86 episodes

An award winning wedding planning podcast hosted by expert planner-designer Kelly McWilliams. In each episode Kelly and her wedding professional co-host will help engaged couples navigate planning by weighing the pros and cons, "This vs That", of each decision they'll need to make from engagement to honeymoon and everything in between. Kelly is a 21 year veteran of the wedding industry and is a Martha Stewart Weddings Best in Class: The Top Wedding Planners and Event Designers. This vs That has been recognized as a top podcast by BRIDES.com and WeddingWire.com! 

Wedding Planning Decisions, This vs That with Kelly McWilliams Kelly A McWilliams

    • Education
    • 4.9 • 53 Ratings

An award winning wedding planning podcast hosted by expert planner-designer Kelly McWilliams. In each episode Kelly and her wedding professional co-host will help engaged couples navigate planning by weighing the pros and cons, "This vs That", of each decision they'll need to make from engagement to honeymoon and everything in between. Kelly is a 21 year veteran of the wedding industry and is a Martha Stewart Weddings Best in Class: The Top Wedding Planners and Event Designers. This vs That has been recognized as a top podcast by BRIDES.com and WeddingWire.com! 

    The Magic of Personalized Bridal Gowns: Weilu Fresolone's Vision

    The Magic of Personalized Bridal Gowns: Weilu Fresolone's Vision

    This bridal fashion designer has spun magic with her 25-piece timeless line, blending in contemporary fashion, and we can't wait to share her inspiring journey with you! 
    In her lively chat with us, Weilu takes you back to her humble beginnings, sewing alongside her grandmother and her evolution into a renowned designer - from attending fashion school in China to working with the celebrated Monique Lhuillier in Canada. We walk you through her awe-inspiring studio, a wonderland where brides can add personal touches to their dresses. Moreover, we explore the perennial allure of detachable sleeve trend and how it ties in with the timeless elegance of bridal fashion
    Follow on Instagram: https://www.instagram.com/weilufresolone_atelier/

    Special series season in partnership with Coded Agency
    Places to go - People to see:
    Kelly's Site: http://www.kellymcwilliams.com
    Kelly's Blog: https://www.kellymcwilliams.com/blog
    Instagram: @kellyamcwilliams

    About Kelly:
    Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

    Need a little help planning your wedding?

    The Getting Ready Room List (ON SALE NOW)

    Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)

    Download the Wedding Spending Plan
    ...

    • 21 min
    The Unveiling of a Dream: The Launch of Zoe Rowyn Bridal

    The Unveiling of a Dream: The Launch of Zoe Rowyn Bridal

    Imagine searching for the wedding dress of your dreams, only to realize that it doesn't exist. That's exactly what happened to our guest, Corina’s from Zoe Rowyn Bridal, inspiring her to take matters into her own hands and start her own bridal brand. She shares her amazing journey with us, from the moment she realized that her dream dress was waiting to be created, to the launch of her brand just days before her own wedding. Listen in as she shares the thrill of pulling off a campaign shoot for her line on the eve of her nuptials in scenic Portugal.
    This episode is packed with gems, including Corina’s unique approach to design and the importance she places on creating a joyful experience for brides. We also touch upon her invaluable tips for navigating wedding planning without losing your sanity.
    Special series season in partnership with Coded Agency

    ____

    Founded in 2019 by Corina Culeva- a long time fashion industry actor, Zoe Rowyn was, like all great businesses, triggered by a personal need. Having always been distinguished by a strong personal style, Corina decided to make her own wedding dress, tailored to her needs and desires of a stylish modern bride. In the process, she discovered that she had much more to offer to the modern bridal market. An entire collection of minimalist yet sophisticated bridal gowns followed. The collection expresses the designer’s admiration for sensual simplicity, contrasting with whimsical details. Corina created a brand for the chic, bold, and sophisticated brides like herself.

