The Marketing Companion

Mark Schaefer
  • 4.7 (86)
  • 营销
  • 两周一更
The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

  1. 5天前

    We must disrupt marketing now

    In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.

    32 分钟

  2. 2月10日

    AI and cognitive decline

    As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload?   Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more

    35 分钟

  3. 1月27日

    The Most Human Company Wins

    In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences.

    38 分钟

  4. 1月13日

    Big marketing ideas for 2025

    Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.

    31 分钟

  5. 2024/12/30

    The key to success isn't having the best answers. It's having the best questions

    In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com

    41 分钟

  6. 2024/12/16

    The magic of NotebookLM

    In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm.

    15 分钟

  7. 2024/12/02

    Three questions that will change your career

    Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

    34 分钟

  8. 2024/11/18

    Protecting children in the digital world

    Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.

    32 分钟
查看全部 320 集

4.7
共 5 分
86 个评分

关于

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

信息

  • 创作者
    Mark Schaefer
  • 活跃年份
    2013年 - 2025年
  • 单集
    320
  • 分级
    儿童适宜
  • 版权
    © Businesses Grow
  • 节目网站
    The Marketing Companion

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