The Crux

Climb Marketing
  • 5.0 (3)
  • MARKETING
The Crux

Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.

  1. Copywriting Tips for B2B Websites

    12/23/2021

    Copywriting Tips for B2B Websites

    In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy. The discussion also covers how to write website copy that appeases potential customers and search engines alike.

    20 min
  2. Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

    11/09/2021

    Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

    In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish & Grit, joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, how to humanize email data, and tactics to avoid in B2B campaigns.

    24 min
  3. Ensuring Your Google Ads Placements Match Your Company’s Values

    10/27/2021

    Ensuring Your Google Ads Placements Match Your Company’s Values

    In this episode, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with.

    28 min
  4. Future-Proofing Your Website for Search Algorithm Updates

    09/21/2021

    Future-Proofing Your Website for Search Algorithm Updates

    In this episode of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.

    25 min

  5. 07/02/2021

    Adding a Human Element to Your Marketing Campaigns

    In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions. Nate shares his experience with taking a human-first approach to marketing and tips on how to execute successful personalized campaigns.

    25 min

  6. 06/16/2021

    Fractional Staffing for Digital Marketing Roles

    In this episode of The Crux, David and Jeremy discuss fractional staffing for digital marketing specialist roles and the advantages and disadvantages of hiring fractional employees.

    23 min

  7. 04/30/2021

    Website Design Strategy (with Ross Johnson of 3.7 Designs)

    In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs. The discussion also covers the research and discovery process for web design projects, the need to understand user personas and the customer journey, and the strategic components that make a new website launch a success.

    30 min

  8. 03/30/2021

    What Is "SEO-Friendly" Website Design?

    If you’ve ever worked on a new website project, you’ve probably come across web development agencies that claim to have "SEO built in" to their websites or that they offer "SEO-friendly" websites. But what do these claims actually mean? In this episode of The Crux, David and Taylor share their experiences with “Built-In SEO” claims from web developers and give marketers some advice on vetting website proposals for SEO details.

    16 min
See All (24)

Ratings & Reviews

5
out of 5
3 Ratings

About

Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.

Information

  • Creator
    Climb Marketing
  • Years Active
    2019 - 2021
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Climb Marketing
  • Show Website
    The Crux

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