success. Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises.  In the last two years, he has led rebranding efforts for Bravanti (formerly BPI group), 1Concier (formerly T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٣٢ من الدقائق
  2. Build A Brand That Lasts

    ٤ مارس

    Build A Brand That Lasts

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٣٠ من الدقائق
  3. Maximize Your Marketing Impact With Data!

    ٢٥ فبراير

    Maximize Your Marketing Impact With Data!

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses’ marketing efforts. Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with highly relevant messaging to the target audience to drive revenue growth, customer growth, and increased asset values. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٢٩ من الدقائق
  4. Silos to Synergy: How Holistic Marketing Transforms Businesses

    ١٨ فبراير

    Silos to Synergy: How Holistic Marketing Transforms Businesses

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jennifer White as they chat about the importance of communication between the marketing department and the sales department for business success. 5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real estate marketing agency. She’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up for hundreds of companies. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٢٨ من الدقائق
  5. AI Will Make Human Jobs Obsolete By 2030

    ١١ فبراير

    AI Will Make Human Jobs Obsolete By 2030

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Ron Green as they chat about recent advancements in AI technology, the rise of reasoning models, and when the robots take over. Ron Green is the Co-founder and Chief Technology Officer at KUNGFU.AI, the leading AI management consultancy and engineering firm. He is a sought-after speaker, thought leader, and podcast host who has spent over 20 years in artificial intelligence. Ron has successfully launched and led several tech ventures, including Thrive Technologies, Ziften Technologies, and Powered. At KUNGFU.AI, Ron leads the development of AI solutions for clients across multiple industries. He holds a Master’s degree in Evolutionary and Adaptive Systems from the University of Sussex and a Bachelor’s in Computer Science from The University of Texas. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

    ٢٨ من الدقائق
  6. Use Gamification To Capture Attention And Loyalty

    ٤ فبراير

    Use Gamification To Capture Attention And Loyalty

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship. Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since. Joel’s mission for Komo is to revolutionize how marketers connect, engage and grow relationships with customers. Under his leadership, Komo has expanded its reach globally and established partnerships with some of the world's most prominent brands – effectively transforming the company into Australia's premier digital engagement technology. Joel is deeply committed to cultivating high-performance teams, empowering individuals, and ensuring that his team loves coming to work each day. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٢٧ من الدقائق
  7. Forcing Your Workers Back To The Office? Do This!

    ٢٨ يناير

    Forcing Your Workers Back To The Office? Do This!

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel. Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٢٦ من الدقائق
  8. Less Tech Can Mean Better Customer Relations

    ٢١ يناير

    Less Tech Can Mean Better Customer Relations

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use. Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris also founded Yorba, a company dedicated to creating a decentralized internet based on trust, which emerged from beta in January 2024. Previously, Chris was a Limited Partner at NextGen Venture Partners (2015-2018), where he supported entrepreneurs through a network-driven venture firm. He also co-founded Advocate, serving as CEO from September 2015 to January 2018, focusing on integrating technology and civic engagement for inclusive representation. Chris is based in Lisbon. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

    ٣٤ من الدقائق
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The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

المعلومات

  • صناع العمل
    Brad Friedman
  • سنوات النشاط
    ٢٠١٨ - ٢٠٢٥
  • الحلقات
    ١٠٠
  • التقييم
    ملائم
  • حقوق النشر
    © The Friedman Group, LLC
  • موقع البرنامج على الويب
    The Digital Slice

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