    Follow on Instagram: https://www.instagram.com/zoerowynbridal/


    Places to go - People to see:
    Kelly's Site: http://www.kellymcwilliams.com
    Kelly's Blog: https://www.kellymcwilliams.com/blog
    Instagram: @kellyamcwilliams

    About Kelly:
    Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

    Need a little help planning your wedding?

    The Getting Ready Room List (ON SALE NOW)

    Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)

    Download the Wedding Spending Plan
    ...

    • 16 min
    Decoding Bridal Marketing: From Designers to Brides

    Decoding Bridal Marketing: From Designers to Brides

    Ever wondered how bridal gowns land in your favorite wedding magazines or how they end up being showcased in bridal shops? Let's unravel the mystery with our guest, Kate Walters from Coded Agency, a full-service marketing agency with a significant influence in the bridal industry. She discusses how influential marketing strategies help designers make a mark and sell their gowns -shedding light on the power of media relations, influencer marketing, and event services in getting those awe-inspiring dresses discovered on social media and placed in bridal shops.
    We also take a detour into the realm of bridal media outlets, focusing on the process of getting wedding gowns and weddings featured on esteemed platforms like The Knot, Brides.com, Martha Stewart Weddings, and Over the Moon. 
    Kate also shares her invaluable advice for brides looking to get their weddings highlighted on these platforms. 
    Special series season in partnership with Coded Agency
    ___

    Coded Agency has over 10 years of experience with New York Bridal Fashion Week ranging from runway shows, press presentations, to designer-hosted dinners and one-on-one media market appointments. Our agency expertise far exceeds the traditional agency understanding of the bridal industry and our representation has consisted of global bridal brands to boutique designers and everything in-between.
    Places to go - People to see:
    Kelly's Site: http://www.kellymcwilliams.com
    Kelly's Blog: https://www.kellymcwilliams.com/blog
    Instagram: @kellyamcwilliams

    About Kelly:
    Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

    Need a little help planning your wedding?

    The Getting Ready Room List (ON SALE NOW)

    Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)

    Download the Wedding Spending Plan
    ...

    • 11 min
    Behind the Scenes: Designing the Enchanting Collection of Evergreen Bridal with Danica Hazard

    Behind the Scenes: Designing the Enchanting Collection of Evergreen Bridal with Danica Hazard

    Unveiling the intricate process behind wedding dress design, we're thrilled to bring you an in-depth conversation with the insightful Danica Hazard from Evergreen Bridal Collection. Together with her business partner, Kay, their dynamism has brought to life their debut line of 22 gorgeous bridal gowns, all in a span of just six months. Get an insider's peek into their collaborative journey - from sketching initial concepts, curating mood boards, selecting the finest fabrics, to fiercely negotiating modifications with their manufacturer to perfect each masterpiece.
    We also delve into Danica's personal experiences in wedding planning, her dedication to simplifying this overwhelming process for brides, and her expert tips that may well save you a sleepless night or two. 
    https://www.evergreenbridalstudio.com/
    https://www.instagram.com/evergreenbridalstudio/

    Special series season in partnership with Coded Agency
    Places to go - People to see:
    Kelly's Site: http://www.kellymcwilliams.com
    Kelly's Blog: https://www.kellymcwilliams.com/blog
    Instagram: @kellyamcwilliams

    About Kelly:
    Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

    Need a little help planning your wedding?

    The Getting Ready Room List (ON SALE NOW)

    Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)

    Download the Wedding Spending Plan
    ...

    • 13 min
    The Fine Details: Bridal Lace, Embroidery, and Francesca Miranda

    The Fine Details: Bridal Lace, Embroidery, and Francesca Miranda

    Ever imagined the story behind those dreamy bridal gowns that become an unforgettable part of the most memorable day of your life? This episode uncovers just that, as we host the distinguished bridal designer, Francesca Miranda. Born in Columbia, Francesca shines a spotlight on her rich journey into the world of wedding design. The passion and thought that goes into each of her magnificent creations are truly inspiring. Francesca chats about how she tailors a unique world within each of her gowns, in line with the bride's personal vision. 
    Our discussion unravels the delicate differences between lace and embroidery too- such great insight for a bride!
    Special series season in partnership with Coded Agency
    ___

