Digital Marketing From The Coalface

Dave Robinson
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Digital Marketing From The Coalface

Digital marketing advice, tips and opinions from the team at Red Evolution, a UK based digital marketing agency, along with a host of fantastic guests. The people who make and guest in these shows are actively working on digital marketing campaigns and helping businesses grow. If you're looking for actionable digital marketing advice delivered using plain English from people at the coalface of digital marketing, business development and sales, this show's for you. If you want to be a guest on the show simply visit https://fromthecoalface.com and drop us a line.

  1. Following Google's Advice On Their Ads Platform? Just Flush The Money Down The Toilet Instead

    4 THG 11

    Following Google's Advice On Their Ads Platform? Just Flush The Money Down The Toilet Instead

    Google perhaps means well, but their Ads Platform is now so complex, that following their advice will almost guarantee your bank account empties while your sales pipeline also remains empty. Anyway, Alex has got things to say about that. We also discussed the pressure agencies are under to deliver, why not assigning enough budget is a false economy, AI - obviously oh and our journey towards BCorp certification.

    55 phút
  2. If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked

    23 THG 10

    If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked

    We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unpick a "12 Steps" type SEO help list we were sent and turn it into plain English.

    52 phút
  3. It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About

    10 THG 10

    It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About

    In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.

    53 phút
  4. What? No Data? How To Position Content By Going Fishing

    30 THG 9

    What? No Data? How To Position Content By Going Fishing

    I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.

    1 giờ 5 phút
  5. Is Your Digital Marketing More Like Digital Land Fill?

    18 THG 9

    Is Your Digital Marketing More Like Digital Land Fill?

    This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.

    47 phút
  6. If You Don't Trust Your Agency, Stop Wasting Their Time

    9 THG 9

    If You Don't Trust Your Agency, Stop Wasting Their Time

    Good agencies really want, and I mean REALLY want, the work they do for you to add tangible value. They want the content they create to rank in searches, they want the videos they produce to pursuade strangers to do business with you, and they want the creative work they do to present the best possible version of your organisation. If you don't think your agency are doing this, stop wasting their time. Now, I know this sounds blunt but nobody is winning when there's no trust. In this episode, we discuss what makes agencies tick and why trust is vital for success.

    50 phút
  7. Make Do And Mend Is An Awful Digital Marketing Strategy

    28 THG 8

    Make Do And Mend Is An Awful Digital Marketing Strategy

    This week we're chatting about what a pain it can be to inherit an awful website and digital footprint and have to make do and mend rather than start over and do it properly. We also talk about customer relationship management systems and why they are so great.

    47 phút
  8. Tools Talking About Tools And Some Other Stuff

    16 THG 8

    Tools Talking About Tools And Some Other Stuff

    In this episode, we talk about some free tools you absolutely should be using, how to price something that can't be defined and social media moderation. We also talk about the Olympics and some politics, obviously.

    47 phút
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Giới Thiệu

Digital marketing advice, tips and opinions from the team at Red Evolution, a UK based digital marketing agency, along with a host of fantastic guests. The people who make and guest in these shows are actively working on digital marketing campaigns and helping businesses grow. If you're looking for actionable digital marketing advice delivered using plain English from people at the coalface of digital marketing, business development and sales, this show's for you. If you want to be a guest on the show simply visit https://fromthecoalface.com and drop us a line.

Thông Tin

  • Nhà sáng tạo
    Dave Robinson
  • Năm hoạt động
    2021 - 2024
  • Tập
    100
  • Xếp hạng
    Sạch
  • Bản quyền
    © Red Evolution Ltd
  • Trang web chương trình
    Digital Marketing From The Coalface

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