    Francesca Miranda is a Latin American designer based in Barranquilla, Colombia. Drawing inspiration from authentic craft, compelling ethnical legacies, and current design, Francesca creates collections with a captivating sense of style and inimitable creativity. The DNA of the brand is based on an interpretation of Francesca’s Latin American and Caribbean influence, an effortless approach to femininity, and an intimate understanding of contemporary art and culture

    Follow on Instagram: https://www.instagram.com/francescamiranda_/
    Places to go - People to see:
    Kelly's Site: http://www.kellymcwilliams.com
    Kelly's Blog: https://www.kellymcwilliams.com/blog
    Instagram: @kellyamcwilliams

    About Kelly:
    Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

    Need a little help planning your wedding?

    The Getting Ready Room List (ON SALE NOW)

    Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)

    Download the Wedding Spending Plan
    ...

    • 18 min
    Bridging the Gap in Bridal Fashion: Katharine Polk of Houghton Bridal and the Revolution of Wedding Gowns

    Bridging the Gap in Bridal Fashion: Katharine Polk of Houghton Bridal and the Revolution of Wedding Gowns

    Katharine takes us on her journey, moving from fashion school in Los Angeles to working with Badgley Mishka, and eventually launching her uniquely inclusive bridal line. In a world enamored with size zero, Katharine’s commitment to offering gowns from size zero to 30 plus, is a breath of fresh air.
    Katharine shares her insights about the role buyers play in deciding what graces the bridal stores and how she decides when a collection is ready. 
    If you appreciate a designer that accommodates all sizes AND If you love the story behind a business name, you’re going to want to listen to this episode! 
    Special series season in partnership with Coded Agency
    ____
    Katharine Polk, a Los Angeles native received a degree in Fashion Design from FIDM in Downtown LA before being offered a position at Badgley Mischka Couture in New York City as Assistant Designer to Mark Badgley and James Mischka. Polk, worked closely with over 25 licensees to ensure brand cohesiveness from runway to the store floor. Polk went on to become a fashion editor and stylist freelancing at a London based publication and covered New York Fashion Week.

    Est. in 2011, Polk Founded and was the Creative Director of Houghton NYC. Breaking boundaries in the bridal industry as the first brand to create Ready
    to Wear for the bride and bring a fresh outlook to traditional bridal designs, Katharine lead the brigade with her brand Houghton.

    Follow on Instagram: https://www.instagram.com/houghtonnyc/
    Places to go - People to see:
    Kelly's Site: http://www.kellymcwilliams.com
    Kelly's Blog: https://www.kellymcwilliams.com/blog
    Instagram: @kellyamcwilliams

    About Kelly:
    Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

    Need a little help planning your wedding?

    The Getting Ready Room List (ON SALE NOW)

    Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)

    Download the Wedding Spending Plan
    ...

    • 30 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

Oh Niki ,

The best free wedding advice around!

10/10 Highly Recommend the This vs. That Podcast to anyone out there planning a wedding!
As a longtime planner in the industry, there’s no denying that Kelly McWilliams really knows her stuff BUT what makes this so fun and entertaining is that she invites other pros on to share their perspectives on so many important decisions that you need to make during the wedding planning process! The Libra in me is always debated decisions so I wish I had this type of podcast for everything in life!
As a previous guest and long time follower, I can tell you Kelly is equally as funny as she is knowledgeable! What a lighthearted way to help educate yourself whether you are engaged or perhaps in the industry yourself!

DJ Malike ,

This Podcast is essential 🔥🔥🔥🔥🔥 !

How is this podcast free ? There are so many gems here. This should be required listening before planning any wedding. Kelly thank you for blessing the wedding industry with this podcast.

janiceelaine37 ,

Great conversations with wedding experts!

This is such a fun podcast, and I like engaged couples will get so much out of the conversations between Kelly and her guests.

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